needle felting kit
Worth a lookShows low returns (1.2%), but soft demand (-26.0% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Price range
Good$7.11–$31.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good957.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$497K$497K/yr · 1.1M searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, needle felting kit is a $497K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
needle felting kit market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $572K–$763K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
23
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
45%
Top 20: 80%
Open market
26%
- Mayboos36%
- ZXIIXZ10%
- IMZAY8%
- Catopia7%
- SOCNITC7%
- Yizzvb6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
Top needle felting kit search terms
- needle felting kit335K/yr
- felting kit207K/yr
- needle felting136K/yr
- felting59K/yr
- needle felting kits32K/yr
- needle felting supplies44K/yr
- felting kits for beginners adult50K/yr
- needle felting kit beginner30K/yr
- felt kit29K/yr
- wool felting kit31K/yr
Top needle felting kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mayboos Needle Felting Starter Kit Wool Roving 40 Colors Set Wool Felt Tools with Instruction Included for Felted Animal Needle Felting Supplies
Mayboos$26.334.6★6,277 rev
Mayboos Needle Felting Kit Wool Roving 20 Colors Set Wool Felting Kit Felt Molds with Portable Storage Box for DIY Craft Home Decoration (Green Bag)
Mayboos$19.274.6★6,277 rev
ZXIIXZ Needle Felting Kit 24 Colors Felting Wool Kit with Felt Bag Felting Needles Pad Felting Wool Bulk for DIY Needle Felting Beginner with Step by Step Instructions
ZXIIXZ$21.184.6★105 rev
Catopia Needle Felting Kit Wool Roving 20 Colors Set Tools for Felted Animal Needle Felting Supplies Needle Wool Felting Tools Kit
Catopia$16.514.7★113 rev
Mayboos Needle Felting Kit 12 Pieces Doll Making Wool Needle Felting Starter Kit with Instruction Felting Foam Mat and DIY Needle Felting Supply for DIY Craft Animal Home Decoration
Mayboos$21.124.6★866 rev
Newest
by launch date
IcosaMro Needle Felting Kit 48 Color Wool Roving with Felting Needles 100 Pcs Wool Felt Supplies Tools Felt Working Pad
IcosaMro$27.163 rev
WONVOC 100 Colors Needle Felting Wool Wool Roving 3g per Color 10.5 oz Total Premium Felting Wool for DIY Craft Fiber Art and Hand Spinning Needle Felting Supplies Felting Kit
WONVOC$21.66124 rev
MOREJMTT Needle Felting Kit 6 PCS Animal Needle Felting Beginner Kits Wool Felt Needle Felting Tools Foam Pad Craft Party Supplies for Beginners Adult(6pack Axolotl)
MOREJMTT$18.9098 rev
yesJRL Needle Felting Kits Beginners Natural Landscape DIY Wool Needle Felting Starter Kit Floral Needle Felt Set with Foam Pad Felt Cloth and Instructions Used for Home Decoration (Blue)
yesJRL$16.3454 rev
Catopia Needle Felting Kit Wool Roving 20 Colors Set Tools for Felted Animal Needle Felting Supplies Needle Wool Felting Tools Kit
Catopia$16.51113 rev
Trending
90-day click momentumIcosaMro Needle Felting Kit 48 Color Wool Roving with Felting Needles 100 Pcs Wool Felt Supplies Tools Felt Working Pad
IcosaMro$27.164.6★
Mayboos Needle Felting Kit Wool Roving 20 Colors Set Wool Felting Tool Starter Kit Felt Molds with Portable Storage Box for DIY Craft Home Decoration
Mayboos$19.314.6★
ZXIIXZ Needle Felting Kit 24 Colors Felting Wool Kit with Felt Bag Felting Needles Pad Felting Wool Bulk for DIY Needle Felting Beginner with Step by Step Instructions
ZXIIXZ$21.184.6★
Woolbuddy Needle Felting Starter Kit Make 6 Cute Characters(Yeti Giraffe Panda Ladybug Whale Gator) Complete Kit for Beginners & Adults with Wool Roving Felting Needles Pad & Instruction Guide
Woolbuddy$31.454.6★
JNENERY Needle Felting Kit 42 Colors Wool Roving Starter Kit Needle Felting Starter Kits Needle Felting Wool with Felt Tools Instructions Green Storage Bag for Felted Animal
JNENERY$26.024.4★
What buyers say about needle felting kit
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The colors are beautiful”
“Good value”
“This was a fun family activity”
“Easy to use”
“It is exactly as advertised”
“Great gift”
“Good instructions”
“the handles are smooth”
“they fit well”
What buyers complain about
“The instructions are not great”
“do not fit”
“Easily broken”
“instead it came in a dark blue color”
“Low Quality Roving”
“they were just very brittle”
“I can't get the quality that I'd normally get with pure wool”
“is a lot harder”
“Picture is deceiving”
“Not the easiest to work with because so small”
Top return reasons
Common questions
- Is needle felting kit profitable to sell on Amazon United States?
- The niche generates $497K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the needle felting kit niche?
- 21 brands and 23 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in needle felting kit?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Durability. The return rate is 1.2%.
- When does demand for needle felting kit peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the needle felting kit niche?
- Listings span $7.11–$31.45; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.