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Oil Paint Medium

Fail

The top 5 brands take 100% of clicks, so Oil Paint Medium is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$2.3M/yr178K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
80%top-5 click share · 4 brands · 31 sellers

Flapen Score

Oil Paint Medium against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Oil Paint Medium is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Paint Medium market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Paint Medium 178K times last year and spent an estimated $2.3M. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
8.5%
Market size, estimated
$2.3Ma year
Peak month
February1.6× the quietest month
Top search term
gamsol56K searches a year

02 · Price

A sale here is worth $148.70.

Listings sell for $148.70 on average, from $9.43 to $709.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $148.70 that is $223K to $297K a year per listing.

Average price
$148.70above the $15 to $100 sweet spot
Price range
$9.43–$709.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$223K–$297K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #771 within Painting. It carries 691 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#771in Painting
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
691per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Oil Paint Medium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 218%
  • Brand 34%
  • Brand 43%

Demand

Oil Paint Medium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Oil Paint Medium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gamsol56K/yr
  • holbein colored pencils47K/yr
  • gamsol odorless mineral spirits29K/yr
  • gamblin gamsol odorless mineral spirits5K/yr
  • zest it pencil blend solvent6K/yr
  • gamsol for oil painting8K/yr
  • holbein watercolor pencils4K/yr
  • gamblin gamsol5K/yr
  • holbein colored pencils set4K/yr
  • holbein pencils3K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Paint Medium

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Paint Quality”
17%of negative reviews mention “Value For Money”
0.4%of orders come back
“This stuff is expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oil Paint Medium questions

Answered from the same tracked data.