Skip to content

Navy Blue Vinyl

Fail

Prices span $7.17–$11.71, mostly outside the sweet spot, so Navy Blue Vinyl is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$44K/yr43K searches / yr
90-day growth
+39.2%search demand this quarter
Competition
75%top-5 click share · 11 brands · 16 sellers

Flapen Score

Navy Blue Vinyl against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Navy Blue Vinyl is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Vinyl market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Vinyl 43K times last year and spent an estimated $44K. The top 5 brands take 79% of clicks. Demand peaks in May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+39.2%
Conversion, latest week
11.6%
Market size, estimated
$44Ka year
Peak month
May1.9× the quietest month
Top search term
navy blue vinyl12K searches a year

02 · Price

A sale here is worth $8.99.

Listings sell for $8.99 on average, from $7.17 to $11.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.99 that is $2K to $4K a year per listing.

Average price
$8.99under the $15 to $100 sweet spot
Price range
$7.17–$11.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #76 within Scrapbooking & Stamping. It carries 4,179 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#76in Scrapbooking & Stamping
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
4,179per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Navy Blue Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • Brand 131%
  • Brand 221%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (5 brands, 14%)

Demand

Navy Blue Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Navy Blue Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue vinyl12K/yr
  • navy blue permanent vinyl10K/yr
  • navy permanent vinyl5K/yr
  • navy blue vinyl permanent5K/yr
  • navy vinyl4K/yr
  • dark blue vinyl4K/yr
  • navy vinyl for cricut3K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Vinyl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
28%of negative reviews mention “Material Quality”
3.4%of orders come back
“This vinyl is very disappointing”
A buyer, on “Material Quality”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Navy Blue Vinyl questions

Answered from the same tracked data.