Navy Blue Yarn
FailShoppers spend an estimated $38K a year here, so Navy Blue Yarn is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $38K/yr66K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 37%top-5 click share · 16 brands · 93 sellers
Flapen Score
Navy Blue Yarn against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Navy Blue Yarn is stronger. Inside it, weaker.
Market
The Navy Blue Yarn market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Blue Yarn 66K times last year and spent an estimated $38K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $38Ka year
- Top search term
- navy blue yarn27K searches a year
02 · Price
A sale here is worth $11.39.
Listings sell for $11.39 on average, from $3.96 to $36.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.39 that is $1K to $3K a year per listing.
- Average price
- $11.39under the $15 to $100 sweet spot
- Price range
- $3.96–$36.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #400 within Knitting & Crochet. It carries 7,761 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #400in Knitting & Crochet
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 7,761per listing
- Listings tracked
- 46
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Navy Blue Yarn products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
16 rising
Sellers
93
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
37%
Top 20: 80%
Open market
10%
- Brand 158%
- Brand 210%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (10 brands, 10%)
Demand
Navy Blue Yarn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5× · 7 of 12 months tracked
Search terms
Top Navy Blue Yarn search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- navy blue yarn27K/yr
- dark blue yarn18K/yr
- navy yarn14K/yr
- navy blue yarn for crocheting7K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Blue Yarn
We read the reviews and the return reasons for every product selling here.
“Thinner than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Blue Yarn questions
Answered from the same tracked data.









