newspaper wrapping paper
Skip itSoft demand (-72.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good642.25avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$5.77–$22.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 65K searches
Growth
Bad-72.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, newspaper wrapping paper is a $22K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
newspaper wrapping paper market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $27K–$33K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #674
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.5%
- Avg brand age
- 33 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
23
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
22%
- Larcenciel28%
- RUSPEPA24%
- LeZakaa11%
- WRAPAHOLIC5%
- kawaarashi5%
- GvoyTiuue5%
Demand
Weekly Amazon search volume, last 30 weeks — -72.9% search growth over the last 90 days.Top newspaper wrapping paper search terms
- newspaper wrapping paper49K/yr
- newspaper tissue paper7K/yr
- newspaper flower wrapping paper4K/yr
- vintage newspaper wrapping paper5K/yr
Top newspaper wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA 20 Sheets Kraft Newspaper Flower Wrapping Paper Reversible Floral Bouquet Paper Black Font Kraft Newsprint Design for Birthday Florist Supply Wedding Valentines Day Mothers Day and DIY
RUSPEPA$8.044.6★108 rev
Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor
Larcenciel$10.874.3★169 rev
Larcenciel 100 Sheet Vintage Newspaper Tissue Paper Old News Print Gift Wrapping Tissue Paper for Gift Bags Packaging Black Beige Art Tissue for Wedding Birthday Party Holiday Decor Craft 20x14inch
Larcenciel$10.604.6★798 rev
Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Beige Black Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor
Larcenciel$12.294.3★169 rev
LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper - Reversible Floral Bouquet Paper - White Newsprint Design for Valentines Day Mothers Day Parties Birthdays Weddings Baby Shower
LeZakaa$7.554.7★219 rev
Newest
by launch date
100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts
Tnoeuz$13.890 rev
RUSPEPA Kraft Birthday Newspaper Wrapping Paper Roll Vintage Retro Birthday Headlines with Party Cake & Gifts Design Kraft Gift Wrap for Adult Milestone Celebration Party 17 Inches x 16.4 Feet
RUSPEPA$10.0192 rev
RUSPEPA Vintage Newspaper Tissue Paper Kraft Brown Retro Old Newsprint Design Magazine Newspaper Gift Wrapping Tissue Paper for Wedding Birthday Shower Party Craft Decor 19.5 x 27.5 20 Sheets
RUSPEPA$10.042 rev
RUSPEPA Vintage Newspaper Tissue Paper Black White Retro Old Newsprint Design Magazine Newspaper Gift Wrapping Tissue Paper for Wedding Birthday Shower Party Craft Decor 19.5 x 27.5 20 Sheets
RUSPEPA$9.972 rev
1 Roll of Retro Newspaper Tissue Paper Mini Roll 17 in x 98.4 Ft Vintage Magazine Patterns Gift Wrapping Paper for Valentines Day DIY Crafts Wedding Birthday Anniversaries Party Supplies
GvoyTiuue$11.415 rev
Trending
90-day click momentum100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts
Tnoeuz$13.890.0★
RUSPEPA Vintage Newspaper Tissue Paper Black White Retro Old Newsprint Design Magazine Newspaper Gift Wrapping Tissue Paper for Wedding Birthday Shower Party Craft Decor 19.5 x 27.5 20 Sheets
RUSPEPA$9.974.0★
RUSPEPA Vintage Newspaper Tissue Paper Kraft Brown Retro Old Newsprint Design Magazine Newspaper Gift Wrapping Tissue Paper for Wedding Birthday Shower Party Craft Decor 19.5 x 27.5 20 Sheets
RUSPEPA$10.044.0★
RUSPEPA Kraft Birthday Newspaper Wrapping Paper Roll Vintage Retro Birthday Headlines with Party Cake & Gifts Design Kraft Gift Wrap for Adult Milestone Celebration Party 17 Inches x 16.4 Feet
RUSPEPA$10.014.8★
WRAPAHOLIC 20 Sheets Kraft Newspaper Flower Wrapping Paper - 19.6 x 27.5 inch Coffee Font Vintage Newsprint Design Reversible Floral Bouquet Wrapping Paper for Florist Supply Wedding Birthday Gift DIY
WRAPAHOLIC$6.784.5★
What buyers say about newspaper wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“The tissue paper itself is a very high-quality”
“perfect size for my needs”
“Good price”
“The paper was good it was clean”
“Book gift giving”
“What I needed”
“Easy to use”
“Holds up well”
“Solid thickness”
“Very sturdy and easy to fold”
What buyers complain about
“Not the right size”
“The paper itself is thick”
“It seems expensive to me”
“Small pack of paper”
“Bad smell”
“Not as dark as I expected”
“fragile wine glasses”
“the tissue paper was completely dry”
“This is definitely not a waterproof wrap for florals”
“Not grease proof”
Top return reasons
Common questions
- Is newspaper wrapping paper profitable to sell on Amazon United States?
- The niche generates $22K/yr across 40 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -72.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the newspaper wrapping paper niche?
- 18 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in newspaper wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 1.5%.
- What does it cost to enter the newspaper wrapping paper niche?
- Listings span $5.77–$22.76; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.