oil paint
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$33.68avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 1.3M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$5.98–$141.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,674.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oil paint is a $1.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 3.1%
- Avg BSR
- #319
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 2.7%
- Avg brand age
- 54 months
- Avg seller age
- 159 days
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
47
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
41%
Top 20: 86%
Open market
28%
- Winsor & Newton38%
- PHOENIX8%
- Ohuhu7%
- Magicfly7%
- RoseArt6%
- Paul Rubens6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsor & Newton Winton Oil Color Paint Set 20 x 12ml (0.4-oz) Tubes
Winsor & Newton$34.394.8★5,171 rev
Ohuhu Oil Paint Set 24 Oil-Based Colors 12ml/0.42oz x 24 Tubes Non-Toxic Oil Painting Set Supplies for Canvas Painting Artist Kids Beginners Adults Classroom DIY Art Supplies Gift
Ohuhu$18.684.5★4,699 rev
Magicfly Oil Paint 40pcs(18ml/0.6oz) Rich Pigments Vibrant Non Toxic Paints for Professional Artist Hobby Painters & Kids Oil Painting Supplies for Canvas Painting Exquisite Packaging for Gift
Magicfly$32.784.5★1,236 rev
Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle
Winsor & Newton$6.984.7★2,559 rev
Winsor & Newton Winton Oil Color Paint Basic Set 10 x 21ml Tubes
Winsor & Newton$30.134.8★5,171 rev
Newest
by launch date
82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists
ARTALLY$75.8433 rev
PHOENIX Studio Oil Paint Set - 20 Colors x 50ml / 1.69 Fl oz. - Professional Oil Based Art Paints for Painting Gift for Oil Painter
PHOENIX$42.17235 rev
Castle Art Supplies 24 X 12ML Oil Paint Set | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-Use Colors | in Impressive Presentation Box with Tutorial (New)
Castle Art Supplies$22.66183 rev
Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers
Artecho$11.57684 rev
Paint Brushes Set of 24 Pieces Wooden Handles Brushes with Canvas Brush Case Professional for Oil Acrylic and Watercolor Painting
KEVIN&SASA CRAFTS$11.285,764 rev
Trending
90-day click momentumArtecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers
Artecho$11.574.6★
82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists
ARTALLY$75.844.5★
Winsor & Newton Winton Oil Color Paint Set 10 x 12ml (0.4-oz) Tubes
Winsor & Newton$21.184.8★
163-Piece French Easel Painting Set | All-in-One Deluxe Artist Starter Kit w/Wooden Field & Studio Sketch Box Easel for Adult 100+ Professional Paints Stretched & Panel Canvases Brushes Palettes
Modera$141.924.5★
Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle
Winsor & Newton$6.984.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality and Easy to Work With”
“Great value”
“Good paint for the money”
“The colors are so vibrant”
“As advertised”
“Ease of use”
“I like these fit in my hand, very comfortable”
“It cleans as new”
“Sturdy and easy to clean”
“Love how smooth they are”
What buyers complain about
“Hard to paint with”
“Bad quality”
“These are HUGE”
“Break extremely easily”
“Newton oil color is scandalous”
“Bought singly cost would be 25X more”
“So upon first receiving this I noticed the screw top had some kind of glue ie”
“Thin”
“were frustrating to use”
“Also the little rope is torn”
Top return reasons
Common questions
- Is oil paint profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 33 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the oil paint niche?
- 24 brands and 47 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in oil paint?
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Size-Overall. The return rate is 0.9%.
- When does demand for oil paint peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the oil paint niche?
- Listings span $5.98–$141.92; the average listing price is $33.68 (sweet spot $15–$100). The average incumbent carries 2,675 reviews — the moat a new listing must climb.
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