necklace string
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,225.67avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.97–$28.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Avg price
Okay$11.87avg listing price — sweet spot $15–$100
Market size
Okay$164K$164K/yr · 547K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, necklace string is a $164K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
necklace string market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $178K–$237K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #1,697
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
33
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
39%
Top 20: 72%
Open market
46%
- Embolden Jewelry16%
- ChainsHouse11%
- SKQIR8%
- IOYYIO7%
- Bgfhna6%
- FaithHeart6%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +25.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.8×
Top necklace string search terms
- cord necklace77K/yr
- necklace cord87K/yr
- rope necklace63K/yr
- necklace string67K/yr
- black cord necklace44K/yr
- black necklace cord38K/yr
- necklace cords for pendants28K/yr
- black rope necklace25K/yr
- string necklace17K/yr
- necklace rope20K/yr
Top necklace string products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black Silk Satin Cord | 18 Inch | Hypoallergnic Rope Necklace | Jewelry Gift for Any Age
Embolden Jewelry$11.384.4★1,253 rev
ChainsHouse Braided Leather Necklace Cord for Pendants with Clasp 16 inch
ChainsHouse$14.814.4★1,298 rev
SKQIR 3mm Black Waterproof Braided Leather Cord Necklace with Durable Stainless Steel Snap Clasp Men Women Woven Wax String Rope Chain for DIY Pendant Length 22
SKQIR$9.434.3★51 rev
Tondiamo 12 Pcs Rope Necklace for Men Vintage Necklace Cord Rope Adjustable Double Knotted Handmade Craft Men Choker with Metal Ring for Hanging Pendants 14-26 Inches(Black Thick 2 mm)
Tondiamo$10.014.5★193 rev
Bgfhna Black Leather Necklace Cord with Clasp Braided Wax Rope Chain for Men Women with Stainless Steel Clasp 2mm Leather Cord Necklace for Pendant
Bgfhna$5.984.0★102 rev
Newest
by launch date
FaithHeart Braided Leather Necklace Cord with Stainless Steel Lobster Clasp
FaithHeart$14.605 rev
Bgfhna Black Leather Necklace Cord with Clasp Braided Wax Rope Chain for Men Women with Stainless Steel Clasp 2mm Leather Cord Necklace for Pendant
Bgfhna$5.98102 rev
Bgfhna Black Leather Necklace Cord with Clasp Braided Wax Rope Chain for Men Women with Stainless Steel Clasp 2mm Leather Cord Necklace for Pendant
Bgfhna$5.95102 rev
Tewiky Layered Necklaces for Women 14k Gold Plated Chain Necklace Set
Tewiky$14.09160 rev
SKQIR 3mm Black Waterproof Braided Leather Cord Necklace with Durable Stainless Steel Snap Clasp Men Women Woven Wax String Rope Chain for DIY Pendant Length 22
SKQIR$9.4351 rev
Trending
90-day click momentumFaithHeart Braided Leather Necklace Cord with Stainless Steel Lobster Clasp
FaithHeart$14.605.0★
IOYYIO Trendy Comfortable Braided Leather Chain Cord Necklace for Men/Women Waterproof Brown/Black Rope Chain for Pendant with Stainless Steel Clasp (Gift Box)
IOYYIO$14.634.6★
Tewiky Layered Necklaces for Women 14k Gold Plated Chain Necklace Set
Tewiky$14.094.5★
ChainsHouse Braided Leather Necklace Cord for Pendants with Clasp 20 inch
ChainsHouse$17.604.5★
Bgfhna Black Leather Necklace Cord with Clasp Braided Wax Rope Chain for Men Women with Stainless Steel Clasp 2mm Leather Cord Necklace for Pendant
Bgfhna$5.984.0★
What buyers say about necklace string
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good value”
“As advertised”
“Beautiful Colors”
“Easy fit”
“Strong enough to use with heavy crystals”
“Quick and easy”
“Pretty durable”
“The leather felt strong and durable, not flimsy at all”
“Love this chain”
What buyers complain about
“Much thinner than expected”
“False advertising”
“Broke very quick”
“Cheap”
“Overpriced”
“was a little short”
“These are not stretchy”
“Cheap material”
“I wish they had more grays”
“Item was too small for my neck”
Top return reasons
Common questions
- Is necklace string profitable to sell on Amazon United States?
- The niche generates $164K/yr across 48 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the necklace string niche?
- 29 brands and 33 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in necklace string?
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Durability. The return rate is 1.7%.
- When does demand for necklace string peak?
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the necklace string niche?
- Listings span $3.97–$28.64; the average listing price is $11.87 (sweet spot $15–$100). The average incumbent carries 1,226 reviews — the moat a new listing must climb.