Oil Based Colored Pencils
FailDemand is soft, at -14.2% this quarter, so Oil Based Colored Pencils is a Fail.
- Flapen Score
- 40 / 100Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 4640
- Market size
- $164K/yr517K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 67 sellers
Flapen Score
Oil Based Colored Pencils against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Oil Based Colored Pencils is stronger. Inside it, weaker.
Market
The Oil Based Colored Pencils market on Amazon at a glance
Shoppers on Amazon United States searched for Oil Based Colored Pencils 517K times last year and spent an estimated $164K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.
- Searches, last 12 months
- 517K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $164Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- colores154K searches a year
02 · Price
A sale here is worth $13.19.
Listings sell for $13.19 on average, from $1.69 to $31.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $13.19 that is $7K to $10K a year per listing.
- Average price
- $13.19under the $15 to $100 sweet spot
- Price range
- $1.69–$31.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Drawing. It carries 14,035 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Drawing
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 14,035per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Oil Based Colored Pencils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
67
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
16%
- Brand 125%
- Brand 221%
- Brand 320%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (8 brands, 16%)
Demand
Oil Based Colored Pencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Oil Based Colored Pencils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colores154K/yr
- colores para colorear56K/yr
- colors for kids30K/yr
- colores para nios15K/yr
- colores para colorear nios54K/yr
- soucolor colored pencils23K/yr
- adult coloring supplies30K/yr
- colour22K/yr
- coloring set for adults22K/yr
- markers and colored pencils set20K/yr
Reviews and returns
What reviews say buyers love and hate about Oil Based Colored Pencils
We read the reviews and the return reasons for every product selling here.
“Dull color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oil Based Colored Pencils questions
Answered from the same tracked data.