Needle Felting Kit
MaybeAn estimated 1.2% of orders come back. But demand is soft, at -26.0% this quarter, so Needle Felting Kit is a Maybe.
- Flapen Score
- 53 / 100Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 4653
- Market size
- $497K/yr1.1M searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 23 sellers
Flapen Score
Needle Felting Kit against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Needle Felting Kit is stronger. Inside it, weaker.
Market
The Needle Felting Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Needle Felting Kit 1.1M times last year and spent an estimated $497K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $497K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $497Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- needle felting kit335K searches a year
02 · Price
A sale here is worth $19.08.
Listings sell for $19.08 on average, from $7.11 to $31.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $19.08 that is $14K to $19K a year per listing.
- Average price
- $19.08inside the $15 to $100 sweet spot
- Price range
- $7.11–$31.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Needlework. It carries 958 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Needlework
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 958per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Needle Felting Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mayboos Needle Felting Starter Kit Wool Roving 40 Colors Set Wool Felt Tools with Instruction Included for Felted Animal Needle Felting Supplies
- Price
- $26.33
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 7y ago

Mayboos Needle Felting Kit Wool Roving 20 Colors Set Wool Felting Kit Felt Molds with Portable Storage Box for DIY Craft Home Decoration (Green Bag)
- Price
- $19.27
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 3y ago

ZXIIXZ Needle Felting Kit 24 Colors Felting Wool Kit with Felt Bag Felting Needles Pad Felting Wool Bulk for DIY Needle Felting Beginner with Step by Step Instructions
- Price
- $21.18
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 2y ago

Catopia Needle Felting Kit Wool Roving 20 Colors Set Tools for Felted Animal Needle Felting Supplies Needle Wool Felting Tools Kit
- Price
- $16.51
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 1y ago

Mayboos Needle Felting Kit 12 Pieces Doll Making Wool Needle Felting Starter Kit with Instruction Felting Foam Mat and DIY Needle Felting Supply for DIY Craft Animal Home Decoration
- Price
- $21.12
- Rating
- 4.6/5
- Reviews
- 866
- Age
- 4y ago
Trending
estimated 90-day click momentum
IcosaMro Needle Felting Kit 48 Color Wool Roving with Felting Needles 100 Pcs Wool Felt Supplies Tools Felt Working Pad
- Price
- $27.16
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Mayboos Needle Felting Kit Wool Roving 20 Colors Set Wool Felting Tool Starter Kit Felt Molds with Portable Storage Box for DIY Craft Home Decoration
- Price
- $19.31
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 3y ago

ZXIIXZ Needle Felting Kit 24 Colors Felting Wool Kit with Felt Bag Felting Needles Pad Felting Wool Bulk for DIY Needle Felting Beginner with Step by Step Instructions
- Price
- $21.18
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 2y ago

Woolbuddy Needle Felting Starter Kit Make 6 Cute Characters(Yeti Giraffe Panda Ladybug Whale Gator) Complete Kit for Beginners & Adults with Wool Roving Felting Needles Pad & Instruction Guide
- Price
- $31.45
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 3y ago

JNENERY Needle Felting Kit 42 Colors Wool Roving Starter Kit Needle Felting Starter Kits Needle Felting Wool with Felt Tools Instructions Green Storage Bag for Felted Animal
- Price
- $26.02
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 5y ago
Newest
by launch date
IcosaMro Needle Felting Kit 48 Color Wool Roving with Felting Needles 100 Pcs Wool Felt Supplies Tools Felt Working Pad
- Price
- $27.16
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

WONVOC 100 Colors Needle Felting Wool Wool Roving 3g per Color 10.5 oz Total Premium Felting Wool for DIY Craft Fiber Art and Hand Spinning Needle Felting Supplies Felting Kit
- Price
- $21.66
- Rating
- 4.8/5
- Reviews
- 124
- Age
- 1y ago

MOREJMTT Needle Felting Kit 6 PCS Animal Needle Felting Beginner Kits Wool Felt Needle Felting Tools Foam Pad Craft Party Supplies for Beginners Adult(6pack Axolotl)
- Price
- $18.90
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 1y ago

yesJRL Needle Felting Kits Beginners Natural Landscape DIY Wool Needle Felting Starter Kit Floral Needle Felt Set with Foam Pad Felt Cloth and Instructions Used for Home Decoration (Blue)
- Price
- $16.34
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago

Catopia Needle Felting Kit Wool Roving 20 Colors Set Tools for Felted Animal Needle Felting Supplies Needle Wool Felting Tools Kit
- Price
- $16.51
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
23
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 80%
Open market
26%
- Mayboos36%
- ZXIIXZ10%
- IMZAY8%
- Catopia7%
- SOCNITC7%
- Yizzvb6%
Demand
Needle Felting Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Needle Felting Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- needle felting kit335K/yr
- felting kit207K/yr
- needle felting136K/yr
- felting59K/yr
- needle felting kits32K/yr
- needle felting supplies44K/yr
- felting kits for beginners adult50K/yr
- needle felting kit beginner30K/yr
- felt kit29K/yr
- wool felting kit31K/yr
Reviews and returns
What reviews say buyers love and hate about Needle Felting Kit
We read the reviews and the return reasons for every product selling here.
“The instructions are not great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Needle Felting Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









