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Navy Velvet Ribbon

Fail

Shoppers spend an estimated $26K a year here, so Navy Velvet Ribbon is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$26K/yr49K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
36%top-5 click share · 21 brands · 23 sellers

Flapen Score

Navy Velvet Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Navy Velvet Ribbon is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Velvet Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Velvet Ribbon 49K times last year and spent an estimated $26K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
5.3%
Market size, estimated
$26Ka year
Peak month
November25.8× the quietest month
Top search term
navy blue velvet ribbon20K searches a year

02 · Price

A sale here is worth $10.01.

Listings sell for $10.01 on average, from $4.49 to $18.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $10.01 that is $0 to $1K a year per listing.

Average price
$10.01under the $15 to $100 sweet spot
Price range
$4.49–$18.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #1,182 within Trim & Embellishments. It carries 864 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#1,182in Trim & Embellishments
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
864per listing
Listings tracked
34

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Navy Velvet Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

23

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

36%

Top 20: 82%

Open market

40%

  • Brand 116%
  • Brand 214%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Navy Velvet Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 25.8×

Search terms

Top Navy Velvet Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue velvet ribbon20K/yr
  • navy velvet ribbon24K/yr
  • dark blue velvet ribbon5K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Velvet Ribbon

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Color”
50%of negative reviews mention “Color”
7.5%of orders come back
“Looks black”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Navy Velvet Ribbon questions

Answered from the same tracked data.