oil paint sticks
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$37.73avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,303.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.01–$175.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Market size
Okay$194K$194K/yr · 134K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, oil paint sticks is a $194K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
oil paint sticks market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $113K–$151K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #1,444
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 78%
- Out of stock
- 2.8%
- Avg brand age
- 57 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
79
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
8%
- R&F44%
- PHOENIX19%
- Jack Richeson12%
- SENNELIER7%
- Artecho5%
- Generic5%
- Open — no brand owns it (9 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×
Top oil paint sticks search terms
- oil stick21K/yr
- oil sticks30K/yr
- oil paint sticks25K/yr
- oil sticks for artists13K/yr
- r&f pigment sticks9K/yr
- r&f drawing oil sticks8K/yr
- oil sticks for painting8K/yr
- oil paint sticks for artists4K/yr
- r&f drawing oils4K/yr
- oil paint stick4K/yr
Top oil paint sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
R&F Pigment Sticks Introductory Set of 6 (2810)
R&F$68.704.6★967 rev
PHOENIX Professional Oil Paint Stick - Set of 24 Colors 37ml Large Soft Water Soluable Oil Pastels Art Gift Pack Travel Set for Artists Gift for Painters
PHOENIX$68.854.1★116 rev
Handmade Paints - Professional Oil Pigment Stick Begin - Set of 3 19ml
R&F$17.074.6★203 rev
R&F Handmade Paints - Professional Oil Pigment Stick Painters Dozen Set of 12 Colors
R&F$175.394.6★967 rev
PHOENIX Professional Oil Paint Stick - Set of 6 Basic Colors 37ml Large Soft Water Soluable Pastels with Knife Gift for Oil Painter
PHOENIX$29.094.1★116 rev
Newest
by launch date
OilStick 3 Pack - 3D Printer Lubricant Brush for Linear Rails Lead Screws and Bearings PTFE-Infused Machine Oil ISO Grade 100 Bambu Maintenance Accessory
Generic$19.810 rev
Jack Richeson & Co Shiva Artist Grade Oilstiks Set 6 Neutral Landscape Colors (Antique White Wedgewood Blue Pewter Gray Yellow Ochre Celadon Green Barn Red) Professional Oil Paint Sticks for Canvas Fabric Wood & Mixed Media
Jack Richeson$43.620 rev
PHOENIX Pastel Colors Oil Paint Stick - Set of 12 Large Muted Colors 1.25 Oz/37ml Soft Oil Paint Sticks for Spring Floral Art Canvas Painting Gift for Oil Painters
PHOENIX$37.85116 rev
R&F Drawing Oils Landscape Color Set 6 12 ml colors
R&F$37.7929 rev
R&F Drawing Oils Modern Color Set 6 12 ml colors
R&F$38.1238 rev
Trending
90-day click momentumOilStick 3 Pack - 3D Printer Lubricant Brush for Linear Rails Lead Screws and Bearings PTFE-Infused Machine Oil ISO Grade 100 Bambu Maintenance Accessory
Generic$19.810.0★
Jack Richeson & Co Shiva Artist Grade Oilstiks Set 6 Neutral Landscape Colors (Antique White Wedgewood Blue Pewter Gray Yellow Ochre Celadon Green Barn Red) Professional Oil Paint Sticks for Canvas Fabric Wood & Mixed Media
Jack Richeson$43.620.0★
PHOENIX Pastel Colors Oil Paint Stick - Set of 12 Large Muted Colors 1.25 Oz/37ml Soft Oil Paint Sticks for Spring Floral Art Canvas Painting Gift for Oil Painters
PHOENIX$37.854.1★
R&F Pigment Sticks Chromatic Tones Set of 6 (2820)
R&F$68.834.6★
Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers
Artecho$11.574.6★
What buyers say about oil paint sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Soothing Fragrance”
“Great color choices”
“They are the quality, smoothness & colors that I was hoping for”
“Good Price”
“creamy and smooth”
“Absolutely love the diffuser set”
“easy to hold”
“As advertised”
“Very strong”
“Fits my engine perfectly”
What buyers complain about
“It smelled like straight chemicals”
“Does not fit”
“Horrible quality”
“Did not diffuse”
“Doesn't do the job”
“The white almost has no color”
“Not worth the price”
“They break easily”
“Too strong”
“Does not fit 07 dts”
Top return reasons
Common questions
- Is oil paint sticks profitable to sell on Amazon United States?
- The niche generates $194K/yr across 40 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the oil paint sticks niche?
- 15 brands and 79 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in oil paint sticks?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.0%.
- When does demand for oil paint sticks peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.5× the quietest.
- What does it cost to enter the oil paint sticks niche?
- Listings span $4.01–$175.39; the average listing price is $37.73 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.