Navy Blue Yarn
FailShoppers spend an estimated $38K a year here, so Navy Blue Yarn is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $38K/yr66K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 37%top-5 click share · 16 brands · 93 sellers
Flapen Score
Navy Blue Yarn against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Navy Blue Yarn is stronger. Inside it, weaker.
Market
The Navy Blue Yarn market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Blue Yarn 66K times last year and spent an estimated $38K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $38Ka year
- Top search term
- navy blue yarn27K searches a year
02 · Price
A sale here is worth $11.39.
Listings sell for $11.39 on average, from $3.96 to $36.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.39 that is $1K to $3K a year per listing.
- Average price
- $11.39under the $15 to $100 sweet spot
- Price range
- $3.96–$36.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #400 within Knitting & Crochet. It carries 7,761 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #400in Knitting & Crochet
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 7,761per listing
- Listings tracked
- 46
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Navy Blue Yarn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RED HEART Super Saver Yarn Denim
- Price
- $5.69
- Rating
- 4.7/5
- Reviews
- 32,228
- Age
- 22y ago

Red Heart Super Saver Jumbo Yarn Soft Navy
- Price
- $8.40
- Rating
- 4.7/5
- Reviews
- 32,958
- Age
- 15y ago

Red Heart Super Saver Soft Navy Yarn - 3 Pack of 7oz/198g - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
- Price
- $10.86
- Rating
- 4.7/5
- Reviews
- 41,281
- Age
- 3y ago

Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Navy Blue
- Price
- $5.55
- Rating
- 4.4/5
- Reviews
- 992
- Age
- 3y ago

RED Heart RED Heart Super Saver Jumbo Yarn Royal
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 1,710
- Age
- 10y ago
Trending
estimated 90-day click momentum
Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)
- Price
- $6.52
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 3mo ago

Red Heart With Love Yarn - Navy
- Price
- $10.08
- Rating
- 4.7/5
- Reviews
- 5,220
- Age
- 14y ago

RED HEART Super Saver Yarn Denim
- Price
- $5.69
- Rating
- 4.7/5
- Reviews
- 32,228
- Age
- 22y ago

Red Heart Super Saver Jumbo Yarn Soft Navy
- Price
- $8.40
- Rating
- 4.7/5
- Reviews
- 32,958
- Age
- 15y ago

RED Heart RED Heart Super Saver Jumbo Yarn Royal
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 1,710
- Age
- 10y ago
Newest
by launch date
Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)
- Price
- $6.52
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 3mo ago

Estako Star-DK Yarn - 75% Acrylic 25% Wool - Soft Lightweight DK #3-100g (3.52oz) 280m (306 yds) - Crochet & Knitting Yarn (35095 - Navy)
- Price
- $9.85
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 9mo ago

Estako Star-Worsted Yarn - 75% Acrylic 25% Wool - Soft Medium Weight #4-100g (3.52oz) - 170m (186yds) - Crochet & Knitting Yarn (45095 - Navy)
- Price
- $9.95
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 9mo ago

Hobby Lobby I Love This Yarn - 4 Medium 100% Acrylic Yarn for Crocheting & Knitting Blankets Hats & Accessories Set of 2 90 Navy
- Price
- $10.58
- Rating
- 4.8/5
- Reviews
- 253
- Age
- 9mo ago

Chunky Yarn for Crocheting and Knitting - Easy to Use Plush Chenille Super Bulky Yarn 100g/131yds - Ultra Soft Velvet Baby Blanket Yarn for Beginners & Amigurumi Projects Dark Blue
- Price
- $5.67
- Rating
- 4.0/5
- Reviews
- 88
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
16 rising
Sellers
93
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 80%
Open market
10%
- Red Heart58%
- Caron10%
- KECHE9%
- KITHED6%
- estako4%
- Blperly3%
- Open — no brand owns it (10 brands, 10%)
Demand
Navy Blue Yarn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5× · 7 of 12 months tracked
Search terms
Top Navy Blue Yarn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- navy blue yarn27K/yr
- dark blue yarn18K/yr
- navy yarn14K/yr
- navy blue yarn for crocheting7K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Blue Yarn
We read the reviews and the return reasons for every product selling here.
“Thinner than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Blue Yarn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









