Is navy blue cardstock profitable to sell on Amazon United States?

The niche generates $43K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +42.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the navy blue cardstock niche?

17 brands and 74 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in navy blue cardstock?

Top complaints mined from reviews: Color, Paper Quality, Strength. The return rate is 2.5%.

What does it cost to enter the navy blue cardstock niche?

Listings span $5.41–$22.53; the average listing price is $10.84 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.

navy blue cardstock

Worth a look

Shows searches that convert (9.4% search→purchase), but a small market ($43K/yr) keeps it on the watch list.

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good616.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Growth

Good+42.2%

90-day search growth — must beat 0% to launch

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.41–$22.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.84

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 42K searches

According to Flapen's Amazon United States niche tracking, navy blue cardstock is a $43K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

navy blue cardstock market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $54K–$65K; units × avg price
Conversion rate: 9.4%
Avg BSR: #105
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 1.5%
Avg brand age: 47 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

31%

Sylroal22%
Goefun15%
Vishoitty9%
Uncle Paul9%
Yezinie8%
Silunkia6%

Demand

Weekly Amazon search volume, last 10 weeks — +42.2% search growth over the last 90 days.

Open Trend

Top navy blue cardstock search terms

navy blue cardstock13K/yr +53.6%11.2% conv.
navy cardstock9K/yr +53.9%11.9% conv.
navy blue paper6K/yr +60.5%7.6% conv.
dark blue cardstock5K/yr +14.5%8.6% conv.
dark blue paper4K/yr +25.1%4.7% conv.
navy blue card stock3K/yr +24.5%12.6% conv.
navy paper2K/yr +13.3%9.9% conv.

All search terms

Top navy blue cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

25 Sheets Navy Blue Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Cardstock for DIY Cards Invitations Blue Card Stock Cardboard Paper for Crafts

Sylroal$5.924.8★613 rev

Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock

Vishoitty$7.754.7★339 rev

50 Pack 65lb Blue Cardstock 8.5 x 11 Pastel Paper Goefun Navy Blue Card Stock Printer Paper for Wedding Invitations DIY Cards Menus Crafts

Goefun$13.414.8★591 rev

Uncle Paul 40 Sheets Navy Blue Cardstock - 8.5 x 11 Double-sided Cover Card Stock 65lb Printer Paper Perfect for Scrapbooking Crafts Business Cards 180gsm UAP25NB040

Uncle Paul$6.294.8★352 rev

20 Sheets Blank Navy Blue Thick Paper Cardstock 8.5 x 11 inches

Wishop$5.794.7★1,109 rev

Newest

by launch date

Navy Blue Cardstock Paper 8.5 x 11 40 Sheets Dark Blue Cardstock Printer Paper 8.5x11 200 GSM Card Stock Paper 8.5 x 11 Navy Blue Construction Paper for DIY Cards Greeting Cards Party Decorations

Aidunmis$8.87470 rev

3mo ago

Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock

Vishoitty$7.75339 rev

4mo ago

Navy Cardstock Paper 8.5 x 11 100 Sheets 180gsm/65 lb Navy Printer Cover Card Stock Construction Paper for Card Making Printing Craft Drawing Scrapbooking Cutting School Supplies

Oleitodh$13.5692 rev

7mo ago

Cardstock 8.5 X 11 40 Sheets Dark Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper For Art Painting Invitations DIY Cards Craft Construction School & Office Supplies

Ciphyfee$7.5271 rev

7mo ago

160 Sheets Blue Cardstock Paper 8.5 x 11 Navy Blue Card Stock Bulk Printer Paper Construction Papers Double-Sides Card Stock Cover for Scrapbook Gift Tags Invitation Printing DIY Craft 180gsm/ 65lb

AIFLYAN$16.63184 rev

10mo ago

What buyers say about navy blue cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Beautiful color”

Quality-Overall22%

“Good quality card stock”

Advertised Vs Actual Product11%

“As advertized”

Paper Quality9%

“strong paper”

Paper Brightness8%

“the paper Stock arrived in excellent condition”

Thickness4%

“not too thin”

Print Quality2%

“prints on well”

Drawing Experience2%

“Awesome for crafting”

Weight Light2%

“Light weight paper”

Size-Overall2%

“Nice size”

What buyers complain about

Color33%

“Color was not accurate”

Paper Quality13%

“felt a lot more like construction paper than cardstock”

Strength10%

“Flimsy”

Advertised Vs Actual Product10%

“Description said cardstock but product is construction paper quality. Potentially good for other uses but not cardstock.”

Size-Overall10%

“One set of 25 has some that are trimmed smaller”

Ease Of Cleaning10%

“More difficult to get a clean cut”

Sharpness3%

“it frayed when cut with a new blade”

Paper Brightness3%

“felt a lot more like construction paper than cardstock”

Weight Light3%

“This is a bit lighter than expected”

Top return reasons

Color37%

Size-Overall14%

Paper Quality11%

Value For Money7%

Advertised Vs Actual Product6%

Thin4%

Thickness3%

Display Colors3%

Weight Heavy3%