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Newspaper Wrapping Paper

Fail

Demand is soft, at -72.9% this quarter, so Newspaper Wrapping Paper is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$22K/yr65K searches / yr
90-day growth
-72.9%search demand this quarter
Competition
46%top-5 click share · 18 brands · 23 sellers

Flapen Score

Newspaper Wrapping Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Newspaper Wrapping Paper is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Newspaper Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Newspaper Wrapping Paper 65K times last year and spent an estimated $22K. The top 5 brands take 74% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -72.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-72.9%
Conversion, latest week
3.1%
Market size, estimated
$22Ka year
Top search term
newspaper wrapping paper49K searches a year

02 · Price

A sale here is worth $10.99.

Listings sell for $10.99 on average, from $5.77 to $22.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $10.99 that is $0 to $1K a year per listing.

Average price
$10.99under the $15 to $100 sweet spot
Price range
$5.77–$22.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #674 within Paper & Paper Crafts. It carries 642 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#674in Paper & Paper Crafts
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
642per listing
Listings tracked
40

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Newspaper Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

$0$661$1K$2K$3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

23

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 83%

Open market

22%

  • Larcenciel28%
  • RUSPEPA24%
  • LeZakaa11%
  • WRAPAHOLIC5%
  • kawaarashi5%
  • GvoyTiuue5%

Demand

Newspaper Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.2× · 7 of 12 months tracked

Search terms

Top Newspaper Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • newspaper wrapping paper49K/yr
  • newspaper tissue paper7K/yr
  • newspaper flower wrapping paper4K/yr
  • vintage newspaper wrapping paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Newspaper Wrapping Paper

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Not the right size”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Newspaper Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data