Nupastel

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

3.7%

Market size, estimated

$52Ka year

Peak month

August1.7× the quietest month

Top search term

hard pastels6K searches a year

Listings sell for $51.41 on average, from $14.80 to $110.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $51.41 that is $5K to $13K a year per listing.

Average price

$51.41inside the $15 to $100 sweet spot

Price range

$14.80–$110.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

1.6%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Drawing. It carries 636 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#160in Drawing

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

636per listing

Listings tracked

8

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

93 months