Is name patch profitable to sell on Amazon United States?

The niche generates $88K/yr across 29 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the name patch niche?

25 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in name patch?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.6%.

When does demand for name patch peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the name patch niche?

Listings span $3.99–$25.06; the average listing price is $11.50 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.

name patch

Worth a look

Shows low returns (0.6%), but a small market ($88K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,417.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.99–$25.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.50

avg listing price — sweet spot $15–$100

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$88K

$88K/yr · 358K searches

According to Flapen's Amazon United States niche tracking, name patch is a $88K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

name patch market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $46K–$58K; units × avg price
Conversion rate: 2.1%
Avg BSR: #639
Page quality: 0%
Prime: 24%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

45%

Top 20: 90%

Open market

41%

Northern Safari24%
DayDay Patch8%
Famiheart8%
Pamaheart7%
JSM Auto7%
Noni5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top name patch search terms

name patch67K/yr -6.4%1.2% conv.
custom name patch52K/yr +12.9%1.0% conv.
iron on name patches46K/yr +5.1%0.9% conv.
name patches26K/yr -1.5%1.0% conv.
name patches embroidered27K/yr -2.6%1.2% conv.
embroidered name patch21K/yr +4.5%1.6% conv.
name iron on patch12K/yr +27.0%0.8% conv.
name patches for backpacks17K/yr +48.8%0.8% conv.
iron on name patch12K/yr -10.4%1.2% conv.
personalized name patch11K/yr +2.7%0.9% conv.

All search terms

Top name patch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Name Patches Uniform or Work Shirt Personalized Embroidered New Styles New Fonts. Multiple Sizes to Choose from.

Northern Safari$7.504.6★4,252 rev

Embroidery Name Patches 2 Pieces Custom Personalized Military Tapes Tag Customized Logo ID for Multiple Clothing Bags Vest Jackets Work Shirts (Normal)

DayDay Patch$6.394.6★6,861 rev

Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)

JSM Auto$3.994.7★12,874 rev

Custom Embroidered Name Patch 211 Personalized Name Tag Iron On Sew On or Hook and Loop Custom Text Patch for Uniforms Backpacks Hats Clothing School Business

Noni$21.514.4★316 rev

Custom Embroidered Name Patches Personalized Name Tags Custom Nametag Iron on Sew on Hook and Loop for Uniform Backpack Christmas Easter School Clothing Team Uniform

Appalachian Spirit XPress$9.284.7★62 rev

Newest

by launch date

2PCS Custom Embroidered Name Patches Personalized Military Name Tag Tactical Iron-On/Sew-On/Hook&Loop Name Patches Suitable for Backpack Uniform Hat Dog Harness (41inch)

Moon Mori$8.9037 rev

4mo ago

Custom Embroidered Name Patch - Sizes 2 to 11 - Hook & Loop Iron-On or Sew-On Backing Durable Polycotton for Tactical Vest Jacket Backpack Bag Hat Work Uniform A2

Famiheart$24.5812 rev

5mo ago

Custom Embroidered Name Patch Sizes 211 Hook & Loop Iron-On or Sew-On Backing Durable Polycotton Name Tag for Tactical Vest Jacket Backpack Bag Hat Work Uniform

Famiheart$24.5225 rev

5mo ago

Custom Embroidered Name Patches Personalized Text Iron-On Sew-On Hook & Loop Size 2 to 11 Name Tags for Clothing Hat Backpack Military Uniform Cut to Letter Patch

LullabyMall$24.1838 rev

9mo ago

Custom Embroidered Name Patches Personalized Name Tags Custom Nametag Iron on Sew on Hook and Loop for Uniform Backpack Christmas Easter School Clothing Team Uniform

Appalachian Spirit XPress$9.2862 rev

10mo ago

What buyers say about name patch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall41%

“Great quality, and arrived earlier than expected”

Advertised Vs Actual Product12%

“As advertised”

Value For Money6%

“Good value”

Stitch/Finish/Polish5%

“The stitching is even and clean”

Size-Overall5%

“Fits perfectly for what I needed”

Color5%

“The color was vibrant”

Ease Of Use4%

“Quick and easy”

Embellishment/Embroidery Quality3%

“The embroidery is beautiful”

Velcro Quality2%

“The velcro is good”

Adhesion/Stickiness2%

“Stick well”

What buyers complain about

Size-Overall23%

“Was not the right size”

Quality-Overall14%

“Garbage quality”

Color9%

“One lighter one darker”

Adhesion/Stickiness6%

“the adhesion is not strong”

Value For Money6%

“Do not recommend for the price”

Stitch/Finish/Polish5%

“Quality is pretty poor as far as stitching goes”

Advertised Vs Actual Product5%

“NOT AS ADVERTISED”

Instructions/User Manual/Troubleshooting3%

“Instructions vague and low quality”

Thickness2%

“thicker than it was supposed to be”

Durability2%

“Doesn't last”

Top return reasons

Size-Overall50%

Adhesion/Stickiness14%

Advertised Vs Actual Product11%

Color6%

Value For Money5%

Functionality-Overall2%

Quality-Overall2%

Print Quality1%

Defective Material/Parts1%

Instructions/User Manual/Troubleshooting1%

Common questions

Is name patch profitable to sell on Amazon United States?: The niche generates $88K/yr across 29 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the name patch niche?: 25 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in name patch?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.6%.
When does demand for name patch peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the name patch niche?: Listings span $3.99–$25.06; the average listing price is $11.50 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.