Navy Blue Pencil Case

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

+90.1%

Conversion, latest week

0.7%

Market size, estimated

$8Ka year

Top search term

navy blue pencil case40K searches a year

Listings sell for $11.62 on average, from $7.29 to $16.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.62 that is $0 to $1K a year per listing.

Average price

$11.62under the $15 to $100 sweet spot

Price range

$7.29–$16.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.1%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #258 within Organization, Storage & Transport. It carries 8,384 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

24.9%

Average rank

#258in Organization, Storage & Transport

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

8,384per listing

Listings tracked

22

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months