navy velvet ribbon
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good863.94avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Price range
Bad$4.49–$18.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Returns
Bad7.5%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, navy velvet ribbon is a $26K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
navy velvet ribbon market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $40K–$50K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #1,182
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 13.2%
- Avg brand age
- 32 months
- Avg seller age
- 250 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
23
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
36%
Top 20: 82%
Open market
40%
- Tsorode16%
- Tianying14%
- Qingxii Decorr13%
- Keypan6%
- VATIN5%
- Kryvus5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -17.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 25.8×
Top navy velvet ribbon search terms
- navy blue velvet ribbon20K/yr
- navy velvet ribbon24K/yr
- dark blue velvet ribbon5K/yr
Top navy velvet ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Qingxii Decorr Wedding Christmas Valentins Day Gift Box DIY Craft Dcor Velvet Ribbon(Navy 1x2Yards)
Qingxii Decorr$6.124.6★684 rev
Tsorode 10 Yards Blue Velvet Ribbon 5/8 Inch for Christmas Tree Navy Velvet Christmas Ribbon for Gift Wrapping Crafts Bow Wreath Holiday Decorations (Navy)
Tsorode$8.034.8★847 rev
10 Yards Velvet Ribbon Spool (Navy 1)
Tianying$9.864.7★4,961 rev
Tsorode 10 Yards Blue Velvet Ribbon 1 Inch for Christmas Tree Navy Velvet Christmas Ribbon for Gift Wrapping Crafts Bow Wreath Holiday Decorations (Navy)
Tsorode$11.324.8★847 rev
10 Yards Velvet Ribbon Spool (Navy 5/8)
Tianying$7.854.7★4,961 rev
Newest
by launch date
Velvet Ribbon for Gift Wrapping Christmas Decoration (045 (Navy Blue) 5/8 (15mm) x 5 Yards)
GXFCYA$4.495 rev
Tsorode 10 Yards Blue Velvet Ribbon 5/8 Inch for Christmas Tree Navy Velvet Christmas Ribbon for Gift Wrapping Crafts Bow Wreath Holiday Decorations (Navy)
Tsorode$8.03847 rev
Tsorode 10 Yards Blue Velvet Ribbon 1 Inch for Christmas Tree Navy Velvet Christmas Ribbon for Gift Wrapping Crafts Bow Wreath Holiday Decorations (Navy)
Tsorode$11.32847 rev
Tsorode 25 Yards Blue Velvet Ribbon 3/8 Inch for Christmas Tree Velvet Christmas Ribbon for Gift Wrapping Crafts Bow Wreath Holiday Decorations (Navy)
Tsorode$7.44847 rev
Meseey 2.5Inch Navy Velvet Wired Ribbon 10 Yards Dark Blue Wired Velvet Ribbon with Wire Edge Premium Navy Blue Velvet Ribbon for Christmas Tree Gift Wrapping Wreath Bow Making Holiday Craft Decor
Meseey$11.494 rev
Trending
90-day click momentumVelvet Ribbon for Gift Wrapping Christmas Decoration (045 (Navy Blue) 5/8 (15mm) x 5 Yards)
GXFCYA$4.495.0★
Meseey 2.5Inch Navy Velvet Wired Ribbon 10 Yards Dark Blue Wired Velvet Ribbon with Wire Edge Premium Navy Blue Velvet Ribbon for Christmas Tree Gift Wrapping Wreath Bow Making Holiday Craft Decor
Meseey$11.494.2★
VATIN Valentines Day Navy Blue Velvet Ribbon 3/8 Blue Premium Plush Velvet Woven Edge Ribbon for Christmas Tree Gift Wrapping Flower Bouquet Wreath Decorations Bow Making- 25 Yards
VATIN$5.744.8★
Tsorode 25 Yards Blue Velvet Ribbon 3/8 Inch for Christmas Tree Velvet Christmas Ribbon for Gift Wrapping Crafts Bow Wreath Holiday Decorations (Navy)
Tsorode$7.444.8★
Meseey 4 Inch Wide Navy Velvet Wired Ribbon 20 Yards Velvet Ribbon with Wire Edge for Christmas Tree Wreaths Gift Wrapping Bows Crafts and Holiday Decorations
Meseey$16.934.5★
What buyers say about navy velvet ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Color beautiful”
“Exactly what I was hoping for”
“Great quality, good texture/feel, the color is very accurate”
“Light in weight”
“Works perfectly for what I need it for”
“The fabric is pliable and soft”
“good price,”
“good texture/feel”
What buyers complain about
“Looks black”
“Granted I didn't read the product description very carefully”
“Not worth the cost”
Top return reasons
Common questions
- Is navy velvet ribbon profitable to sell on Amazon United States?
- The niche generates $26K/yr across 34 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the navy velvet ribbon niche?
- 21 brands and 23 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in navy velvet ribbon?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Value For Money. The return rate is 7.5% — above our launch gate.
- When does demand for navy velvet ribbon peak?
- Demand peaks in Nov–Dec; the busiest month runs 25.8× the quietest.
- What does it cost to enter the navy velvet ribbon niche?
- Listings span $4.49–$18.02; the average listing price is $10.01 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.