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Navy Blue Htv

Fail

The top 5 brands take 92% of clicks, so Navy Blue Htv is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$107K/yr55K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
69%top-5 click share · 7 brands · 11 sellers

Flapen Score

Navy Blue Htv against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Navy Blue Htv is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Htv market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Htv 55K times last year and spent an estimated $107K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
16.9%
Market size, estimated
$107Ka year
Peak month
September2.0× the quietest month
Top search term
navy blue htv12K searches a year

02 · Price

A sale here is worth $11.35.

Listings sell for $11.35 on average, from $5.92 to $24.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.35 that is $6K to $9K a year per listing.

Average price
$11.35under the $15 to $100 sweet spot
Price range
$5.92–$24.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Scrapbooking & Stamping. It carries 10,366 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Scrapbooking & Stamping
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
10,366per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Navy Blue Htv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 131%
  • Brand 225%
  • Brand 319%
  • Brand 410%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (1 brand, 2%)

Demand

Navy Blue Htv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Navy Blue Htv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue htv12K/yr
  • navy blue iron on vinyl10K/yr
  • navy htv8K/yr
  • navy iron on vinyl7K/yr
  • navy blue heat transfer vinyl5K/yr
  • navy blue htv vinyl4K/yr
  • navy blue htv heat transfer vinyl4K/yr
  • navy heat transfer vinyl3K/yr
  • navy htv vinyl3K/yr

FAQ

Common Navy Blue Htv questions

Answered from the same tracked data.