oil paint medium
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 178K searches
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good691avg incumbent reviews — the moat a new listing must climb
Avg price
Good$148.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$9.43–$709.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oil paint medium is a $2.3M/yr Amazon United States market (178K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
oil paint medium market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $2.2M–$3.0M
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #771
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Gamblin76%
- Holbein18%
- Bellisinno4%
- Wonshine3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Top oil paint medium search terms
- gamsol56K/yr
- holbein colored pencils47K/yr
- gamsol odorless mineral spirits29K/yr
- gamblin gamsol odorless mineral spirits5K/yr
- zest it pencil blend solvent6K/yr
- gamsol for oil painting8K/yr
- holbein watercolor pencils4K/yr
- gamblin gamsol5K/yr
- holbein colored pencils set4K/yr
- holbein pencils3K/yr
Top oil paint medium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Artists Grade Gamsol Oil Color Size: 16.9 oz
Gamblin$19.074.8★1,393 rev
Artists Grade Gamsol Oil Color Size: 1 Liter 33.8 Fl. Oz.
Gamblin$28.684.8★1,773 rev
Gamblin Gamsol Odorless Mineral Spirits Bottle 4.2oz
Gamblin$13.984.7★3,402 rev
Gamblin Gamsol Odorless Mineral Spirits for Oil Painting 8.5 Fluid Ounce Bottle
Gamblin$19.104.5★28 rev
Holbein Artists Colored Pencil Pastel Tone 50 Colors Set
Holbein$180.004.6★224 rev
Newest
by launch date
Odorless Mineral Spirits 100ml Odorless Paint Thinner for Oil Based Paint Premium Mineral Spirits for Cleaning Refined Solvent for Artists Oil Painting Supplies for Studio & Classroom(120g)
Wonshine$9.4336 rev
Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies
Bellisinno$10.28110 rev
Gamblin Gamsol Odorless Mineral Spirits for Oil Painting 8.5 Fluid Ounce Bottle
Gamblin$19.1028 rev
Holbein Artists Colored Pencil 30th Anniversary Wood Box Set - Set of 150 30th Anniversary Wood Box
Holbein$569.583 rev
Holbein Artists Colored Pencil Pastel Tone 50 Colors Set
Holbein$180.00224 rev
Trending
90-day click momentumOdorless Mineral Spirits 100ml Odorless Paint Thinner for Oil Based Paint Premium Mineral Spirits for Cleaning Refined Solvent for Artists Oil Painting Supplies for Studio & Classroom(120g)
Wonshine$9.434.3★
Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies
Bellisinno$10.284.3★
Holbein Artists Colored Pencils - Assorted Tones Set of 150 Wood Box
Holbein$709.313.7★
Gamblin Gamsol Odorless Mineral Spirits for Oil Painting 8.5 Fluid Ounce Bottle
Gamblin$19.104.5★
Gamsol Odorless Mineral Spirits 128 oz
Gamblin$66.754.9★
What buyers say about oil paint medium
What buyers praise and complain about, mined from review topics.What buyers love
“It helps the paint flow smoothly”
“The miracle blender for pencils”
“Doesnt stink”
“it helps me clean my brushes”
“worth the price”
“easy to work with”
“Pastelicious colors”
“Perfect 👌 I loved it—it leaves an exceptional shine”
“Amazing product, it works perfectly and lasts a long time”
“as described”
What buyers complain about
“This stuff is expensive”
“Dont use to strip paint”
“After sealing the bottle it leaked all over my bag”
“Bottle is very small, fyi”
“it will not clean oil paint from a brush”
“He says it is way thinned down”
“Beware very very little quality”
“Didnt work for me”
“It doesn't have a strong smell like other similar products”
“Didnt blend and puckered the thick paper”
Top return reasons
Common questions
- Is oil paint medium profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the oil paint medium niche?
- 4 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oil paint medium?
- Top complaints mined from reviews: Value For Money, Paint Quality, Leak-Proof. The return rate is 0.4%.
- When does demand for oil paint medium peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the oil paint medium niche?
- Listings span $9.43–$709.31; the average listing price is $148.70 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.