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Needlepoint Ornament Kit

Fail

Demand is soft, at -44.8% this quarter, so Needlepoint Ornament Kit is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$18K/yr64K searches / yr
90-day growth
-44.8%search demand this quarter
Competition
26%top-5 click share · 7 brands · 10 sellers

Flapen Score

Needlepoint Ornament Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Needlepoint Ornament Kit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Needlepoint Ornament Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Needlepoint Ornament Kit 64K times last year and spent an estimated $18K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
1.2%
Market size, estimated
$18Ka year
Peak month
December5.1× the quietest month
Top search term
stitch and zip needlepoint kits25K searches a year

02 · Price

A sale here is worth $23.76.

Listings sell for $23.76 on average, from $13.42 to $34.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $23.76 that is $0 to $2K a year per listing.

Average price
$23.76inside the $15 to $100 sweet spot
Price range
$13.42–$34.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #211 within Needlework. It carries 35 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
28%
Out of stock, average day
22.5%
Average rank
#211in Needlework
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
35per listing
Listings tracked
43

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Needlepoint Ornament Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

26%

Top 20: 67%

Open market

2%

  • Brand 173%
  • Brand 211%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Needlepoint Ornament Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Needlepoint Ornament Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch and zip needlepoint kits25K/yr
  • needlepoint ornament kit18K/yr
  • christmas needlepoint kits18K/yr
  • alice peterson2K/yr

Reviews and returns

What reviews say buyers love and hate about Needlepoint Ornament Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Adhesion/Stickiness”
2.4%of orders come back
“I find glueing the back a tricky process”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Needlepoint Ornament Kit questions

Answered from the same tracked data.