navy blue wired ribbon
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good552.64avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad$7.60–$17.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$31K$31K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, navy blue wired ribbon is a $31K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
navy blue wired ribbon market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $17K–$23K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #817
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 16.1%
- Avg brand age
- 39 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
16
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
10%
- Ribbli59%
- HUIHUANG11%
- Leecogo8%
- Reliant Ribbon4%
- UnionJoy4%
- Blinket3%
- Open — no brand owns it (5 brands, 10%)
Demand
Weekly Amazon search volume, last 32 weeks — +31.1% search growth over the last 90 days.Top navy blue wired ribbon search terms
- navy blue wired ribbon13K/yr
- navy wired ribbon10K/yr
- navy christmas ribbon6K/yr
- navy blue christmas ribbon6K/yr
- navy blue ribbon for christmas tree3K/yr
Top navy blue wired ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ribbli Navy Blue Linen Wired Ribbon 1-1/2 Inch x 10 Yard Navy Burlap Wired Ribbon for Wreaths Big Bow Crafts Gift Wrapping Christmas Tree Decoration
Ribbli$9.884.8★1,034 rev
HUIHUANG Navy Blue Satin Wired Ribbon 1-1/2 inch Navy Double-Faced Satin Wire Edge Ribbon for Bows Gift Wrapping Wreaths Christmas Tree Decor Garland DIY Crafts-Continous 10 Yards
HUIHUANG$11.624.7★729 rev
Ribbli Navy Double Faced Satin Wired Ribbon 1.5 Inch Navy Christmas Ribbon for Gift Wrapping Wreaths Garland Tree Decoration Crafts Home Decor-Continous 10 Yards
Ribbli$7.734.6★384 rev
Ribbli Navy Blue Linen Wired Ribbon 2-1/2 Inch x 10 Yard Navy Burlap Wired Ribbon for Wreaths Big Bow Crafts Gift Wrapping Christmas Tree Decoration
Ribbli$12.584.8★1,034 rev
Ribbli Navy Satin Wired Ribbon 1.5 Inch Navy Blue Christmas Ribbon for Gift Wrapping Wreaths Garland Tree Decoration Crafts Home Decor-Continous 20 Yards
Ribbli$13.694.8★632 rev
Newest
by launch date
SDZMDL Navy Burlap Wired Ribbon 2-1/2 Inch Solid Ribbon with Wire Edge for Memorial Day Veterans Day Fourth of July Presidents Day USA Decorations 10 Yards/Roll.
SDZMDL$10.91217 rev
Ribbli Navy Blue Christmas Wired Ribbon Metallic Wired Ribbon with Glitter Edge 1-1/2 Inch x 10 Yard for Christmas Tree Decoration Gift Wrapping Wreaths Supplies Swag Holiday Decor
Ribbli$13.9088 rev
LIZLOVESS Navy Blue Satin Wired Ribbon 2.5 x 25 Yd Wire Edge Decorative Ribbon for Wreaths Supplies Crafts Gift Wrapping 4 th of July Christmas Wedding Decor Floral Arrangements
LIZLOVESS$16.53163 rev
Meseey Navy Blue and White Stripe Wired Ribbon 2.5 Inch x 10 Yards Nautical Wired Edge Striped Ribbon for Gift Wrapping Wreaths Birthday Wedding Baby Shower Crafts & Party Decorations
Meseey$10.9878 rev
Meseey 2.5 Inch Burlap Wired Ribbon Set 2 Rolls Total 10 Yards Blue White Buffalo Check & Solid Navy Blue Wired Edge Ribbon for Wreaths Bows Gift Wrapping Farmhouse & Patriotic Decor
Meseey$9.86108 rev
Trending
90-day click momentumMeseey Navy Blue and White Stripe Wired Ribbon 2.5 Inch x 10 Yards Nautical Wired Edge Striped Ribbon for Gift Wrapping Wreaths Birthday Wedding Baby Shower Crafts & Party Decorations
Meseey$10.984.7★
Meseey 2.5 Inch Burlap Wired Ribbon Set 2 Rolls Total 10 Yards Blue White Buffalo Check & Solid Navy Blue Wired Edge Ribbon for Wreaths Bows Gift Wrapping Farmhouse & Patriotic Decor
Meseey$9.864.6★
Ribbli Navy Blue Christmas Wired Ribbon Metallic Wired Ribbon with Glitter Edge 1-1/2 Inch x 10 Yard for Christmas Tree Decoration Gift Wrapping Wreaths Supplies Swag Holiday Decor
Ribbli$13.904.8★
Ribbli Patriotic Ribbon Wired Navy with White Star 1-1/2 Inch x 10 Yard Red White Blue Ribbon for Wreaths Crafts Big Bows Gift Wrapping 4th of July Independence Day Memorial Day
Ribbli$12.464.9★
SDZMDL Navy Burlap Wired Ribbon 2-1/2 Inch Solid Ribbon with Wire Edge for Memorial Day Veterans Day Fourth of July Presidents Day USA Decorations 10 Yards/Roll.
SDZMDL$10.914.8★
What buyers say about navy blue wired ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty color”
“The quality of the burlap is really good in my opinion cause the wired edges”
“Overall, its a great ribbon for both gift wrapping and craft projects”
“It is what it is advertised to be”
“The faux jute material feels sturdy enough for wreaths”
“This navy blue ribbon strikes a perfect balance between the rustic look of burlap and a refined, finished feel”
“Easy to use”
“The ribbon is thick and sturdy, not floppy like some burlap ribbons can be”
“Quality ribbon with a nice finish to it”
“The price is good for burlap ribbon”
What buyers complain about
“Wire could be a little sturdier”
“The quality is average to a little sub par”
“it's on the thin side”
“The fabrication doesn't feel soft”
“That being said I find the price to be a bit high”
Top return reasons
Common questions
- Is navy blue wired ribbon profitable to sell on Amazon United States?
- The niche generates $31K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the navy blue wired ribbon niche?
- 11 brands and 16 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in navy blue wired ribbon?
- Top complaints mined from reviews: Strength, Quality-Overall, Thickness. The return rate is 4.0%.
- What does it cost to enter the navy blue wired ribbon niche?
- Listings span $7.60–$17.01; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.