needlepoint needles
Skip itPrices mostly outside the sweet spot ($3.72–$11.65) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Okay1,948.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad$6.11avg listing price — sweet spot $15–$100
Market size
Bad$59K$59K/yr · 65K searches
Growth
Bad-37.7%90-day search growth — must beat 0% to launch
Price range
Bad$3.72–$11.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, needlepoint needles is a $59K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 33/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
needlepoint needles market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 3.4%
- Avg brand age
- 44 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
65
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- JollMono27%
- TLKKUE23%
- DMC21%
- Colonial Needle11%
- FIVEIZERO11%
- JNENERY3%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 23 weeks — -37.7% search growth over the last 90 days.Top needlepoint needles search terms
- needlepoint needles38K/yr
- needlepoint needle6K/yr
- size 20 tapestry needles6K/yr
- needle point needles4K/yr
- size 20 needlepoint needles7K/yr
- needle point needle4K/yr
Top needlepoint needles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TLKKUE 12 Pcs/3 Sizes Large-Eye Blunt Needles Steel Yarn Needle with Needle Threader Tapestry Needle for Sewing Crochet Knitting Embroidery (Silver 2.08in/2.36in/2.76in)
TLKKUE$3.934.6★1,411 rev
Premium Large Eye Large Gauge Needles for Hand Sewing - Assorted Sizes Including Embroidery - 25/50 PCs with 2 Threaders
JollMono$7.284.6★4,716 rev
DMC 1767-20 Tapestry Hand Needles 6-Pack Size 20
DMC$5.654.8★146 rev
DMC 1767-18/22 Tapestry Hand Needles 6-Pack Size 18/22
DMC$5.624.7★63 rev
Tapestry Hand Needles-Size 20 6/Pkg
Colonial Needle$6.094.7★47 rev
Newest
by launch date
35 Pack Premium Large Eye Needles for Hand Sewing with 2 Needle Threaders Assorted Sizes Embroidery Needles for Hand Sewing Sewing Needles Large Eye Big Eye Needle
JollMono$5.484,716 rev
TLKKUE 12 Pcs/3 Sizes Large-Eye Blunt Needles Steel Yarn Needle with Needle Threader Tapestry Needle for Sewing Crochet Knitting Embroidery (Silver 2.08in/2.36in/2.76in)
TLKKUE$3.931,411 rev
TLKKUE 12 Pcs/3 Sizes Large-Eye Blunt Needles Steel Yarn Needle with Needle Threader Tapestry Needle for Sewing Crochet Knitting Embroidery (Gold 2.08in/2.36in/2.76in)
TLKKUE$3.721,411 rev
Jnenery 35Pcs Large Eye Sewing Needles 7 Sizes Stainless Steel Needles for Hand Sewing Leather Embroidery Repair Quilting- Easy Threading with Threader Thimble for Crafters Seniors Travelers
JNENERY$5.602,578 rev
FIVEIZERO 30-Count Steel Needles for Hand Sewing 6 Sizes Large Eye Embroidery and Hand Quilting Needles Kit with Threaders for Art & Craft Projects
FIVEIZERO$3.962,020 rev
Trending
90-day click momentumTLKKUE 12 Pcs/3 Sizes Large-Eye Blunt Needles Steel Yarn Needle with Needle Threader Tapestry Needle for Sewing Crochet Knitting Embroidery (Gold 2.08in/2.36in/2.76in)
TLKKUE$3.724.6★
Tapestry Hand Needles-Size 22 6/Pkg
Colonial Needle$7.554.8★
35 Pack Premium Large Eye Needles for Hand Sewing with 2 Needle Threaders Assorted Sizes Embroidery Needles for Hand Sewing Sewing Needles Large Eye Big Eye Needle
JollMono$5.484.6★
50 Pack Premium Large Eye Needles for Hand Sewing with Needle Threaders Assorted Sizes Embroidery Needles for Hand Sewing Sewing Needles Large Eye Big Eye Needle
JollMono$8.154.6★
Jnenery 35Pcs Large Eye Sewing Needles 7 Sizes Stainless Steel Needles for Hand Sewing Leather Embroidery Repair Quilting- Easy Threading with Threader Thimble for Crafters Seniors Travelers
JNENERY$5.604.6★
What buyers say about needlepoint needles
What buyers praise and complain about, mined from review topics.What buyers love
“They appear to be quality tools”
“As described”
“Good Price”
“Everything fits well”
“Easy to use”
“Perfect for tougher material to stitch”
“Sturdy, with a nice sleek case”
“Durable and sturdy”
“The storage box is also a great value”
“Perfect for my crochet projects”
What buyers complain about
“Most too small”
“Too thick”
“The quality was mid”
“Easily breaks”
“Not any easier than normal”
“the images are completely deceptive”
“very difficult to sew”
“I cant use them because they will leave a hole in my material”
“Not very sturdy”
“Theyre extremely cheap”
Top return reasons
Common questions
- Is needlepoint needles profitable to sell on Amazon United States?
- The niche generates $59K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the needlepoint needles niche?
- 8 brands and 65 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in needlepoint needles?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.6%.
- What does it cost to enter the needlepoint needles niche?
- Listings span $3.72–$11.65; the average listing price is $6.11 (sweet spot $15–$100). The average incumbent carries 1,948 reviews — the moat a new listing must climb.