Navy Tissue Paper
FailThe top 5 products take 83% of clicks, so Navy Tissue Paper is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $94K/yr56K searches / yr
- 90-day growth
- +38.1%search demand this quarter
- Competition
- 83%top-5 click share · 10 brands · 13 sellers
Flapen Score
Navy Tissue Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Navy Tissue Paper is stronger. Inside it, weaker.
Market
The Navy Tissue Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Tissue Paper 56K times last year and spent an estimated $94K. The top 5 brands take 88% of clicks. Demand peaks in May. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 19.6% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- +38.1%
- Conversion, latest week
- 19.6%
- Market size, estimated
- $94Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- navy blue tissue paper21K searches a year
02 · Price
A sale here is worth $8.58.
Listings sell for $8.58 on average, from $4.54 to $30.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $8.58 that is $9K to $11K a year per listing.
- Average price
- $8.58under the $15 to $100 sweet spot
- Price range
- $4.54–$30.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $9K–$11K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Paper & Paper Crafts. It carries 987 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Paper & Paper Crafts
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 987per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Navy Tissue Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
13
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
9%
- Brand 146%
- Brand 228%
- Brand 35%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (4 brands, 9%)
Demand
Navy Tissue Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.1×
Search terms
Top Navy Tissue Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- navy blue tissue paper21K/yr
- navy tissue paper20K/yr
- dark blue tissue paper8K/yr
- navy blue tissue paper for gift bags3K/yr
- navy tissue paper for gift bags2K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Tissue Paper
We read the reviews and the return reasons for every product selling here.
“The color is lackluster”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Tissue Paper questions
Answered from the same tracked data.









