nightmare before christmas diamond painting
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Great410.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.46–$141.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 90K searches
According to Flapen's Amazon United States niche tracking, nightmare before christmas diamond painting is a $33K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
nightmare before christmas diamond painting market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #1,416
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 50.5%
- Avg brand age
- 24 months
- Avg seller age
- 244 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
27
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
44%
Top 20: 92%
Open market
39%
- AIBOERL19%
- VCLKDIY10%
- Eterkosu10%
- Bysincy10%
- SJDIYSTORE7%
- CAMOYAI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top nightmare before christmas diamond painting search terms
- nightmare before christmas diamond art45K/yr
- jack skellington diamond art11K/yr
- diamond art nightmare before christmas12K/yr
- nightmare before christmas diamond painting10K/yr
- jack and sally diamond art6K/yr
- diamond painting nightmare before christmas5K/yr
Top nightmare before christmas diamond painting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Jack and Sally Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch
VCLKDIY$7.974.8★113 rev
Halloween Diamond Art Painting Kits for Adults - Jack and Sally DIY 5D Paint with Diamonds Gem Art Painting Kits DIY Nightmare Before Christmas Round Full Drill Diamond Dots Paintings Adult Crafts
Eterkosu$8.804.7★423 rev
DIY Diamond Painting Jack and Sally Halloween 12x16Inch Full Round Drill Kits Nightmare Before Christmas Cross Stitch Mosaic Art for Adults Relax & Home Wall Decor Festival Gift
Bysincy$10.104.7★3,251 rev
Halloween Skeleton King 5D Diamond Art Kits for Adults DIY Full Round Drill Skull Jack Diamond Painting Kit for Beginners Scary Halloween Gem Art Paint by Diamonds Easy Home Wall Decor 12X16 Inch
SJDIYSTORE$6.944.8★108 rev
AIBOERL 3 Pack Diamond Painting Kits for Adults Halloween DIY 5D Diamond Art Kits Full Drill Diamond Dots Paintings with Diamonds Gem Art and Crafts Home Decor 12x16inch
AIBOERL$13.884.7★448 rev
Newest
by launch date
VIGEGU Halloween Diamond Art Kits for Adults Beginners The Nightmare Before Christmas Diamond Painting Kits for Adults 5D Full Drill DIY Diamond Dot Gem Art Kit Wall Home Decor Arts Craft 12x16 inch
VIGEGU$6.4665 rev
Jack and Sally Pumpkin Flower Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 11.8x15.7 Inch
LKHMVCA$8.988 rev
Halloween Jack and Sally Bat Diamond Art Painting Kits for Adults Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Diamond Dot Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch
AWLNKMC$8.753 rev
AIBOERL 3 Pack Diamond Painting Kits for Adults Halloween DIY 5D Diamond Art Kits Full Drill Diamond Dots Paintings with Diamonds Gem Art and Crafts Home Decor 12x16inch
AIBOERL$13.88448 rev
AIBOERL 5D Jack and Sally Halloween Diamond Painting Kits for Adults Jack and Sally Diamond Art Kits for Adults Beginners Diamond Painting Full Round Drill Crafts Kit for Home Wall Decor Gift 14x14in
AIBOERL$8.94448 rev
Trending
90-day click momentumJack and Sally Pumpkin Flower Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 11.8x15.7 Inch
LKHMVCA$8.984.7★
Halloween Jack and Sally Bat Diamond Art Painting Kits for Adults Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Diamond Dot Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch
AWLNKMC$8.755.0★
VIGEGU Halloween Diamond Art Kits for Adults Beginners The Nightmare Before Christmas Diamond Painting Kits for Adults 5D Full Drill DIY Diamond Dot Gem Art Kit Wall Home Decor Arts Craft 12x16 inch
VIGEGU$6.464.6★
8 Pcs Halloween Diamond Painting Coasters Kits for Adults Beginners DIY Horror Skull Diamond Art Coasters with Holder Full Drill Rhinestone Painting Coaster Kits for Supplies Gifts 4X4 Inch.
MBNTJHT$10.824.6★
JYLMOOD Large Big Diamond Painting Kits for Adults Halloween 5D Diamond Art Kits for Adults Large Size DIY Full Drill Paintings with Diamonds Gem Art Craft for Home Wall Decor 27.5x15.6Inch
JYLMOOD$10.114.4★
What buyers say about nightmare before christmas diamond painting
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift”
“Love the colors”
“Easy to use”
“tray good quality”
“Exactly as described”
“Fun and easy project”
“Completely gorgeous and easy to do well designed”
“Good deal”
“Love the easy set up”
“the picture is clear”
What buyers complain about
“Color codes are a bit weird”
“The quality of the boards are a little cheap”
“chart is difficult to read”
“The were a lot of drills that were undersized or oversized”
“Zero stickiness”
“There is no clarity in the print”
“The gems themselves arent cut clean”
“the way the picture is turning out is absolutely horrific”
“there was 3 large folds from top to bottom which did not fully lay flat after the drills were applied so I could not display it in the frame without the glass”
Top return reasons
Common questions
- Is nightmare before christmas diamond painting profitable to sell on Amazon United States?
- The niche generates $33K/yr across 31 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the nightmare before christmas diamond painting niche?
- 25 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in nightmare before christmas diamond painting?
- Top complaints mined from reviews: Color, Quality-Overall, Ease Of Use. The return rate is 0.5%.
- When does demand for nightmare before christmas diamond painting peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the nightmare before christmas diamond painting niche?
- Listings span $6.46–$141.42; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.