Is number stencils profitable to sell on Amazon United States?

The niche generates $56K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +32.3%. Flapen's verdict: Skip it (43/100).

How competitive is the number stencils niche?

12 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in number stencils?

Top complaints mined from reviews: Thickness, Size-Overall, Flexibility. The return rate is 2.2%.

When does demand for number stencils peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the number stencils niche?

Listings span $5.21–$15.53; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 598 reviews — the moat a new listing must climb.

number stencils

Skip it

Prices mostly outside the sweet spot ($5.21–$15.53) — this niche doesn't clear our bar today.

Review moat

Good598.45

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+32.3%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad$8.59

avg listing price — sweet spot $15–$100

Market size

Bad$56K

$56K/yr · 106K searches

Price range

Bad$5.21–$15.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, number stencils is a $56K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

number stencils market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $52K–$69K; units × avg price
Conversion rate: 6.2%
Avg BSR: #154
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 4.0%
Avg brand age: 37 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

11%

Denylo pro35%
Nuesaurd26%
HZMM14%
REOLAN7%
YEAJON4%
Aleks Melnyk3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top number stencils search terms

number stencils75K/yr +32.5%5.1% conv.
number stencil13K/yr +20.5%3.4% conv.
stencil numbers9K/yr +25.9%3.9% conv.
stencils numbers4K/yr +43.2%5.3% conv.
stencil numbers for spray paint2K/yr +178.0%7.8% conv.
number stencils for painting3K/yr +12.2%4.3% conv.

All search terms

Top number stencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 4 5 Inch Number Stencils 30Pcs Plastic Reusable Washable Curb Stencil Kit for Address Painting 0-9 Large Number Custom Stencils Digital Templates for Spray Painting DIY Crafts Address Signs

Nuesaurd$8.154.4★45 rev

4 Inch Number Stencils Plastic Number Stencils Reusable Digital Painting Templates for Cake Stencil Address Templates

Denylo pro$7.124.5★781 rev

5 Inch Number Stencils Plastic Number Stencils Reusable Digital Painting Templates for Cake Stencil Address Templates

Denylo pro$7.014.4★357 rev

6 Inch Number Stencils Plastic Number Stencils Reusable Digital Painting Templates for Cake Stencil Address Templates

Denylo pro$8.224.5★781 rev

4 6 8 Inch Number Stencils 30Pcs Plastic Stencils Reusable Washable Curb Stencil Kit for Address Painting 0-9 Large Number Stencil Digital Templates for Spray Painting DIY Crafts Address Signs

Nuesaurd$8.084.8★25 rev

Newest

by launch date

30PCS Number Stencils 3 4 5 Inch Plastic Number Stencils Reusable Paint Templates 0-9 Address Number Templates Curb Number Stencil for Fabric Spray Painting Mailbox Signs Wall Door Road Parking Lot

Nuesaurd$7.998 rev

3mo ago

4 6 8 Inch Number Stencils 30Pcs Plastic Stencils Reusable Washable Curb Stencil Kit for Address Painting 0-9 Large Number Stencil Digital Templates for Spray Painting DIY Crafts Address Signs

Nuesaurd$8.0825 rev

8mo ago

3 4 5 Inch Number Stencils 30Pcs Plastic Reusable Washable Curb Stencil Kit for Address Painting 0-9 Large Number Custom Stencils Digital Templates for Spray Painting DIY Crafts Address Signs

Nuesaurd$8.1545 rev

10mo ago

4 Inch Plastic Number Stencils Kit 0-9 Reusable Address & Digital Number Painting Templates for Cake Mailbox Road Parking Lot Door Truck Signs

HZMM$5.65538 rev

11mo ago

20pcs 4 Inch Plastic Number Stencils (0-9) for House Numbers Reusable Curb Stencil Kit for Address Painting Mailbox DIY Spray Paint Stencil for Wall Wood Fabric Sign

KBPNO$8.7323 rev

11mo ago

What buyers say about number stencils

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“the kit feels fair for the variety”

Size-Overall16%

“Size is perfect”

Value For Money12%

“good value”

Ease Of Use8%

“Easy to use”

Strength8%

“sturdy enough to stay flat”

Ease Of Cleaning7%

“After multiple uses with spray paint and markers, theyve held up well and clean easily”

Advertised Vs Actual Product4%

“Accurate description”

Durability4%

“They seem very durable”

Recycle/Reuse3%

“They're reusable”

Assembly/Installation2%

“Easy installation”

What buyers complain about

Thickness23%

“Light weight thin plastic”

Size-Overall15%

“Incorrect Sizing”

Flexibility8%

“They were a little hard to bend”

Material Quality7%

“My only complaint is that the material isnt clear”

Thin5%

“Very thin”

Erasability5%

“Not good with dry erase markers”

Advertised Vs Actual Product5%

“Misinformation”

Spray/Flow3%

“Did not work great using spray paint - even though it was an inverted spray can”

Quality-Overall3%

“Poor Quality”

Ease Of Cleaning3%

“Thick M, W, thin E, not clean”

Top return reasons

Size-Overall76%

Advertised Vs Actual Product6%

Value For Money3%

Functionality-Overall2%

Strength2%

Thin2%

Defective Material/Parts1%

Quality-Overall1%

Thickness1%

Product Condition1%

Common questions

Is number stencils profitable to sell on Amazon United States?: The niche generates $56K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +32.3%. Flapen's verdict: Skip it (43/100).
How competitive is the number stencils niche?: 12 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in number stencils?: Top complaints mined from reviews: Thickness, Size-Overall, Flexibility. The return rate is 2.2%.
When does demand for number stencils peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the number stencils niche?: Listings span $5.21–$15.53; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 598 reviews — the moat a new listing must climb.