Oatmeal Soap Base

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

24K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

6.6%

Market size, estimated

$35Ka year

Peak month

November1.6× the quietest month

Top search term

oatmeal soap base20K searches a year

Listings sell for $22.09 on average, from $8.08 to $46.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $22.09 that is $2K to $6K a year per listing.

Average price

$22.09inside the $15 to $100 sweet spot

Price range

$8.08–$46.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #109 within Soap Making. It carries 1,314 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#109in Soap Making

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,314per listing

Listings tracked

14

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months