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Nutcracker Ribbon

Fail

Shoppers spend an estimated $37K a year here, so Nutcracker Ribbon is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$37K/yr78K searches / yr
90-day growth
+35.6%search demand this quarter
Competition
62%top-5 click share · 8 brands · 14 sellers

Flapen Score

Nutcracker Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Nutcracker Ribbon is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutcracker Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Nutcracker Ribbon 78K times last year and spent an estimated $37K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+35.6%
Conversion, latest week
3.4%
Market size, estimated
$37Ka year
Peak month
November253.4× the quietest month
Top search term
nutcracker ribbon49K searches a year

02 · Price

A sale here is worth $13.83.

Listings sell for $13.83 on average, from $8.30 to $27.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.83 that is $0 to $1K a year per listing.

Average price
$13.83under the $15 to $100 sweet spot
Price range
$8.30–$27.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #5,967 within Trim & Embellishments. It carries 36 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
21.1%
Average rank
#5,967in Trim & Embellishments
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
36per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nutcracker Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • Brand 127%
  • Brand 217%
  • Brand 317%
  • Brand 49%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (2 brands, 13%)

Demand

Nutcracker Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNov

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 253.4×

Search terms

Top Nutcracker Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutcracker ribbon49K/yr
  • nutcracker ribbon wired16K/yr
  • nutcracker christmas ribbon6K/yr
  • nutcracker wired ribbon6K/yr

Reviews and returns

What reviews say buyers love and hate about Nutcracker Ribbon

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
4.7%of orders come back
“Great quality and price”
A buyer, on “Quality-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Nutcracker Ribbon questions

Answered from the same tracked data.