Oil Paint
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -7.4% this quarter, so Oil Paint is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 4659
- Market size
- $1.3M/yr1.3M searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 41%top-5 click share · 24 brands · 47 sellers
Flapen Score
Oil Paint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Oil Paint is stronger. Inside it, weaker.
Market
The Oil Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Oil Paint 1.3M times last year and spent an estimated $1.3M. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $1.3Ma year
- Peak month
- December1.8× the quietest month
- Top search term
- oil paint430K searches a year
02 · Price
A sale here is worth $33.68.
Listings sell for $33.68 on average, from $5.98 to $141.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $33.68 that is $25K to $34K a year per listing.
- Average price
- $33.68inside the $15 to $100 sweet spot
- Price range
- $5.98–$141.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $25K–$34K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #319 within Painting. It carries 2,675 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #319in Painting
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,675per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Oil Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
47
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
41%
Top 20: 86%
Open market
28%
- Brand 138%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Oil Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Oil Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oil paint430K/yr
- oil paint set257K/yr
- oil paints112K/yr
- oil painting supplies120K/yr
- oil painting83K/yr
- winsor and newton oil paint49K/yr
- oil based paint28K/yr
- oil painting kit25K/yr
- windsor and newton oil paint20K/yr
- oil paints for canvas painting22K/yr
Reviews and returns
What reviews say buyers love and hate about Oil Paint
We read the reviews and the return reasons for every product selling here.
“Hard to paint with”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oil Paint questions
Answered from the same tracked data.









