Is newspaper profitable to sell on Amazon United States?

The niche generates $135K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -73.7%. Flapen's verdict: Skip it (43/100).

How competitive is the newspaper niche?

24 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in newspaper?

Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 1.5%.

When does demand for newspaper peak?

Demand peaks in Jan–Feb; the busiest month runs 7.1× the quietest.

What does it cost to enter the newspaper niche?

Listings span $5.94–$31.92; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 2,095 reviews — the moat a new listing must climb.

newspaper

Skip it

Soft demand (-73.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good$5.94–$31.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.93

avg listing price — sweet spot $15–$100

Review moat

Okay2,094.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$135K

$135K/yr · 326K searches

Growth

Bad-73.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, newspaper is a $135K/yr Amazon United States market (326K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

newspaper market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $95K–$119K; units × avg price
Conversion rate: 3.5%
Avg BSR: #524
Page quality: 0%
Prime: 93%
Sponsored: 80%
Out of stock: 2.9%
Avg brand age: 38 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

52%

Top 20: 90%

Open market

29%

Bryco Goods17%
RUSPEPA17%
Larcenciel15%
MUMULULU12%
WAUPPY6%
Donyang4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -73.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 7.1×

Open Trend

Top newspaper search terms

newspaper170K/yr -75.2%3.5% conv.
news paper33K/yr -77.3%2.6% conv.
newspapers22K/yr -71.0%1.4% conv.
news paper paper sheets17K/yr -69.0%3.2% conv.
vintage newspaper12K/yr -54.2%1.5% conv.
old newspaper10K/yr -38.8%1.3% conv.
fake newspaper11K/yr -61.9%1.6% conv.
newspaper prop8K/yr -38.6%1.5% conv.
newspaper tissue paper7K/yr -46.2%4.4% conv.
periodico12K/yr -89.5%2.1% conv.

All search terms

Top newspaper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RUSPEPA 20 Sheets Kraft Newspaper Flower Wrapping Paper Reversible Floral Bouquet Paper White Kraft Newsprint Design for Birthday Florist Supply Wedding Valentines Day Mothers Day and DIY

RUSPEPA$8.314.6★108 rev

144 PCS Junk Journal Pages Vintage Kraft Magazine Writing Paper Magazine Trash Newspaper Magazine Vintage Paper Scrapbooks and PaperCuts Decorate DIY Craft Background Paper

MUMULULU$9.814.4★252 rev

Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA

Bryco Goods$8.424.8★20,266 rev

Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor

Larcenciel$10.874.3★169 rev

WAUPPY 70 Sheets Newsprint Packing Paper Sheets for Moving Shipping Box Filler Wrapping and Protecting Fragile Items 1.8 Lbs (26 x 15)

WAUPPY$11.454.6★5,156 rev

Newest

by launch date

1 Roll of Vantage Newspaper Tissue Paper Mini Roll 17 in x 98.4 Ft Retro Magazine Newspaper Patterns Gift Wrapping Paper for Valentines Day DIY Crafts Wedding Birthday Anniversaries Party Supplies

GvoyTiuue$11.3114 rev

6mo ago

Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Beige Black Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor

Larcenciel$12.29169 rev

12mo ago

Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor

Larcenciel$10.87169 rev

1y ago

Newsprint Bulk Packing Paper Sheets Wrap Paper for Moving Shipping & Storage Packing Materials Protect Delicate Items 22.8 X 14.2 (40 Pcs)

UBCGOTT$6.0632 rev

1y ago

200 Sheet Vintage Newspaper Tissue Black 20x14in Old Newsprint Gift Wrap Retro Brown Craft Art Decor for Valentines Day Wedding Birthday Party Gift Crafts

wutfuooo$19.948 rev

1y ago

What buyers say about newspaper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The tissue paper itself is a very high-quality”

Value For Money13%

“Great value”

Paper Quality10%

“Beautiful paper”

Advertised Vs Actual Product9%

“Exactly as advertised”

Size-Overall9%

“Perfect size for my collection items”

Ease Of Use5%

“Easy to use”

Durability4%

“Sheets are thick, easy to use and shape, durable”

Thickness3%

“Solid thickness”

Portability2%

“Easy to Use and transport”

Design-Overall2%

“has a unique design”

What buyers complain about

Size-Overall25%

“Not the right size”

Thickness19%

“Thin paper”

Value For Money13%

“It seems expensive to me”

Paper Quality12%

“This packing paper is very thin”

Advertised Vs Actual Product5%

“Deceptive advertising”

Quality-Overall2%

“Its cheap and you run the risk of typos despite checking your product”

Smell2%

“Bad smell”

Print Quality1%

“Tiny newsprint”

Moist/Dry1%

“the tissue paper was completely dry”

Thin1%

“Thin and small”

Top return reasons

Size-Overall48%

Value For Money11%

Advertised Vs Actual Product11%

Thin7%

Paper Quality7%

Thickness2%

Quality-Overall2%

Material Quality2%

Color1%

Functionality-Overall1%

Common questions

Is newspaper profitable to sell on Amazon United States?: The niche generates $135K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -73.7%. Flapen's verdict: Skip it (43/100).
How competitive is the newspaper niche?: 24 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in newspaper?: Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 1.5%.
When does demand for newspaper peak?: Demand peaks in Jan–Feb; the busiest month runs 7.1× the quietest.
What does it cost to enter the newspaper niche?: Listings span $5.94–$31.92; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 2,095 reviews — the moat a new listing must climb.

newspaper

newspaper market data

Competition & brand share

Demand & seasonality

Top newspaper search terms

Top newspaper products on Amazon

Top sellers

Newest

Trending

What buyers say about newspaper

What buyers love

What buyers complain about

Top return reasons

Common questions

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