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Needlepoint

Fail

Buyers convert on only 0.4% of searches, so Needlepoint is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$25K/yr171K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
15%top-5 click share · 38 brands · 64 sellers

Flapen Score

Needlepoint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Needlepoint is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Needlepoint market on Amazon at a glance

Shoppers on Amazon United States searched for Needlepoint 171K times last year and spent an estimated $25K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
0.4%
Market size, estimated
$25Ka year
Peak month
January7.7× the quietest month
Top search term
needlepoint pillow kit24K searches a year

02 · Price

A sale here is worth $35.47.

Listings sell for $35.47 on average, from $8.93 to $229.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.47 that is $0 to $4K a year per listing.

Average price
$35.47inside the $15 to $100 sweet spot
Price range
$8.93–$229.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #254 within Needlework. It carries 119 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
87%
Out of stock, average day
11.0%
Average rank
#254in Needlework
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
119per listing
Listings tracked
150

04 · Newcomers

3 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Needlepoint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

64

Top-5 brand share

66%

Top 20: 92%

Top-5 click share

15%

Top 20: 38%

Open market

29%

  • Brand 132%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Needlepoint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Needlepoint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • needlepoint pillow kit24K/yr
  • needlepoint canvas painted12K/yr
  • needlepoint canvas kit23K/yr
  • brvsk needlepoint kits for adults14K/yr
  • dimensions needlepoint kits17K/yr
  • bargello needlepoint kits11K/yr
  • needlepoint pillow kits8K/yr
  • brvsk needlepoint kits11K/yr
  • small needlepoint kits7K/yr
  • needle point canvas kit13K/yr

Reviews and returns

What reviews say buyers love and hate about Needlepoint

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.6%of orders come back
“Needs better instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Needlepoint questions

Answered from the same tracked data.