Is oil based colored pencils profitable to sell on Amazon United States?

The niche generates $164K/yr across 21 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (40/100).

How competitive is the oil based colored pencils niche?

14 brands and 67 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in oil based colored pencils?

Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.8%.

When does demand for oil based colored pencils peak?

Demand peaks in Jan–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the oil based colored pencils niche?

Listings span $1.69–$31.94; the average listing price is $13.19 (sweet spot $15–$100). The average incumbent carries 14,035 reviews — the moat a new listing must climb.

oil based colored pencils

Skip it

Soft demand (-14.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Good$13.19

avg listing price — sweet spot $15–$100

Price range

Good$1.69–$31.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$164K

$164K/yr · 517K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,035.48

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, oil based colored pencils is a $164K/yr Amazon United States market (517K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

oil based colored pencils market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $198K–$264K; units × avg price
Conversion rate: 2.4%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

16%

Soucolor25%
KALOUR21%
Crayola20%
Kird Barken7%
Yagol6%
PRINA5%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top oil based colored pencils search terms

colores154K/yr -1.9%1.5% conv.
colores para colorear56K/yr -38.0%1.8% conv.
colors for kids30K/yr +0.7%2.5% conv.
colores para nios15K/yr +93.7%1.9% conv.
colores para colorear nios54K/yr -57.9%2.3% conv.
soucolor colored pencils23K/yr -1.5%5.2% conv.
adult coloring supplies30K/yr -18.7%0.6% conv.
colour22K/yr -17.0%0.0% conv.
coloring set for adults22K/yr -12.9%0.7% conv.
markers and colored pencils set20K/yr -22.5%1.6% conv.

All search terms

Top oil based colored pencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift

Soucolor$10.824.7★30,292 rev

KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners

KALOUR$11.504.7★12,073 rev

Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+

Crayola$5.134.8★49,791 rev

Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults

Kird Barken$10.274.6★849 rev

Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.

Yagol$12.204.7★4,514 rev

Newest

by launch date

Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults

Kird Barken$10.27849 rev

1y ago

V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting

V-Opitos$7.39942 rev

1y ago

iBayam Art Supplies 149-Pack Drawing Kit Painting Art Set Art Kits Gifts Box Arts and Crafts for Kids Girls Boys with Coloring Book Crayons Pastels Pencils Watercolor Pens & Cakes (Pink)

iBayam$12.512,638 rev

2y ago

Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching

Shuttle Art$9.6726,530 rev

3y ago

Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.

Yagol$12.204,514 rev

3y ago

What buyers say about oil based colored pencils

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“Amazing colors”

Quality-Overall13%

“Good quality and good container”

Value For Money10%

“Great deal”

Pen/Pencil Quality5%

“Great Pencils”

Soft Feel3%

“So soft”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“easy to work with”

Durability2%

“Durable and strong”

Fun/Entertainment Experience2%

“Fun to use”

Drawing Experience2%

“A great drawing product”

What buyers complain about

Color27%

“Dull color”

Quality-Overall9%

“Disappointed in the quality”

Durability8%

“Falls apart easily”

Sharpness5%

“they arent very sharp”

Value For Money2%

“Thought this would be worth the price”

Nib/Tip Quality2%

“sometimes the tip breaks with very little pressure”

Display Colors2%

“disappointing the colors are so far off”

Strength2%

“And breaks apart fairly quickly”

Advertised Vs Actual Product2%

“not as advertised”

Size-Overall2%

“pretty disappointed in the size”

Top return reasons

Color25%

Value For Money13%

Quality-Overall8%

Advertised Vs Actual Product8%

Size-Overall5%

Display Colors5%

Product Condition5%

Functionality-Overall4%

Defective Material/Parts4%

Gifting Purpose2%

Common questions

Is oil based colored pencils profitable to sell on Amazon United States?: The niche generates $164K/yr across 21 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (40/100).
How competitive is the oil based colored pencils niche?: 14 brands and 67 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in oil based colored pencils?: Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.8%.
When does demand for oil based colored pencils peak?: Demand peaks in Jan–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the oil based colored pencils niche?: Listings span $1.69–$31.94; the average listing price is $13.19 (sweet spot $15–$100). The average incumbent carries 14,035 reviews — the moat a new listing must climb.