Nuln Oil
FailThe top 5 brands take 100% of clicks, so Nuln Oil is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $226K/yr80K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 63 sellers
Flapen Score
Nuln Oil against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Nuln Oil is stronger. Inside it, weaker.
Market
The Nuln Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Nuln Oil 80K times last year and spent an estimated $226K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 17.3% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 17.3%
- Market size, estimated
- $226Ka year
- Peak month
- February3.0× the quietest month
- Top search term
- nuln oil23K searches a year
02 · Price
A sale here is worth $16.47.
Listings sell for $16.47 on average, from $8.16 to $42.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $16.47 that is $21K to $25K a year per listing.
- Average price
- $16.47inside the $15 to $100 sweet spot
- Price range
- $8.16–$42.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $21K–$25K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #413 within Model & Hobby Building. It carries 1,390 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #413in Model & Hobby Building
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,390per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Nuln Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Citadel Shade Paint: Nuln Oil (18ml)
- Price
- $10.10
- Rating
- 4.8/5
- Reviews
- 797
- Age
- 3y ago

Games Workshop - Citadel Paint - Shade: Reikland Fleshshade (18ml)
- Price
- $10.07
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 3y ago

Vallejo - Game Color Wash | Effects Color Series | Rich Pigment Formula | Matte Finish Washes | Ideal for Shading Weathering & Recess Detail Work | 8 Bottles x 18 ml (0.6 fl.oz.)
- Price
- $25.00
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 2y ago

Citadel Nuln Oil 24ml - Games Workshop
- Price
- $11.85
- Rating
- 4.7/5
- Reviews
- 2,796
- Age
- 5y ago

Games Workshop Citadel Colour Shade: Agrax Earthshade (18ml)
- Price
- $10.05
- Rating
- 4.8/5
- Reviews
- 307
- Age
- 3y ago
Trending
estimated 90-day click momentum
Vallejo - Game Color Wash | Effects Color Series | Rich Pigment Formula | Matte Finish Washes | Ideal for Shading Weathering & Recess Detail Work | 8 Bottles x 18 ml (0.6 fl.oz.)
- Price
- $25.00
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 2y ago

Citadel Shade Paint: Nuln Oil (18ml)
- Price
- $10.10
- Rating
- 4.8/5
- Reviews
- 797
- Age
- 3y ago

Games Workshop - Citadel Paint - Shade: Reikland Fleshshade (18ml)
- Price
- $10.07
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 3y ago

The Army Painter Warpaints Fanatic Washes Paint Set 10 x 18 mL Acrylic Paint - Model Paint Washes and Shades for Miniature Models Warhammer & D&D Miniatures
- Price
- $42.77
- Rating
- 4.8/5
- Reviews
- 412
- Age
- 2y ago

Games Workshop Citadel Colour Shade: Agrax Earthshade (18ml)
- Price
- $10.05
- Rating
- 4.8/5
- Reviews
- 307
- Age
- 3y ago
Newest
by launch date
Vallejo - Game Color Wash | Effects Color Series | Rich Pigment Formula | Matte Finish Washes | Ideal for Shading Weathering & Recess Detail Work | 8 Bottles x 18 ml (0.6 fl.oz.)
- Price
- $25.00
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 2y ago

The Army Painter Warpaints Fanatic Washes Paint Set 10 x 18 mL Acrylic Paint - Model Paint Washes and Shades for Miniature Models Warhammer & D&D Miniatures
- Price
- $42.77
- Rating
- 4.8/5
- Reviews
- 412
- Age
- 2y ago

Games Workshop Citadel Colour Shade: Agrax Earthshade (18ml)
- Price
- $10.05
- Rating
- 4.8/5
- Reviews
- 307
- Age
- 3y ago

Games Workshop - Citadel Paint - Shade: Reikland Fleshshade (18ml)
- Price
- $10.07
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 3y ago

Citadel Shade Paint: Nuln Oil (18ml)
- Price
- $10.10
- Rating
- 4.8/5
- Reviews
- 797
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
63
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Citadel75%
- Vallejo17%
- Games Workshop5%
- The Army Painter3%
- Open — no brand owns it (0%)
Demand
Nuln Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.0×
Search terms
Top Nuln Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nuln oil23K/yr
- vallejo wash16K/yr
- nuln oil citadel paint8K/yr
- paint wash5K/yr
- reikland fleshshade3K/yr
- vallejo wash set4K/yr
- acrylic wash3K/yr
- citadel nuln oil3K/yr
- citadel shade3K/yr
- reikland fleshshade citadel paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Nuln Oil
We read the reviews and the return reasons for every product selling here.
“Performs a lot more like a contrast paint than a shade now”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nuln Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









