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Oil Based Colored Pencils

Fail

Demand is soft, at -14.2% this quarter, so Oil Based Colored Pencils is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$164K/yr517K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
60%top-5 click share · 14 brands · 67 sellers

Flapen Score

Oil Based Colored Pencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Oil Based Colored Pencils is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Based Colored Pencils market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Based Colored Pencils 517K times last year and spent an estimated $164K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
2.4%
Market size, estimated
$164Ka year
Peak month
December4.1× the quietest month
Top search term
colores154K searches a year

02 · Price

A sale here is worth $13.19.

Listings sell for $13.19 on average, from $1.69 to $31.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $13.19 that is $7K to $10K a year per listing.

Average price
$13.19under the $15 to $100 sweet spot
Price range
$1.69–$31.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Drawing. It carries 14,035 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Drawing
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
14,035per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Oil Based Colored Pencils products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$16K$33K$49K$66K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

67

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

16%

  • Soucolor25%
  • KALOUR21%
  • Crayola20%
  • Kird Barken7%
  • Yagol6%
  • PRINA5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Oil Based Colored Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Oil Based Colored Pencils search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • colores154K/yr
  • colores para colorear56K/yr
  • colors for kids30K/yr
  • colores para nios15K/yr
  • colores para colorear nios54K/yr
  • soucolor colored pencils23K/yr
  • adult coloring supplies30K/yr
  • colour22K/yr
  • coloring set for adults22K/yr
  • markers and colored pencils set20K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Based Colored Pencils

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Color”
27%of negative reviews mention “Color”
0.8%of orders come back
“Dull color”
A buyer, on “Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oil Based Colored Pencils questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data