Navy Velvet Ribbon
FailShoppers spend an estimated $26K a year here, so Navy Velvet Ribbon is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $26K/yr49K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 36%top-5 click share · 21 brands · 23 sellers
Flapen Score
Navy Velvet Ribbon against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Navy Velvet Ribbon is stronger. Inside it, weaker.
Market
The Navy Velvet Ribbon market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Velvet Ribbon 49K times last year and spent an estimated $26K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $26Ka year
- Peak month
- November25.8× the quietest month
- Top search term
- navy blue velvet ribbon20K searches a year
02 · Price
A sale here is worth $10.01.
Listings sell for $10.01 on average, from $4.49 to $18.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $10.01 that is $0 to $1K a year per listing.
- Average price
- $10.01under the $15 to $100 sweet spot
- Price range
- $4.49–$18.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 7.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #1,182 within Trim & Embellishments. It carries 864 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 13.2%
- Average rank
- #1,182in Trim & Embellishments
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 864per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Navy Velvet Ribbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
23
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
36%
Top 20: 82%
Open market
40%
- Brand 116%
- Brand 214%
- Brand 313%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Navy Velvet Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 25.8×
Search terms
Top Navy Velvet Ribbon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- navy blue velvet ribbon20K/yr
- navy velvet ribbon24K/yr
- dark blue velvet ribbon5K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Velvet Ribbon
We read the reviews and the return reasons for every product selling here.
“Looks black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Velvet Ribbon questions
Answered from the same tracked data.









