Is nighthaunt profitable to sell on Amazon United States?

The niche generates $53K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (40/100).

How competitive is the nighthaunt niche?

3 brands and 51 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nighthaunt?

Top complaints mined from reviews: Strength, Value For Money, Assembly/Installation. The return rate is 1.8%.

When does demand for nighthaunt peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the nighthaunt niche?

Listings span $21.18–$128.22; the average listing price is $55.93 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.

nighthaunt

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible85.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$55.93

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good$21.18–$128.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 35K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, nighthaunt is a $53K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

nighthaunt market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $42K–$56K; units × avg price
Conversion rate: 2.7%
Avg BSR: #6,565
Page quality: 0%
Prime: 100%
Sponsored: 15%
Out of stock: 3.1%
Avg brand age: 52 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

Games Workshop59%
Warhammer Age of Sigmar36%
Warhammer5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top nighthaunt search terms

nighthaunt15K/yr -10.2%2.2% conv.
nighthaunt age of sigmar11K/yr -9.0%2.0% conv.
warhammer nighthaunt5K/yr -25.5%1.1% conv.
age of sigmar nighthaunt5K/yr -9.6%3.3% conv.

All search terms

Top nighthaunt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Games Workshop Warhammer Age of Sigmar: Spearhead: Nighthaunt: Cursed Shacklehorde

Games Workshop$124.534.2★12 rev

Banshees: Myrmourn Nighthaunt

Games Workshop$21.185.0★16 rev

Games Workshop Warhammer AoS - Nighthaunt Lady Olynder 40-06

Games Workshop$49.194.7★300 rev

Games Workshop Warhammer AoS - Easy to Build: Nighthaunt Reikenor The Grimhailer Black

Warhammer Age of Sigmar$39.464.7★176 rev

Warhammer AoS - Easy to Build: Nighthaunt Chainrasp Hordes

Warhammer Age of Sigmar$40.684.7★130 rev

Newest

by launch date

Nighthaunt 4th Edition Battletome by Games Workshop

Games Workshop$51.058 rev

10mo ago

Warhammer - Age of Sigmar - Nighthaunt: Lord Vitriolic

Games Workshop$35.194 rev

10mo ago

Games Workshop Warhammer Age of Sigmar: Spearhead: Nighthaunt: Cursed Shacklehorde

Games Workshop$124.5312 rev

11mo ago

Banshees: Myrmourn Nighthaunt

Games Workshop$21.1816 rev

3y ago

Games Workshop 70-10 Collectible Figure

Warhammer Age of Sigmar$128.2251 rev

4y ago

What buyers say about nighthaunt

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall38%

“Great model, arrived on time in good shape”

Quality-Overall25%

“The quality is good, that's GW, no wonder”

Shape/Style5%

“This is a nicely detailed model that's going to look good on the battlefield”

Engraving/Paint/Sublimation5%

“so far it takes the paint well like any other figure”

What buyers complain about

Strength25%

“theyre extremely fragile due to how they connect to the bases”

Value For Money10%

“At the current price of $35.70 the value is a little questionable for one figure”

Assembly/Installation10%

“But, it was difficult to assemble”

Instructions/User Manual/Troubleshooting10%

“In particular the instructions for the first 2 pieces were really unclear”

Top return reasons

Value For Money33%

Quality-Overall33%

Defective Material/Parts33%

Common questions

Is nighthaunt profitable to sell on Amazon United States?: The niche generates $53K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (40/100).
How competitive is the nighthaunt niche?: 3 brands and 51 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nighthaunt?: Top complaints mined from reviews: Strength, Value For Money, Assembly/Installation. The return rate is 1.8%.
When does demand for nighthaunt peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the nighthaunt niche?: Listings span $21.18–$128.22; the average listing price is $55.93 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.