Is oil painting supplies profitable to sell on Amazon United States?

The niche generates $155K/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the oil painting supplies niche?

30 brands and 83 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in oil painting supplies?

Top complaints mined from reviews: Quality-Overall, Paint Quality, Size-Overall. The return rate is 0.8%.

When does demand for oil painting supplies peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the oil painting supplies niche?

Listings span $4.39–$141.92; the average listing price is $28.48 (sweet spot $15–$100). The average incumbent carries 4,709 reviews — the moat a new listing must climb.

oil painting supplies

Worth a look

Shows low returns (0.8%), but soft demand (-14.8% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.48

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$4.39–$141.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$155K

$155K/yr · 134K searches

Review moat

Bad4,708.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, oil painting supplies is a $155K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

oil painting supplies market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $171K–$228K; units × avg price
Conversion rate: 4.1%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.6%
Avg brand age: 58 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

39%

Top 20: 84%

Open market

47%

Winsor & Newton22%
Tamaki7%
CUGEBANNA6%
MyLifeUNIT6%
GENERAL'S6%
KEVIN&SASA CRAFTS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top oil painting supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle

Winsor & Newton$6.984.7★2,559 rev

Tamaki 2 Pack 11.8 x 7.9 Inch Acrylic Paint Palette with Thumb Hole Clear Paint Pallet Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette

Tamaki$5.984.6★2,770 rev

CUGEBANNA Paint Brush Washer Airtight Stainless Steel Brush Cleaner for Oil Painting Acrylic Brush Washer with Cleaning Beads and Wringer

CUGEBANNA$23.084.6★227 rev

MyLifeUNIT Paint Brush Cleaner Stainless Steel Brush Holder for Painting 10oz

MyLifeUNIT$13.734.6★635 rev

GENERALS The Masters Brush Cleaner and Preserver Non-Toxic Cleans & Restores Art Paint Brushes Removes Acrylic Oil & Watercolor Paint 2.5 oz

GENERAL'S$12.574.8★3,082 rev

Newest

by launch date

Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies

Bellisinno$10.28110 rev

8mo ago

82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists

ARTALLY$75.8433 rev

1y ago

Nuanchu 1 Pcs 9 x 12 Inch Neutral Grey Tempered Glass Palette for Oil Painting Airtight Stay Wet Palette Container and 40 Sheets Disposable Paper Keeps Paint Fresh for DIY Color Mixing Beginners

Nuanchu$46.0448 rev

1y ago

KEVIN&SASA CRAFTS Painting Apron for Men and Women Professional for Acrylic Oil and Watercolor Painting With 3 Pockets Adjustable Cotton Canvas Bib Apron

KEVIN&SASA CRAFTS$6.59500 rev

2y ago

Nicpro 30pcs Paint Brush Set Professional Acrylic Paint Brushes with Paint Spatula and Cloth Roll Paintbrushes for Acrylic Painting Oil Watercolor Gouache Art Supplies for Artists and Beginners

Nicpro$25.981,148 rev

2y ago

What buyers say about oil painting supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Awesome quality”

Value For Money17%

“Great deal”

Paint Quality10%

“Theyre a decent paint”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Cleaning6%

“Easy clean up”

Size-Overall6%

“Perfect size for portability”

Brush Quality5%

“Great quality brushes”

Ease Of Use4%

“Ease of use”

Durability3%

“Held up well”

Soft Feel2%

“Soft”

What buyers complain about

Quality-Overall17%

“Average quality”

Paint Quality17%

“Hard to paint with”

Size-Overall8%

“The tubes are small so you will probably need larger sizes of your most mixed colors”

Durability7%

“Break extremely easily”

Thickness3%

“Thought the boards would be a little thicker”

Ease Of Cleaning3%

“I noticed that my brushes just werent getting as clean”

Value For Money3%

“Not a huge deal”

Strength3%

“Works, rather flimsy”

Ease Of Use3%

“making it nearly impossible to use”

Smell2%

“the smell lingers”

Top return reasons

Size-Overall27%

Paint Quality13%

Value For Money12%

Quality-Overall11%

Advertised Vs Actual Product9%

Defective Material/Parts4%

Material Quality4%

Functionality-Overall3%

Thin2%

Leak-Proof2%

Common questions

Is oil painting supplies profitable to sell on Amazon United States?: The niche generates $155K/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the oil painting supplies niche?: 30 brands and 83 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in oil painting supplies?: Top complaints mined from reviews: Quality-Overall, Paint Quality, Size-Overall. The return rate is 0.8%.
When does demand for oil painting supplies peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the oil painting supplies niche?: Listings span $4.39–$141.92; the average listing price is $28.48 (sweet spot $15–$100). The average incumbent carries 4,709 reviews — the moat a new listing must climb.