Needlepoint Canvas

Shoppers searched for this 758K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $902K a year.

Searches, last 12 months

758K

Growth, 90 days vs prior 90

-51.5%

Conversion, latest week

5.4%

Market size, estimated

$902Ka year

Peak month

February7.3× the quietest month

Top search term

needlepoint canvas303K searches a year

Listings sell for $21.92 on average, from $9.80 to $46.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $21.92 that is $16K to $22K a year per listing.

Average price

$21.92inside the $15 to $100 sweet spot

Price range

$9.80–$46.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$16K–$22K

Returns

0.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #15 within Needlework. It carries 28 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

21.9%

Average rank

#15in Needlework

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

28per listing

Listings tracked

22

20 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

11Amazon's first-year sales bar

Average brand age

29 months