nativity buttons
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great163.69avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$1.56–$21.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.35avg listing price — sweet spot $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 79K searches
According to Flapen's Amazon United States niche tracking, nativity buttons is a $19K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
nativity buttons market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $23K–$28K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #6,852
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 45%
- Out of stock
- 17.2%
- Avg brand age
- 42 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
625
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
38%
Top 20: 76%
Open market
22%
- Dress It Up32%
- Generic11%
- Dress It Up Dressing10%
- Buttons Galore and More9%
- pranovo9%
- Decoendiy6%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -1.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top nativity buttons search terms
- disney buttons21K/yr
- dress it up buttons18K/yr
- mickey mouse buttons7K/yr
- dress it up4K/yr
- nativity buttons19K/yr
- nativity buttons for crafts10K/yr
Top nativity buttons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Pcs Mouse Head Ear Button Themed Sewing Buttons with 4 Holes for Cruise Line Enthusiasts
Generic$10.243.0★1 rev
100 Pcs Mouse Head Ear Button Themed Sewing Buttons with 4 Holes for Cruise Line Enthusiasts
pranovo$11.764.6★3 rev
Decoendiy 200Pcs Resin Bear Head Flatback Faux Rhinestone Cabochons Translucent Resin Animal Embellishments for Scrapbooking DIY Crafts Hair Accessories(Mix B)
Decoendiy$9.724.7★68 rev
Buttons Galore Craft & Sewing Buttons - Mouse Ears - 3 Packs
Buttons Galore and More$11.044.7★9 rev
Dress It Up Bug & Butterfly Value Pack Insect Themed Charms for Crafts Buttons & Embellishment | Nature Craft Supplies for Card Making Jewelry DIY Projects Classroom & Kids | 80pcs Multi Color
Dress It Up$14.990.0★0 rev
Newest
by launch date
Plane Crazy Mickey Button Badge Pin 2.25 Inches Black and White Vintage Design
Lunch Money$6.950 rev
The Classic Disney Collection by Dress It Up Buttons and Embellishments - 7 Pieces - 2025 Glitter Mickey
Dress It Up$9.720 rev
Dress It Up Bug & Butterfly Value Pack Insect Themed Charms for Crafts Buttons & Embellishment | Nature Craft Supplies for Card Making Jewelry DIY Projects Classroom & Kids | 80pcs Multi Color
Dress It Up$14.990 rev
100 Pcs Mouse Head Ear Button Themed Sewing Buttons with 4 Holes for Cruise Line Enthusiasts
Generic$10.241 rev
100 Pcs Mouse Head Ear Button Themed Sewing Buttons with 4 Holes for Cruise Line Enthusiasts
pranovo$11.763 rev
Trending
90-day click momentumPlane Crazy Mickey Button Badge Pin 2.25 Inches Black and White Vintage Design
Lunch Money$6.950.0★
100 Pcs Mouse Head Ear Button Themed Sewing Buttons with 4 Holes for Cruise Line Enthusiasts
Generic$10.243.0★
Ceaco - Disney - Vintage Buttons - 750 Piece Jigsaw Puzzle
CEACO$13.544.6★
Dress It Up Bug & Butterfly Value Pack Insect Themed Charms for Crafts Buttons & Embellishment | Nature Craft Supplies for Card Making Jewelry DIY Projects Classroom & Kids | 80pcs Multi Color
Dress It Up$14.990.0★
100 Pcs Mouse Head Ear Button Themed Sewing Buttons with 4 Holes for Cruise Line Enthusiasts
pranovo$11.764.6★
What buyers say about nativity buttons
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality”
“Cute Buttons”
“I love the colors”
“As advertised”
“Good size”
“Delicious”
“Clean ingredients and great taste”
“Easy to use”
“Fun mouse beads”
“Great collection”
What buyers complain about
“a lot larger than I thought”
“Too expensive”
“False advertising”
“Very fragile and break easily”
“Oh these girls were done dirtyyyy”
“They get sticky after a while”
“.eeeh probably wouldnt buy again Ill try a different flavor”
“if you want a specific count of a color this may not be for you”
“not durable”
“Not the easiest to put on”
Top return reasons
Common questions
- Is nativity buttons profitable to sell on Amazon United States?
- The niche generates $19K/yr across 49 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the nativity buttons niche?
- 21 brands and 625 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in nativity buttons?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.4%.
- When does demand for nativity buttons peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the nativity buttons niche?
- Listings span $1.56–$21.35; the average listing price is $9.35 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.