Needle Felting Pad
FailDemand is soft, at -27.8% this quarter, so Needle Felting Pad is a Fail.
- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $77K/yr77K searches / yr
- 90-day growth
- -27.8%search demand this quarter
- Competition
- 55%top-5 click share · 19 brands · 36 sellers
Flapen Score
Needle Felting Pad against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Needle Felting Pad is stronger. Inside it, weaker.
Market
The Needle Felting Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Needle Felting Pad 77K times last year and spent an estimated $77K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -27.8%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $77Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- needle felting pad27K searches a year
02 · Price
A sale here is worth $14.32.
Listings sell for $14.32 on average, from $5.48 to $27.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.32 that is $1K to $4K a year per listing.
- Average price
- $14.32under the $15 to $100 sweet spot
- Price range
- $5.48–$27.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #22 within Needlework. It carries 624 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #22in Needlework
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 624per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Needle Felting Pad products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Needle Felting Pad Grey Sponge Pad 810 in Needle Felting Mat for Any Wool Felting Supplies
- Price
- $8.84
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 1y ago

Mayboos Needle Felting Pad Grey Sponge Needle Felting Pad 4.52x3.34 Natural Wool Needled Felting Mat for Any Wool Felting Making
- Price
- $6.92
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 2y ago

Woolbuddy Needle Felting 100% Woolen Mat (Light green)
- Price
- $15.70
- Rating
- 4.7/5
- Reviews
- 1,549
- Age
- 10y ago

Woolbuddy Wool Felting Pad 10 x 10 x 1.5 Inch (Pink) Durable Needle Felting Mat Needle Felting Foam Pads Alternative for 3D Wet & Dry Felting Crafts
- Price
- $20.81
- Rating
- 4.8/5
- Reviews
- 1,774
- Age
- 7y ago

FCENDS Needle Felting Mat 100% Natural Wool Needled Felting Pad 6x6x1 inch Eco-Friendly Felting Block Thick and Firm (6x6)
- Price
- $11.58
- Rating
- 4.7/5
- Reviews
- 375
- Age
- 4y ago
Trending
estimated 90-day click momentum
Needle Felting Pad Natural Wool Needled Felting Pad 6.14.1 in Grey Sponge Pads Thick and Firm for Any Wool Supplies Beginners Crochet Knitting Projects Kit Tool
- Price
- $6.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

666 Inches Grey Sponge Felting Mat Needle Felting Pad Wool Felts Thick Firm Base Needle Crafting Pressing Mat for Wool Ironing Pad Makeing Precision Projects
- Price
- $6.07
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

Woolbuddy Needle Felting Pad - Durable Wool Mat for Craft Projects Foam Alternative 6x6x1.5 (White)
- Price
- $16.09
- Rating
- 4.7/5
- Reviews
- 1,549
- Age
- 10y ago

Needle Felting Pad Grey Sponge Pad 810 in Needle Felting Mat for Any Wool Felting Supplies
- Price
- $8.84
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 1y ago

IMZAY Needles Felting Tools 8x10 Felting Pad Large Needle Felting Mat 90 Pcs Felting Needles Felting Supplies with Wood Handles & Wool Needles for DIY Crafts
- Price
- $27.55
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 2y ago
Newest
by launch date
Needle Felting Pad Natural Wool Needled Felting Pad 6.14.1 in Grey Sponge Pads Thick and Firm for Any Wool Supplies Beginners Crochet Knitting Projects Kit Tool
- Price
- $6.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

666 Inches Grey Sponge Felting Mat Needle Felting Pad Wool Felts Thick Firm Base Needle Crafting Pressing Mat for Wool Ironing Pad Makeing Precision Projects
- Price
- $6.07
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

Amylove 2 Pcs Needle Felting Pad Needled Felting Mat Wool Supplies Thick Firm Base Woolen Block for Beginners Crochet Knitting Projects Kit Tool Gray (4.53 x 3.35 Inch)
- Price
- $12.76
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 9mo ago

Needle Felting Pad Grey Sponge Pad 810 in Needle Felting Mat for Any Wool Felting Supplies
- Price
- $8.84
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 1y ago

Nicunom 3 Pack Needle Felting Mat Natural Wool Needle Felting Pad 6x6x1 inch Felting Block for DIY Craft Felting Wool Projects Thick and Firm
- Price
- $16.26
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
36
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 88%
Open market
22%
- Woolbuddy26%
- Aeaocvo21%
- Mayboos18%
- WONVOC5%
- FCENDS5%
- ZOMONETI3%
Demand
Needle Felting Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Needle Felting Pad search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- needle felting pad27K/yr
- felting pad23K/yr
- felting mat11K/yr
- needle felting mat9K/yr
- wool felting pad3K/yr
- felting foam3K/yr
Reviews and returns
What reviews say buyers love and hate about Needle Felting Pad
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Needle Felting Pad questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









