Navy Blue Thread

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

+13.3%

Conversion, latest week

16.5%

Market size, estimated

$58Ka year

Top search term

navy blue thread12K searches a year

Listings sell for $7.03 on average, from $4.95 to $12.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $7.03 that is $5K to $7K a year per listing.

Average price

$7.03under the $15 to $100 sweet spot

Price range

$4.95–$12.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

$5K–$7K

Returns

1.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #217 within Thread & Floss. It carries 2,441 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#217in Thread & Floss

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,441per listing

Listings tracked

12

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months