Needlepoint
FailBuyers convert on only 0.4% of searches, so Needlepoint is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $25K/yr171K searches / yr
- 90-day growth
- -31.2%search demand this quarter
- Competition
- 15%top-5 click share · 38 brands · 64 sellers
Flapen Score
Needlepoint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Needlepoint is stronger. Inside it, weaker.
Market
The Needlepoint market on Amazon at a glance
Shoppers on Amazon United States searched for Needlepoint 171K times last year and spent an estimated $25K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -31.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $25Ka year
- Peak month
- January7.7× the quietest month
- Top search term
- needlepoint pillow kit24K searches a year
02 · Price
A sale here is worth $35.47.
Listings sell for $35.47 on average, from $8.93 to $229.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.47 that is $0 to $4K a year per listing.
- Average price
- $35.47inside the $15 to $100 sweet spot
- Price range
- $8.93–$229.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #254 within Needlework. It carries 119 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 87%
- Out of stock, average day
- 11.0%
- Average rank
- #254in Needlework
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 119per listing
- Listings tracked
- 150
04 · Newcomers
3 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Needlepoint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Design Works Crafts Butterflies Galore Needlepoint Kit
- Price
- $10.23
- Rating
- 4.1/5
- Reviews
- 316
- Age
- 14y ago

Love Needlepoint Kit
- Price
- $10.08
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 14y ago

Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set
- Price
- $20.47
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 2mo ago

Hand-Painted Canvas Cream Goose with Pink Bow on 18 Mesh Zweigart Whimsical Spring & Nursery Dcor Needlepoint Project
- Price
- $39.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper
- Price
- $30.77
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 3mo ago
Trending
estimated 90-day click momentum
XunYee 15 Pcs Cherries 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Cherries Pattern Embroidery Cloth 7.8 Inch Needle Threader Pincushion Scissor Seam Ripper
- Price
- $30.74
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 3mo ago

Zplontya 58PCS Needlepoint Canvas Starter Kit Include 6pcs 18ct Needlepoint Blank Canvas Threads Markers Tapes Needles Scissor Threaders and Ripper for Needlepoint & Cross Stitch Projects
- Price
- $29.83
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper
- Price
- $30.77
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 3mo ago

Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set
- Price
- $20.47
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 2mo ago

Chumia 3 Pcs Flower Needlepoint Canvas Starter Kit for Adult 13ct 8 x 8 Pre Floral Printed Canvas with Thread Needle Stitch Introduction Tape Scissor for Beginner DIY Crafts Gift Summer Home Decor
- Price
- $27.70
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1mo ago
Newest
by launch date
Chumia 3 Pcs Flower Needlepoint Canvas Starter Kit for Adult 13ct 8 x 8 Pre Floral Printed Canvas with Thread Needle Stitch Introduction Tape Scissor for Beginner DIY Crafts Gift Summer Home Decor
- Price
- $27.70
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1mo ago

Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set
- Price
- $20.47
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 2mo ago

XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper
- Price
- $30.77
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 3mo ago

XunYee 15 Pcs Cherries 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Cherries Pattern Embroidery Cloth 7.8 Inch Needle Threader Pincushion Scissor Seam Ripper
- Price
- $30.74
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 3mo ago

Zplontya 58PCS Needlepoint Canvas Starter Kit Include 6pcs 18ct Needlepoint Blank Canvas Threads Markers Tapes Needles Scissor Threaders and Ripper for Needlepoint & Cross Stitch Projects
- Price
- $29.83
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.
Brands
38 rising
Sellers
64
Est. top-5 brand share
66%
Top 20: 92%
Est. top-5 click share
15%
Top 20: 38%
Open market
29%
- Brvsk32%
- Design Works Crafts11%
- Generic10%
- Howie's Needlepoint7%
- Dimensions6%
- XunYee5%
Demand
Needlepoint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Needlepoint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- needlepoint pillow kit24K/yr
- needlepoint canvas painted12K/yr
- needlepoint canvas kit23K/yr
- brvsk needlepoint kits for adults14K/yr
- dimensions needlepoint kits17K/yr
- bargello needlepoint kits11K/yr
- needlepoint pillow kits8K/yr
- brvsk needlepoint kits11K/yr
- small needlepoint kits7K/yr
- needle point canvas kit13K/yr
Reviews and returns
What reviews say buyers love and hate about Needlepoint
We read the reviews and the return reasons for every product selling here.
“Needs better instructions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Needlepoint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









