navy blue yarn
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Price range
Good$3.96–$36.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad7,761.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 66K searches
According to Flapen's Amazon United States niche tracking, navy blue yarn is a $38K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
navy blue yarn market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $34K–$46K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #400
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 59%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 121 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
93
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
37%
Top 20: 80%
Open market
10%
- Red Heart58%
- Caron10%
- KECHE9%
- KITHED6%
- estako4%
- Blperly3%
- Open — no brand owns it (10 brands, 10%)
Demand
Weekly Amazon search volume, last 29 weeks — -18.6% search growth over the last 90 days.Top navy blue yarn search terms
- navy blue yarn27K/yr
- dark blue yarn18K/yr
- navy yarn14K/yr
- navy blue yarn for crocheting7K/yr
Top navy blue yarn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RED HEART Super Saver Yarn Denim
Red Heart$5.694.7★32,228 rev
Red Heart Super Saver Jumbo Yarn Soft Navy
Red Heart$8.404.7★32,958 rev
Red Heart Super Saver Soft Navy Yarn - 3 Pack of 7oz/198g - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$10.864.7★41,281 rev
Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Navy Blue
KECHE$5.554.4★992 rev
RED Heart RED Heart Super Saver Jumbo Yarn Royal
Red Heart$8.214.8★1,710 rev
Newest
by launch date
Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)
Blperly$6.5233 rev
Estako Star-DK Yarn - 75% Acrylic 25% Wool - Soft Lightweight DK #3-100g (3.52oz) 280m (306 yds) - Crochet & Knitting Yarn (35095 - Navy)
estako$9.8574 rev
Estako Star-Worsted Yarn - 75% Acrylic 25% Wool - Soft Medium Weight #4-100g (3.52oz) - 170m (186yds) - Crochet & Knitting Yarn (45095 - Navy)
estako$9.9563 rev
Hobby Lobby I Love This Yarn - 4 Medium 100% Acrylic Yarn for Crocheting & Knitting Blankets Hats & Accessories Set of 2 90 Navy
Hobby Lobby$10.58253 rev
Chunky Yarn for Crocheting and Knitting - Easy to Use Plush Chenille Super Bulky Yarn 100g/131yds - Ultra Soft Velvet Baby Blanket Yarn for Beginners & Amigurumi Projects Dark Blue
Mooaske$5.6788 rev
Trending
90-day click momentumSkinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)
Blperly$6.524.1★
Red Heart With Love Yarn - Navy
Red Heart$10.084.7★
RED HEART Super Saver Yarn Denim
Red Heart$5.694.7★
Red Heart Super Saver Jumbo Yarn Soft Navy
Red Heart$8.404.7★
RED Heart RED Heart Super Saver Jumbo Yarn Royal
Red Heart$8.214.8★
What buyers say about navy blue yarn
What buyers praise and complain about, mined from review topics.What buyers love
“True to color”
“No complaints, perfect order”
“Good Yarn”
“Its soft enough for wearables and blankets”
“Its very affordable”
“It was easy to crochet”
“Just what I wanted”
“This high quality yarn is a good 4-ply, amazingly stable and strong”
“It is a very good quality yarn that works well for tight stitches”
“still sturdy enough to hold up with regular use”
What buyers complain about
“Thinner than I expected”
“Color is way off”
“expensive”
“Red Heart Yarn in general isn't great quality so don't expect alot”
“took over a day to fully fluff back up”
“This yarn is horrible”
“Its not the softest out of the box”
“Not able to use it alone”
“even after a few weeks”
“description says cotton yarn... its half cotton half poly.”
Top return reasons
Common questions
- Is navy blue yarn profitable to sell on Amazon United States?
- The niche generates $38K/yr across 46 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the navy blue yarn niche?
- 16 brands and 93 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in navy blue yarn?
- Top complaints mined from reviews: Thickness, Color, Value For Money. The return rate is 1.4%.
- What does it cost to enter the navy blue yarn niche?
- Listings span $3.96–$36.02; the average listing price is $11.39 (sweet spot $15–$100). The average incumbent carries 7,761 reviews — the moat a new listing must climb.