nuln oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$16.47avg listing price — sweet spot $15–$100
Price range
Great$8.16–$42.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,389.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$226K$226K/yr · 80K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nuln oil is a $226K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
nuln oil market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- $165K–$206K
- units × avg price
- Conversion rate
- 17.3%
- Avg BSR
- #413
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Citadel75%
- Vallejo17%
- Games Workshop5%
- The Army Painter3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -14.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 3.0×
Top nuln oil search terms
- nuln oil23K/yr
- vallejo wash16K/yr
- nuln oil citadel paint8K/yr
- paint wash5K/yr
- reikland fleshshade3K/yr
- vallejo wash set4K/yr
- acrylic wash3K/yr
- citadel nuln oil3K/yr
- citadel shade3K/yr
- reikland fleshshade citadel paint3K/yr
Top nuln oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Citadel Shade Paint: Nuln Oil (18ml)
Citadel$10.104.8★797 rev
Games Workshop - Citadel Paint - Shade: Reikland Fleshshade (18ml)
Citadel$10.074.6★196 rev
Vallejo - Game Color Wash | Effects Color Series | Rich Pigment Formula | Matte Finish Washes | Ideal for Shading Weathering & Recess Detail Work | 8 Bottles x 18 ml (0.6 fl.oz.)
Vallejo$25.004.6★87 rev
Citadel Nuln Oil 24ml - Games Workshop
Citadel$11.854.7★2,796 rev
Games Workshop Citadel Colour Shade: Agrax Earthshade (18ml)
Games Workshop$10.054.8★307 rev
Newest
by launch dateVallejo - Game Color Wash | Effects Color Series | Rich Pigment Formula | Matte Finish Washes | Ideal for Shading Weathering & Recess Detail Work | 8 Bottles x 18 ml (0.6 fl.oz.)
Vallejo$25.0087 rev
The Army Painter Warpaints Fanatic Washes Paint Set 10 x 18 mL Acrylic Paint - Model Paint Washes and Shades for Miniature Models Warhammer & D&D Miniatures
The Army Painter$42.77412 rev
Games Workshop Citadel Colour Shade: Agrax Earthshade (18ml)
Games Workshop$10.05307 rev
Games Workshop - Citadel Paint - Shade: Reikland Fleshshade (18ml)
Citadel$10.07196 rev
Citadel Shade Paint: Nuln Oil (18ml)
Citadel$10.10797 rev
Trending
90-day click momentumVallejo - Game Color Wash | Effects Color Series | Rich Pigment Formula | Matte Finish Washes | Ideal for Shading Weathering & Recess Detail Work | 8 Bottles x 18 ml (0.6 fl.oz.)
Vallejo$25.004.6★
Citadel Shade Paint: Nuln Oil (18ml)
Citadel$10.104.8★
Games Workshop - Citadel Paint - Shade: Reikland Fleshshade (18ml)
Citadel$10.074.6★
The Army Painter Warpaints Fanatic Washes Paint Set 10 x 18 mL Acrylic Paint - Model Paint Washes and Shades for Miniature Models Warhammer & D&D Miniatures
The Army Painter$42.774.8★
Games Workshop Citadel Colour Shade: Agrax Earthshade (18ml)
Games Workshop$10.054.8★
What buyers say about nuln oil
What buyers praise and complain about, mined from review topics.What buyers love
“This is a great wash for miniatures and terrain”
“great color”
“Pleased with armypainter”
“Easy to use”
“Works well for models and scenery”
“Great product with practice”
“Works as a wash. smells good too”
“It works as described”
“Excellent paint”
“Works great”
What buyers complain about
“Performs a lot more like a contrast paint than a shade now”
“Not the same as it used to be”
“Arrived leaking”
“one is stuck to the manual because it leaked”
Top return reasons
Common questions
- Is nuln oil profitable to sell on Amazon United States?
- The niche generates $226K/yr across 8 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the nuln oil niche?
- 4 brands and 63 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nuln oil?
- Top complaints mined from reviews: Paint Quality, Advertised Vs Actual Product, Leak-Proof. The return rate is 0.3%.
- When does demand for nuln oil peak?
- Demand peaks in Feb; the busiest month runs 3.0× the quietest.
- What does it cost to enter the nuln oil niche?
- Listings span $8.16–$42.77; the average listing price is $16.47 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.