Navy Blue Vinyl
FailPrices span $7.17–$11.71, mostly outside the sweet spot, so Navy Blue Vinyl is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $44K/yr43K searches / yr
- 90-day growth
- +39.2%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 16 sellers
Flapen Score
Navy Blue Vinyl against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Navy Blue Vinyl is stronger. Inside it, weaker.
Market
The Navy Blue Vinyl market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Blue Vinyl 43K times last year and spent an estimated $44K. The top 5 brands take 79% of clicks. Demand peaks in May. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +39.2%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $44Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- navy blue vinyl12K searches a year
02 · Price
A sale here is worth $8.99.
Listings sell for $8.99 on average, from $7.17 to $11.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.99 that is $2K to $4K a year per listing.
- Average price
- $8.99under the $15 to $100 sweet spot
- Price range
- $7.17–$11.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #76 within Scrapbooking & Stamping. It carries 4,179 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #76in Scrapbooking & Stamping
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 4,179per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Navy Blue Vinyl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WRAPXPERT Navy Blue Vinyl 12 x10ft Blue Permanent Vinyl Matte Blue Adhesive Vinyl Roll Compatible with All Cutting Machines Dark Blue
- Price
- $9.67
- Rating
- 4.6/5
- Reviews
- 2,664
- Age
- 2y ago

Cricut Value Permanent Vinyl Navy Blue (12 in x 10 ft)
- Price
- $8.62
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 1y ago

VINYL FROG Navy Blue Adhesive Vinyl Roll 12 x10ft Matte Blue Permanent Vinyl for Home Decor Mug Car and Other Stickers
- Price
- $9.31
- Rating
- 4.6/5
- Reviews
- 3,977
- Age
- 5y ago

RENLITONG Navy Blue HTV Iron on Vinyl 12Inch by 10ft Roll Heat Transfer Vinyl for T-Shirt HTV Rolls for All Cutter Machine - Easy to Cut & Weed for Heat Transfer Design
- Price
- $7.85
- Rating
- 4.5/5
- Reviews
- 4,106
- Age
- 6y ago

ORACAL 631 Matte Vinyl 12 x 6ft - Dark Blue
- Price
- $8.61
- Rating
- 4.3/5
- Reviews
- 288
- Age
- 9y ago
Trending
estimated 90-day click momentum
Oracal 651 Glossy Permanent Vinyl 12 Inch x 6 Feet - Dark Blue
- Price
- $8.75
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 9y ago

VViViD Premium Matte Metallic Navy Blue Craft Vinyl Roll 1ft x 5ft Bubble-Free Air Release Heat-Activated Adhesive for Strong Permanent Bond Ideal for Decals & DIY Crafts
- Price
- $9.68
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 10mo ago

guangyintong Navy Blue Heat Transfer Vinyl HTV Rolls 12 x 8ft Navy Blue Iron on Vinyl for T-Shirts Glossy Surface HTV Vinyl for All Cutter Machines Easy to Cut & Weed
- Price
- $7.17
- Rating
- 4.6/5
- Reviews
- 12,737
- Age
- 7y ago

Cricut Value Permanent Vinyl Navy Blue (12 in x 10 ft)
- Price
- $8.62
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 1y ago

RENLITONG Navy Blue HTV Iron on Vinyl 12Inch by 10ft Roll Heat Transfer Vinyl for T-Shirt HTV Rolls for All Cutter Machine - Easy to Cut & Weed for Heat Transfer Design
- Price
- $7.85
- Rating
- 4.5/5
- Reviews
- 4,106
- Age
- 6y ago
Newest
by launch date
VViViD Premium Matte Metallic Navy Blue Craft Vinyl Roll 1ft x 5ft Bubble-Free Air Release Heat-Activated Adhesive for Strong Permanent Bond Ideal for Decals & DIY Crafts
- Price
- $9.68
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 10mo ago

Cricut Value Permanent Vinyl Navy Blue (12 in x 10 ft)
- Price
- $8.62
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 1y ago

WRAPXPERT Navy Blue Vinyl 12 x10ft Blue Permanent Vinyl Matte Blue Adhesive Vinyl Roll Compatible with All Cutting Machines Dark Blue
- Price
- $9.67
- Rating
- 4.6/5
- Reviews
- 2,664
- Age
- 2y ago

HTVRONT Blue Permanent Vinyl 12 x 11 FT Blue Permanent Adhesive Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Signs Scrapbooking Craft Die Cutters
- Price
- $8.54
- Rating
- 4.5/5
- Reviews
- 1,773
- Age
- 4y ago

HTV Iron on Vinyl 12Inch by 12ft Roll HTV Heat Transfer Vinyl for T-Shirt HTV Vinyl Rolls for All Cutter Machine - Easy to Cut & Weed for Heat Vinyl Design (Navy 12ft)
- Price
- $8.99
- Rating
- 4.5/5
- Reviews
- 2,727
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
16
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
14%
- WRAPXPERT31%
- Cricut21%
- ORACAL11%
- VINYL FROG9%
- VViViD7%
- RENLI·TONG7%
- Open — no brand owns it (5 brands, 14%)
Demand
Navy Blue Vinyl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Navy Blue Vinyl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- navy blue vinyl12K/yr
- navy blue permanent vinyl10K/yr
- navy permanent vinyl5K/yr
- navy blue vinyl permanent5K/yr
- navy vinyl4K/yr
- dark blue vinyl4K/yr
- navy vinyl for cricut3K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Blue Vinyl
We read the reviews and the return reasons for every product selling here.
“This vinyl is very disappointing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Blue Vinyl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









