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Neon Paper

Fail

The top 5 brands take 95% of clicks, so Neon Paper is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$127K/yr90K searches / yr
90-day growth
+45.0%search demand this quarter
Competition
74%top-5 click share · 7 brands · 69 sellers

Flapen Score

Neon Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Neon Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Neon Paper 90K times last year and spent an estimated $127K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+45.0%
Conversion, latest week
9.8%
Market size, estimated
$127Ka year
Peak month
May7.3× the quietest month
Top search term
neon paper44K searches a year

02 · Price

A sale here is worth $14.50.

Listings sell for $14.50 on average, from $5.70 to $24.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $14.50 that is $7K to $11K a year per listing.

Average price
$14.50under the $15 to $100 sweet spot
Price range
$5.70–$24.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #212 within Paper & Paper Crafts. It carries 2,709 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#212in Paper & Paper Crafts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,709per listing
Listings tracked
16

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Neon Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

69

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Brand 155%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Neon Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 7.3×

Search terms

Top Neon Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neon paper44K/yr
  • neon construction paper12K/yr
  • neon printer paper9K/yr
  • neon copy paper7K/yr
  • neon paper 8.5 x 119K/yr
  • neon colored paper5K/yr
  • fluorescent paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Paper

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
24%of negative reviews mention “Paper Quality”
0.5%of orders come back
“papers are loose”
A buyer, on “Paper Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Neon Paper questions

Answered from the same tracked data.