Needlepoint Ornament Kit
FailDemand is soft, at -44.8% this quarter, so Needlepoint Ornament Kit is a Fail.
- Flapen Score
- 41 / 100Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 4641
- Market size
- $18K/yr64K searches / yr
- 90-day growth
- -44.8%search demand this quarter
- Competition
- 26%top-5 click share · 7 brands · 10 sellers
Flapen Score
Needlepoint Ornament Kit against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Needlepoint Ornament Kit is stronger. Inside it, weaker.
Market
The Needlepoint Ornament Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Needlepoint Ornament Kit 64K times last year and spent an estimated $18K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -44.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $18Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- stitch and zip needlepoint kits25K searches a year
02 · Price
A sale here is worth $23.76.
Listings sell for $23.76 on average, from $13.42 to $34.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $23.76 that is $0 to $2K a year per listing.
- Average price
- $23.76inside the $15 to $100 sweet spot
- Price range
- $13.42–$34.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #211 within Needlework. It carries 35 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 28%
- Out of stock, average day
- 22.5%
- Average rank
- #211in Needlework
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 35per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Needlepoint Ornament Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alice Peterson Stitch-Ups Christmas Tree Needlepoint Ornament Kit
- Price
- $21.85
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 15y ago

Stitch & Zip Needlepoint Purse Kit- Blue Fishes
- Price
- $27.41
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 9y ago

Stitch & Zip Coin Purse Kits Cross Stitch
- Price
- $20.99
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 10y ago

Alice Peterson Stitch-Ups Nutcracker Soldier Needlepoint Ornament Kit
- Price
- $21.84
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 10y ago

Alice Peterson Stitch & Zip Needlepoint Cosmetic Purse Kit - Oranges
- Price
- $27.47
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 9y ago
Trending
estimated 90-day click momentum
Howies Needlepoint Wallet Needlepoint Kits 14CT Printed Pattern Starter Kits Stamped Patterns Canvas Kits(Dragonfly Over Water Reeds 7x4.75 inch)
- Price
- $26.36
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 5mo ago

Christmas Embroidery Kit 12PCS DIY Ornament Set for Beginners
- Price
- $17.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Alice Peterson Stitch & Zip Needlepoint Purse/Cosmetic Case Kit - SZ614 Modern Tulip
- Price
- $27.39
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 11y ago

Stitch & Zip Coin Purse Kits Cross Stitch
- Price
- $20.94
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 10y ago

Alice Peterson Stitch & Zip Needlepoint Purse/Cosmetic Case Kit - SZ615 Imari Abstract
- Price
- $29.38
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 10y ago
Newest
by launch date
Christmas Embroidery Kit 12PCS DIY Ornament Set for Beginners
- Price
- $17.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Howies Needlepoint Wallet Needlepoint Kits 14CT Printed Pattern Starter Kits Stamped Patterns Canvas Kits(Dragonfly Over Water Reeds 7x4.75 inch)
- Price
- $26.36
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 5mo ago

Howies Christmas Needlepoint Needlepoint Kits 18CT Printed Embroidery Pattern Starter Kits Stamped Patterns Canvas Kits(Christmas Ball-Letter B 4x4inch)
- Price
- $26.68
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1y ago

Howies Needlepoint Needlepoint Kits 18CT Printed Embroidery Pattern Starter Kits Stamped Patterns Canvas Kits(Pink Peppermint 4x4inch)
- Price
- $26.95
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

CRAFTILOO Needlepoint Kit for Kids Beginner Cross Stitch Sewing Kit with Pre Printed Canvas Easy Embroidery Arts and Crafts Starter Set for Girls and Boys Ages 6-12 (Cat)
- Price
- $17.88
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
10
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
26%
Top 20: 67%
Open market
2%
- Alice Peterson73%
- Howie's Needlepoint11%
- Generic6%
- CRAFTILOO3%
- Bahite2%
- Dimensions2%
- Open — no brand owns it (1 brand, 2%)
Demand
Needlepoint Ornament Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Needlepoint Ornament Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stitch and zip needlepoint kits25K/yr
- needlepoint ornament kit18K/yr
- christmas needlepoint kits18K/yr
- alice peterson2K/yr
Reviews and returns
What reviews say buyers love and hate about Needlepoint Ornament Kit
We read the reviews and the return reasons for every product selling here.
“I find glueing the back a tricky process”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Needlepoint Ornament Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









