navy tissue paper
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good987.33avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Price range
Good$4.54–$30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$94K$94K/yr · 56K searches
Avg price
Bad$8.58avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, navy tissue paper is a $94K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
navy tissue paper market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $107K–$129K
- units × avg price
- Conversion rate
- 19.6%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 217 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
13
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
9%
- woric46%
- CHRORINE28%
- BOUBONI5%
- Laidans5%
- Luckonway3%
- Morcheiong3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.1×
Top navy tissue paper search terms
- navy blue tissue paper21K/yr
- navy tissue paper20K/yr
- dark blue tissue paper8K/yr
- navy blue tissue paper for gift bags3K/yr
- navy tissue paper for gift bags2K/yr
Top navy tissue paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
woric 160 Sheets Blue Tissue Paper for Gift Bags 20 X 14 Inches Navy Wrapping Tissue Paper Bulk for DIY Crafts Gift Packaging Weddings Birthday Party Decorations
woric$8.284.7★1,074 rev
CHRORINE 60 Sheets Navy Blue Tissue Paper Art Gift Wrapping Tissue Paper Bulk for DIY Crafts Decor Birthday Holiday Boys Party 20 x 14.5 inches
CHRORINE$5.624.8★3,638 rev
woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations
woric$6.874.6★97 rev
BOUBONI 100 Sheets Navy Blue Tissue Paper Bulk 20 x 14.5 inches Gift Wrapping Paper for Flower Artworks Crafts Holiday Party Decoration
BOUBONI$6.944.6★205 rev
120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration
Laidans$7.024.8★1,034 rev
Newest
by launch dateworic 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations
woric$6.8797 rev
woric 135 Sheets Navy Blue Tissue Paper for Gift Bags with Sparkle 20 x 14 Inch Glitter Tissue Paper Bulk for Gift Wrap Fathers Day DIY Crafts Birthday Decor
woric$8.84332 rev
Luckonway 40 Sheets 20x20 Inches Navy Blue Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Blue)
Luckonway$5.2072 rev
woric 160 Sheets Blue Tissue Paper for Gift Bags 20 X 14 Inches Navy Wrapping Tissue Paper Bulk for DIY Crafts Gift Packaging Weddings Birthday Party Decorations
woric$8.281,074 rev
120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration
Laidans$7.021,034 rev
Trending
90-day click momentumworic 135 Sheets Navy Blue Tissue Paper for Gift Bags with Sparkle 20 x 14 Inch Glitter Tissue Paper Bulk for Gift Wrap Fathers Day DIY Crafts Birthday Decor
woric$8.844.8★
woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations
woric$6.874.6★
Luckonway 40 Sheets 20x20 Inches Navy Blue Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Blue)
Luckonway$5.204.6★
JAM PAPER Tissue Paper - Navy Blue - 10 Sheets/Pack
JAM Paper$7.804.7★
120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration
Laidans$7.024.8★
What buyers say about navy tissue paper
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“Love the quality of the sheets”
“Sturdy napkins”
“Pretty and great value”
“Not too thin”
“they still do the job well”
“Overall, this is a great option for gifting, crafting and event displays”
What buyers complain about
“The color is lackluster”
“Very thin”
“Small and lackluster”
“too pricey for my needs”
“Wish it was heavier”
Top return reasons
Common questions
- Is navy tissue paper profitable to sell on Amazon United States?
- The niche generates $94K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the navy tissue paper niche?
- 10 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in navy tissue paper?
- Top complaints mined from reviews: Color, Thickness, Size-Overall. The return rate is 2.2%.
- When does demand for navy tissue paper peak?
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- What does it cost to enter the navy tissue paper niche?
- Listings span $4.54–$30.16; the average listing price is $8.58 (sweet spot $15–$100). The average incumbent carries 987 reviews — the moat a new listing must climb.