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Navy Tissue Paper

Fail

The top 5 products take 83% of clicks, so Navy Tissue Paper is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$94K/yr56K searches / yr
90-day growth
+38.1%search demand this quarter
Competition
83%top-5 click share · 10 brands · 13 sellers

Flapen Score

Navy Tissue Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Navy Tissue Paper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Tissue Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Tissue Paper 56K times last year and spent an estimated $94K. The top 5 brands take 88% of clicks. Demand peaks in May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 19.6% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+38.1%
Conversion, latest week
19.6%
Market size, estimated
$94Ka year
Peak month
May2.1× the quietest month
Top search term
navy blue tissue paper21K searches a year

02 · Price

A sale here is worth $8.58.

Listings sell for $8.58 on average, from $4.54 to $30.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $8.58 that is $9K to $11K a year per listing.

Average price
$8.58under the $15 to $100 sweet spot
Price range
$4.54–$30.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$11K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Paper & Paper Crafts. It carries 987 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Paper & Paper Crafts
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
987per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Navy Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

9%

  • Brand 146%
  • Brand 228%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Navy Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Navy Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue tissue paper21K/yr
  • navy tissue paper20K/yr
  • dark blue tissue paper8K/yr
  • navy blue tissue paper for gift bags3K/yr
  • navy tissue paper for gift bags2K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Tissue Paper

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Color”
36%of negative reviews mention “Color”
2.2%of orders come back
“The color is lackluster”
A buyer, on “Color”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Navy Tissue Paper questions

Answered from the same tracked data.