Is oil pastel paper profitable to sell on Amazon United States?

The niche generates $189K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (43/100).

How competitive is the oil pastel paper niche?

10 brands and 44 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in oil pastel paper?

Top complaints mined from reviews: Thickness, Durability, Paint Quality. The return rate is 0.8%.

When does demand for oil pastel paper peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the oil pastel paper niche?

Listings span $5.88–$35.86; the average listing price is $13.31 (sweet spot $15–$100). The average incumbent carries 3,312 reviews — the moat a new listing must climb.

oil pastel paper

Skip it

A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.88–$35.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.31

avg listing price — sweet spot $15–$100

Market size

Okay$189K

$189K/yr · 185K searches

Review moat

Okay3,311.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, oil pastel paper is a $189K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

oil pastel paper market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $200K–$266K; units × avg price
Conversion rate: 7.6%
Avg BSR: #230
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 2.1%
Avg brand age: 53 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

GR DZPLUS31%
Strathmore24%
MOFUNY17%
Hapikalor10%
MUNGYO6%
U.S. Art Supply4%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top oil pastel paper search terms

oil pastel paper101K/yr +2.5%7.4% conv.
oil pastels paper17K/yr -5.5%7.2% conv.
oil pastel sketchbook14K/yr -9.2%3.3% conv.
paper for oil pastels6K/yr +1.9%10.6% conv.
oil pastel paper pad7K/yr -14.2%8.9% conv.
oil pastel pad6K/yr -12.8%7.7% conv.
pastel sketchbook5K/yr -5.1%3.7% conv.
sketchbook for oil pastels4K/yr +2.5%2.9% conv.
pastel pad4K/yr +0.8%7.1% conv.
pastel paper pad4K/yr -23.3%4.9% conv.

All search terms

Top oil pastel paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper

GR DZPLUS$5.884.6★288 rev

Strathmore 400 Series Tape Bound Pastel Pad 80 lb. Textured Surface 9 X 12 inches Assorted Colors 24 Sheets (403-9)

Strathmore$9.674.7★8,751 rev

Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.

MOFUNY$12.794.8★2,613 rev

Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies

Hapikalor$6.884.7★287 rev

GR DZPLUS Oil Pastel | 9x12 in (123 lb/200g) | 30 Sheets Heavyweight Drawing Paper

GR DZPLUS$8.014.3★176 rev

Newest

by launch date

Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies

Hapikalor$6.88287 rev

9mo ago

Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners

Soucolor$9.719,621 rev

3y ago

ALKALO Square Sketchbook for Drawing 120 Pages Sketch Book 122LB/180GSM Thick Paper Mixed Media Sketchbook for Charcoal Pencil Inks Pen Colored Pencil Acrylic Marker Oil Pastel

ALKALO$15.67589 rev

4y ago

Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.

MOFUNY$12.792,613 rev

5y ago

GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper

GR DZPLUS$5.88288 rev

5y ago

What buyers say about oil pastel paper

What buyers praise and complain about, mined from review topics.

What buyers love

Drawing Experience23%

“Great for drawing”

Quality-Overall20%

“Good Quality”

Size-Overall9%

“Great size”

Value For Money8%

“Worth the money”

Advertised Vs Actual Product8%

“As advertised”

Gifting Purpose5%

“Its a good gift”

Paper Quality4%

“The paper size is good”

Thickness4%

“a thick cover that feels durable”

Durability3%

“They are durable”

Ease Of Use2%

“ease of use”

What buyers complain about

Thickness18%

“could be thicker”

Durability13%

“breaks a lot”

Paint Quality8%

“the pages are too thin for any kind of paint”

Advertised Vs Actual Product7%

“fake advertisement”

Color6%

“The color is an off white”

Paper Quality5%

“This is inferior paper for wet media”

Size-Overall5%

“they are so large that I didnt even know where to begin”

Quality-Overall3%

“Horrrrrrrrible quality”

Value For Money3%

“$12 for this. Not worth it”

Instructions/User Manual/Troubleshooting2%

“I cant find the instructions on any page in this book”

Top return reasons

Size-Overall52%

Value For Money11%

Advertised Vs Actual Product8%

Color4%

Quality-Overall3%

Weight Heavy3%

Paper Quality2%

Thin2%

Strength2%

Functionality-Overall1%

Common questions

Is oil pastel paper profitable to sell on Amazon United States?: The niche generates $189K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (43/100).
How competitive is the oil pastel paper niche?: 10 brands and 44 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in oil pastel paper?: Top complaints mined from reviews: Thickness, Durability, Paint Quality. The return rate is 0.8%.
When does demand for oil pastel paper peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the oil pastel paper niche?: Listings span $5.88–$35.86; the average listing price is $13.31 (sweet spot $15–$100). The average incumbent carries 3,312 reviews — the moat a new listing must climb.