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Nativity Buttons

Fail

Shoppers spend an estimated $19K a year here, so Nativity Buttons is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$19K/yr79K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
38%top-5 click share · 21 brands · 625 sellers

Flapen Score

Nativity Buttons against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Nativity Buttons is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nativity Buttons market on Amazon at a glance

Shoppers on Amazon United States searched for Nativity Buttons 79K times last year and spent an estimated $19K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
2.6%
Market size, estimated
$19Ka year
Peak month
November2.7× the quietest month
Top search term
disney buttons21K searches a year

02 · Price

A sale here is worth $9.35.

Listings sell for $9.35 on average, from $1.56 to $21.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $9.35 that is $0 to $935 a year per listing.

Average price
$9.35under the $15 to $100 sweet spot
Price range
$1.56–$21.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$935
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #6,852 within Scrapbooking & Stamping. It carries 164 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
90%
Out of stock, average day
17.2%
Average rank
#6,852in Scrapbooking & Stamping
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
164per listing
Listings tracked
49

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Nativity Buttons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

625

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

38%

Top 20: 76%

Open market

22%

  • Brand 132%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Nativity Buttons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Nativity Buttons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney buttons21K/yr
  • dress it up buttons18K/yr
  • mickey mouse buttons7K/yr
  • dress it up4K/yr
  • nativity buttons19K/yr
  • nativity buttons for crafts10K/yr

Reviews and returns

What reviews say buyers love and hate about Nativity Buttons

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.4%of orders come back
“a lot larger than I thought”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nativity Buttons questions

Answered from the same tracked data.