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Nuln Oil

Fail

The top 5 brands take 100% of clicks, so Nuln Oil is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$226K/yr80K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
90%top-5 click share · 4 brands · 63 sellers

Flapen Score

Nuln Oil against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Nuln Oil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuln Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Nuln Oil 80K times last year and spent an estimated $226K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
17.3%
Market size, estimated
$226Ka year
Peak month
February3.0× the quietest month
Top search term
nuln oil23K searches a year

02 · Price

A sale here is worth $16.47.

Listings sell for $16.47 on average, from $8.16 to $42.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $16.47 that is $21K to $25K a year per listing.

Average price
$16.47inside the $15 to $100 sweet spot
Price range
$8.16–$42.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$21K–$25K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #413 within Model & Hobby Building. It carries 1,390 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#413in Model & Hobby Building
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,390per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Nuln Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 217%
  • Brand 35%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Nuln Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 3.0×

Search terms

Top Nuln Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nuln oil23K/yr
  • vallejo wash16K/yr
  • nuln oil citadel paint8K/yr
  • paint wash5K/yr
  • reikland fleshshade3K/yr
  • vallejo wash set4K/yr
  • acrylic wash3K/yr
  • citadel nuln oil3K/yr
  • citadel shade3K/yr
  • reikland fleshshade citadel paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Nuln Oil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Washability”
42%of negative reviews mention “Paint Quality”
0.3%of orders come back
“Performs a lot more like a contrast paint than a shade now”
A buyer, on “Paint Quality”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nuln Oil questions

Answered from the same tracked data.