Is nutmeg essential oil profitable to sell on Amazon United States?

The niche generates $35K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (46/100).

How competitive is the nutmeg essential oil niche?

15 brands and 29 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in nutmeg essential oil?

Top complaints mined from reviews: Smell, Ingredients-Overall, Size-Overall. The return rate is 1.0%.

When does demand for nutmeg essential oil peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the nutmeg essential oil niche?

Listings span $6.00–$24.65; the average listing price is $12.43 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.

nutmeg essential oil

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good586.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.43

avg listing price — sweet spot $15–$100

Price range

Good$6.00–$24.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Market size

Bad$35K

$35K/yr · 42K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, nutmeg essential oil is a $35K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

nutmeg essential oil market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $37K–$50K; units × avg price
Conversion rate: 6.8%
Avg BSR: #349
Page quality: 0%
Prime: 94%
Sponsored: 75%
Out of stock: 11.5%
Avg brand age: 82 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

28%

Handcraft Blends22%
SVA ORGANICS17%
Nirvana Nurture13%
EUQEE8%
KUKKA essential oils7%
Edens Garden6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -11.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top nutmeg essential oil search terms

nutmeg essential oil24K/yr -9.1%8.4% conv.
nutmeg oil14K/yr -16.3%5.8% conv.
nutmeg oil for pain4K/yr -6.3%4.8% conv.

All search terms

Top nutmeg essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Nutmeg Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.684.4★83 rev

Nirvana Nurture Nutmeg Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care

Nirvana Nurture$10.534.4★8 rev

SVA Nutmeg Essential Oil 1/3 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends - with Dropper

SVA ORGANICS$9.754.6★315 rev

EUQEE Nutmeg Essential Oil 118ML Large Capacity Nutmeg Oil Premium Aromatherapy Essential Oils with Glass Dropper for Candle Making Soap Making-4oz

EUQEE$9.604.3★6,095 rev

100% Pure Nutmeg Oil - 1 Fl Oz Nutmeg Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$11.905.0★1 rev

Newest

by launch date

Nirvana Nurture Nutmeg Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care

Nirvana Nurture$10.538 rev

8mo ago

Soulorigin Autumn Spice Essential Oils Set Cozy Fall Fragrance Oils for Diffuser & Candle Making Cinnamon Vanilla Pumpkin Pie Nutmeg Clove Gingerbread Warm Home Aroma & Gift Set

SoulOrigin$9.5311 rev

9mo ago

Viva Doria Nutmeg Essential Oil USDA Certified Organic Nutmeg Oil 100% Pure Natural Essential Oil Undiluted for Aromatherapy | Food Grade 30 mL (1 Fluid Ounce)

Viva Doria$19.054 rev

1y ago

Handcraft Blends Nutmeg Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.6883 rev

1y ago

100% Pure Nutmeg Oil - 1 Fl Oz Nutmeg Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$11.901 rev

1y ago

What buyers say about nutmeg essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“The fragrance of this KUKKA Nutmeg essential oil is amazing”

Quality-Overall22%

“They are pure quality oils”

Spray/Flow7%

“Great Natural Soothing Spray”

Sustainable Design7%

“Handcrafted”

Natural Ingredients7%

“NATURAL AND EFFECTIVE FOR PAINS”

Stain Resistance7%

“It didnt stain my clothes”

Value For Money6%

“Handcraft Blends has some good stuff at fair prices”

Ingredients-Overall4%

“Gya Labs - Amazing Essential Oils: Fantastic Quality and Purity”

Vegan/Organic3%

“This seems to be a pretty high-quality organic essential oil”

Muscle Pain Relief3%

“works quick on pain points”

What buyers complain about

Smell60%

“Doesn't smell”

Ingredients-Overall20%

“Not what I expected too much other products added to it”

Size-Overall5%

“Only downside is the supplied dropper is to small”

Ease Of Use5%

“will not screw onto the bottle with is very inconvenient”

Top return reasons

Smell73%

Advertised Vs Actual Product5%

Size-Overall5%

Leak-Proof3%

Value For Money3%

Joint Pain3%

Quality-Overall3%

Ethically/Sustainably Sourced3%

Dilute/Watery3%

Ease Of Use1%

Common questions

Is nutmeg essential oil profitable to sell on Amazon United States?: The niche generates $35K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (46/100).
How competitive is the nutmeg essential oil niche?: 15 brands and 29 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in nutmeg essential oil?: Top complaints mined from reviews: Smell, Ingredients-Overall, Size-Overall. The return rate is 1.0%.
When does demand for nutmeg essential oil peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the nutmeg essential oil niche?: Listings span $6.00–$24.65; the average listing price is $12.43 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.

nutmeg essential oil

nutmeg essential oil market data

Competition & brand share

Demand & seasonality

Top nutmeg essential oil search terms

Top nutmeg essential oil products on Amazon

Top sellers

Newest

Trending

What buyers say about nutmeg essential oil

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Arts, Crafts & Sewing