oh craftie paint mat
Worth a lookShows a thin review moat (58 avg reviews), but a small market ($40K/yr) keeps it on the watch list.
Review moat
Incredible57.63avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+166.2%90-day search growth — must beat 0% to launch
Avg price
Incredible$24.83avg listing price — sweet spot $15–$100
Price range
Incredible$18.40–$27.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 20K searches
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, oh craftie paint mat is a $40K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
oh craftie paint mat market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $19K–$25K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 18.2%
- Avg brand age
- 19 months
- Avg seller age
- 317 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
8
Sellers
10
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
8%
- WZWXXQ59%
- Mikiwon12%
- Elisel6%
- YOUMAYSTORY6%
- Amycoco5%
- DarkWish4%
- Open — no brand owns it (2 brands, 8%)
Demand
Weekly Amazon search volume, last 25 weeks — +166.2% search growth over the last 90 days.Top oh craftie paint mat search terms
- oh craftie paint mat and brush cleaner4K/yr
- oh craftie paint mat13K/yr
- oh craftie painting station3K/yr
Top oh craftie paint mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Painting Station Paint Brush Cleaner (Upgraded) and Silicone Painting Mat 20X16 with 10 Paint Brushes Leak Proof Paint Brush Rinser Gift for Adults Artist Beginners
WZWXXQ$25.634.7★80 rev
Mikiwon Painting Station Paint Brush Cleaner and Silicone Art Mat 20X16 with 10 Paint Brushes Paint Brush Rinser Art Supplies Set (Pink)
Mikiwon$27.184.6★131 rev
Elisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)
Elisel$18.404.8★46 rev
Painting Station Silicone Painting Mat and Paint Brush Cleaner 20X16 Silicone Art Mat with 10 Paint Brushes Paint Brush Rinser Art Painting Supplies Set (Blue)
YOUMAYSTORY$26.254.6★59 rev
Painting Station Silicone Painting Mat 20X16 and Paint Brush Cleaner (Pre-Assembled) 10 Paint Brushes and Foldable Silicone Paint Brush Cleaner Bowl for Artist Kids Adults Birthday Gifts (Green)
Amycoco$25.964.6★45 rev
Newest
by launch dateElisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)
Elisel$18.4046 rev
DreamingDay Painting Station Set Upgraded Paint Brush Cleaner and Silicone Painting Mat with 10 Paint Brushes Art Painting Supplies Set GiftsPurple
DreamingDay$25.818 rev
Painting Station Including Paint Brush Cleaner 2016 Silicone Painting Mat 12-Color Acrylic Paint 10 Paint Brushes 1 Absorbent Sponge DIY Painting Gift for Adult Artist Beginners
UXHLP$22.612 rev
Painting Station Paint Brush Cleaner (Upgraded) and Silicone Painting Mat 20X16 with 10 Paint Brushes Leak Proof Paint Brush Rinser Gift for Adults Artist Beginners
WZWXXQ$25.6380 rev
Painting Station Silicone Painting Mat 20X16 and Paint Brush Cleaner (Pre-Assembled) 10 Paint Brushes and Foldable Silicone Paint Brush Cleaner Bowl for Artist Kids Adults Birthday Gifts (Green)
Amycoco$25.9645 rev
Trending
90-day click momentumElisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)
Elisel$18.404.8★
Painting Station Including Paint Brush Cleaner 2016 Silicone Painting Mat 12-Color Acrylic Paint 10 Paint Brushes 1 Absorbent Sponge DIY Painting Gift for Adult Artist Beginners
UXHLP$22.614.5★
DreamingDay Painting Station Set Upgraded Paint Brush Cleaner and Silicone Painting Mat with 10 Paint Brushes Art Painting Supplies Set GiftsPurple
DreamingDay$25.815.0★
DarkWish Kids Silicone Painting Mat Brush Cleaner & 10 Brushes Pink
DarkWish$26.854.5★
Mikiwon Painting Station Paint Brush Cleaner and Silicone Art Mat 20X16 with 10 Paint Brushes Paint Brush Rinser Art Supplies Set (Pink)
Mikiwon$27.184.6★
What buyers say about oh craftie paint mat
What buyers praise and complain about, mined from review topics.What buyers love
“Clever Sleeves and Easy Cleanup”
“The product is of good quality”
“Easy to use”
“Would make a nice gift”
“Easy set up”
“accurately matches its description”
“is a good value”
“Shipping was fast and the pieces looked well made and colorful”
“My granddaughters love doing this activity”
“✨YES✨ This is a great way to help your little stay organized”
What buyers complain about
“Poorly made”
“do not order if the child you are buying for does not like pink”
“Disappointed in the quality - very flimsy plastic”
“Just a heads-up: it can get a bit messy if you aren't careful with the water”
“I feel the paint is kind of low quality”
Top return reasons
Common questions
- Is oh craftie paint mat profitable to sell on Amazon United States?
- The niche generates $40K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +166.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the oh craftie paint mat niche?
- 8 brands and 10 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in oh craftie paint mat?
- Top complaints mined from reviews: Design-Overall, Color, Quality-Overall. The return rate is 1.2%.
- What does it cost to enter the oh craftie paint mat niche?
- Listings span $18.40–$27.18; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.