needlepoint
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$35.47avg listing price — sweet spot $15–$100
Review moat
Great118.51avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$8.93–$229.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 171K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, needlepoint is a $25K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
needlepoint market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $53K–$71K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 71%
- Out of stock
- 11.0%
- Avg brand age
- 31 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
64
Top-5 brand share
66%
Top 20: 92%
Top-5 click share
15%
Top 20: 38%
Open market
29%
- Brvsk32%
- Design Works Crafts11%
- Generic10%
- Howie's Needlepoint7%
- Dimensions6%
- XunYee5%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -31.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×
Top needlepoint search terms
- needlepoint pillow kit24K/yr
- needlepoint canvas painted12K/yr
- needlepoint canvas kit23K/yr
- brvsk needlepoint kits for adults14K/yr
- dimensions needlepoint kits17K/yr
- bargello needlepoint kits11K/yr
- needlepoint pillow kits8K/yr
- brvsk needlepoint kits11K/yr
- small needlepoint kits7K/yr
- needle point canvas kit13K/yr
Top needlepoint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Design Works Crafts Butterflies Galore Needlepoint Kit
Design Works Crafts$10.234.1★316 rev
Love Needlepoint Kit
Design Works Crafts$10.084.2★79 rev
Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set
Rivvlive$20.472.9★2 rev
Hand-Painted Canvas Cream Goose with Pink Bow on 18 Mesh Zweigart Whimsical Spring & Nursery Dcor Needlepoint Project
Generic$39.785.0★1 rev
XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper
XunYee$30.774.2★8 rev
Newest
by launch date
Chumia 3 Pcs Flower Needlepoint Canvas Starter Kit for Adult 13ct 8 x 8 Pre Floral Printed Canvas with Thread Needle Stitch Introduction Tape Scissor for Beginner DIY Crafts Gift Summer Home Decor
Chumia$27.702 rev
Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set
Rivvlive$20.472 rev
XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper
XunYee$30.778 rev
XunYee 15 Pcs Cherries 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Cherries Pattern Embroidery Cloth 7.8 Inch Needle Threader Pincushion Scissor Seam Ripper
XunYee$30.748 rev
Zplontya 58PCS Needlepoint Canvas Starter Kit Include 6pcs 18ct Needlepoint Blank Canvas Threads Markers Tapes Needles Scissor Threaders and Ripper for Needlepoint & Cross Stitch Projects
Zplontya$29.833 rev
Trending
90-day click momentumXunYee 15 Pcs Cherries 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Cherries Pattern Embroidery Cloth 7.8 Inch Needle Threader Pincushion Scissor Seam Ripper
XunYee$30.744.2★
Zplontya 58PCS Needlepoint Canvas Starter Kit Include 6pcs 18ct Needlepoint Blank Canvas Threads Markers Tapes Needles Scissor Threaders and Ripper for Needlepoint & Cross Stitch Projects
Zplontya$29.835.0★
XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper
XunYee$30.774.2★
Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set
Rivvlive$20.472.9★
Chumia 3 Pcs Flower Needlepoint Canvas Starter Kit for Adult 13ct 8 x 8 Pre Floral Printed Canvas with Thread Needle Stitch Introduction Tape Scissor for Beginner DIY Crafts Gift Summer Home Decor
Chumia$27.703.5★
What buyers say about needlepoint
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT PRODUCT”
“Ease of use”
“Hours of entertainment”
“Instructions were clear”
“Definitely worth the price”
“Colors are beautiful”
“the design is so nice”
“Good gift”
“As shown”
“The material is nice and thick, I will give it that,”
What buyers complain about
“Needs better instructions”
“Quality control is terrible”
“Missing one color of brown”
“Flimsy materials beware”
“comes apart as you stitch”
“Not what it looks like”
“It was smaller than I expected”
“Its too thick”
“was difficult to deal with”
“a Bit Pricey”
Top return reasons
Common questions
- Is needlepoint profitable to sell on Amazon United States?
- The niche generates $25K/yr across 150 tracked products. 3 of 30 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the needlepoint niche?
- 38 brands and 64 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in needlepoint?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Color. The return rate is 1.6%.
- When does demand for needlepoint peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the needlepoint niche?
- Listings span $8.93–$229.91; the average listing price is $35.47 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.