Navy Blue Wrapping Paper

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

+17.6%

Conversion, latest week

5.1%

Market size, estimated

$51Ka year

Peak month

December8.2× the quietest month

Top search term

navy blue wrapping paper48K searches a year

Listings sell for $11.26 on average, from $6.25 to $19.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.26 that is $1K to $3K a year per listing.

Average price

$11.26under the $15 to $100 sweet spot

Price range

$6.25–$19.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.8%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #133 within Paper & Paper Crafts. It carries 1,704 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

18.6%

Average rank

#133in Paper & Paper Crafts

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,704per listing

Listings tracked

22

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

26 months