oil painting kit
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$65.36avg listing price — sweet spot $15–$100
Price range
Good$14.33–$153.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,222.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 29K searches
According to Flapen's Amazon United States niche tracking, oil painting kit is a $36K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
oil painting kit market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $33K–$49K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 7.7%
- Avg brand age
- 44 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
27
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
24%
- ESRICH21%
- ARTALLY20%
- MEEDEN13%
- KEFF10%
- Norberg & Linden7%
- Modera5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top oil painting kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists
ARTALLY$75.844.5★33 rev
KEFF Oil Paint Set for Adults and Kids - Art Supplies Painting Kits with 24 Oil Paints Stretched Canvas Art Easel Brushes Palette Knives and Paper Pad
KEFF$47.524.5★476 rev
ESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists
ESRICH$100.254.6★1,076 rev
MEEDEN Oil Painting Kit Painting Sets with Sketch Easel Box Professional Art Paint Supplies Kit with Paint Brushes Palette Knives Canvases for Painting Supplies for Adults
MEEDEN$77.114.4★278 rev
XXL Oil Paint Set - 24 Paints 25 Brushes 1 Canvas and Art Palette - Oil Painting Supplies for Kids and Adults Paint Supplies
Norberg & Linden$39.324.5★1,100 rev
Newest
by launch date82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists
ARTALLY$75.8433 rev
187Pcs Professional All-in-One Art Painting Kit with Aluminum & Beech Wood Easel 96 Acrylic Watercolor & Oil Paint Set Complete Art Supplies Painting Set for Adults Artists Beginners
ARTALLY$109.73238 rev
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.7877 rev
Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.
Artbreezing$36.8440 rev
DJAR 174 Pcs All-in-One Art Painting Set with Beech Wood Easel
DJAR$87.5589 rev
Trending
90-day click momentumESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists
ESRICH$100.254.6★
Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.
Artbreezing$36.844.6★
Grabie 50 Colors Watercolor Paint Set Detail Paint Brush Included Watercolor Paints Painting Sets Art Supplies for Painting Travel Watercolor Set Amateur Hobbyists
Grabie$18.954.7★
82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists
ARTALLY$75.844.5★
ESRICH Professional Acrylic Paint Set 60PCS with Painting Brushes Acrylic Paints Easel 4 Sizes Blank Canvases Palette Paint Knives Brush Cup and Art Sponges for Adults Hobbyists and Beginners
ESRICH$52.114.7★
What buyers say about oil painting kit
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“Great quality set”
“good paint”
“Amazing Value”
“Great gift”
“Exactly what I wanted”
“Easy to use”
“Great portable set for ANYONE”
“Great size”
“fun painting”
What buyers complain about
“Paint amounts not generous”
“Very low quality brushes”
“all very very small except 1 flat brush”
“The colors seem to be inconsistent”
“First thing I noticed was how flimsy the plastic inserts were”
“had cracks in the wood”
“Strong chemical odor, poor performance”
“A bit of false advertising”
“Not a huge deal”
“Brushes are still crunchy after multiple cleanings”
Top return reasons
Common questions
- Is oil painting kit profitable to sell on Amazon United States?
- The niche generates $36K/yr across 26 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the oil painting kit niche?
- 18 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in oil painting kit?
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Size-Overall. The return rate is 1.2%.
- When does demand for oil painting kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the oil painting kit niche?
- Listings span $14.33–$153.33; the average listing price is $65.36 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.