Is navy blue thread profitable to sell on Amazon United States?

The niche generates $58K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Skip it (39/100).

How competitive is the navy blue thread niche?

9 brands and 45 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in navy blue thread?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.3%.

What does it cost to enter the navy blue thread niche?

Listings span $4.95–$12.18; the average listing price is $7.03 (sweet spot $15–$100). The average incumbent carries 2,441 reviews — the moat a new listing must climb.

navy blue thread

Skip it

Prices mostly outside the sweet spot ($4.95–$12.18) — this niche doesn't clear our bar today.

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Growth

Okay+13.3%

90-day search growth — must beat 0% to launch

Review moat

Okay2,441

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Avg price

Bad$7.03

avg listing price — sweet spot $15–$100

Market size

Bad$58K

$58K/yr · 50K searches

Price range

Bad$4.95–$12.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, navy blue thread is a $58K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

navy blue thread market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $56K–$70K; units × avg price
Conversion rate: 16.5%
Avg BSR: #217
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

11%

Coats Corrente39%
SINGER18%
Gütermann12%
Simthread8%
Coats & Clark7%
New brothread6%
Open — no brand owns it (3 brands, 11%)

Demand

Weekly Amazon search volume, last 45 weeks — +13.3% search growth over the last 90 days.

Open Trend

Top navy blue thread search terms

navy blue thread12K/yr +15.3%13.7% conv.
navy thread10K/yr +15.7%15.3% conv.
navy blue thread for sewing10K/yr +7.1%15.9% conv.
navy thread for sewing8K/yr +14.9%18.3% conv.
navy blue sewing thread4K/yr -0.1%13.9% conv.
dark blue thread3K/yr +29.6%10.8% conv.
navy sewing thread3K/yr +18.8%17.8% conv.

All search terms

Top navy blue thread products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coats & Clark All-Purpose Navy Thread /400 Yard Spool/ 1 Spool of Yarn

Coats Corrente$6.214.8★512 rev

SINGER 60013 All Purpose Polyester Thread

SINGER$5.884.7★10,846 rev

All Purpose Thread Polyester Navy Blue 400 Yards Spool 2 Pack

Simthread$6.434.6★2,897 rev

New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Navy Blue (Janome Color)

New brothread$7.844.7★3,039 rev

Gutermann Sew-All Thread 110 Yards (272) Navy

Gütermann$5.474.5★66 rev

Newest

by launch date

ZMAAGG Navy Blue Thread for Sewing Polyester Sewing Thread 8 Rolls 200 Yards Per Roll All Purpose Sewing String for Sewing Machine Hand Stitching Embroidery

ZMAAGG$5.54555 rev

11mo ago

All Purpose Thread Polyester Navy Blue 400 Yards Spool 2 Pack

Simthread$6.432,897 rev

1y ago

Coats & Clark Dual Duty All Purpose Sewing Thread 230A 400 Yards Each Spool 3 Pack Bundle with Bellas Crafts Needle Threaders (Navy)

Bella's Crafts$12.18198 rev

1y ago

New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Navy Blue (Janome Color)

New brothread$7.843,039 rev

3y ago

Coats & Clark All-Purpose Navy Thread /400 Yard Spool/ 1 Spool of Yarn

Coats Corrente$6.21512 rev

6y ago

What buyers say about navy blue thread

What buyers praise and complain about, mined from review topics.

What buyers love

Color36%

“The color is good”

Quality-Overall19%

“Appears to be nice quality”

Value For Money17%

“Great value”

Stitch/Finish/Polish5%

“Nice quality too for handy sewing”

Advertised Vs Actual Product4%

“it was just wht I needed”

Size-Overall4%

“Just the size I wanted”

Strength2%

“Seems pretty sturdy as a value for your money”

Durability1%

“durable”

Soft Feel1%

“Its smooth, durable and easy to use for a hand, sewing or machine sewing”

What buyers complain about

Size-Overall25%

“small”

Quality-Overall25%

“Absolutely terrible - probably the worst thread Ive ever had”

Thickness7%

“While the spools are very thin”

Durability7%

“Breaks easy”

Color7%

“It is very dark - almost black so I didn't end up using it”

Value For Money7%

“not worth the money”

Adhesion/Stickiness4%

“Horrible Ill stick with Robison”

Top return reasons

Size-Overall56%

Color19%

Advertised Vs Actual Product8%

Value For Money5%

Quality-Overall3%

Thin2%

Material Quality2%

Display Colors1%

Compatibility-Overall1%