Off White Paint

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

6.5%

Market size, estimated

$77Ka year

Top search term

off white paint20K searches a year

Listings sell for $11.87 on average, from $0.60 to $30.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.87 that is $1K to $3K a year per listing.

Average price

$11.87under the $15 to $100 sweet spot

Price range

$0.60–$30.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.6%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #91 within Painting. It carries 10,650 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

91%

Out of stock, average day

5.3%

Average rank

#91in Painting

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

10,650per listing

Listings tracked

34

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months