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Oil Paint

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -7.4% this quarter, so Oil Paint is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 46
Market size
$1.3M/yr1.3M searches / yr
90-day growth
-7.4%search demand this quarter
Competition
41%top-5 click share · 24 brands · 47 sellers

Flapen Score

Oil Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Oil Paint is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Paint 1.3M times last year and spent an estimated $1.3M. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
3.1%
Market size, estimated
$1.3Ma year
Peak month
December1.8× the quietest month
Top search term
oil paint430K searches a year

02 · Price

A sale here is worth $33.68.

Listings sell for $33.68 on average, from $5.98 to $141.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $33.68 that is $25K to $34K a year per listing.

Average price
$33.68inside the $15 to $100 sweet spot
Price range
$5.98–$141.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$25K–$34K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #319 within Painting. It carries 2,675 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#319in Painting
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,675per listing
Listings tracked
33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Oil Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

47

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

41%

Top 20: 86%

Open market

28%

  • Brand 138%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Oil Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Oil Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil paint430K/yr
  • oil paint set257K/yr
  • oil paints112K/yr
  • oil painting supplies120K/yr
  • oil painting83K/yr
  • winsor and newton oil paint49K/yr
  • oil based paint28K/yr
  • oil painting kit25K/yr
  • windsor and newton oil paint20K/yr
  • oil paints for canvas painting22K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Paint

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Paint Quality”
0.9%of orders come back
“Hard to paint with”
A buyer, on “Paint Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oil Paint questions

Answered from the same tracked data.