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Nail Glitter

Fail

Prices span $3.91–$12.13, mostly outside the sweet spot, so Nail Glitter is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$79K/yr423K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
30%top-5 click share · 33 brands · 82 sellers

Flapen Score

Nail Glitter against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Nail Glitter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Glitter market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Glitter 423K times last year and spent an estimated $79K. The top 5 brands take 47% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
2.5%
Market size, estimated
$79Ka year
Peak month
December2.4× the quietest month
Top search term
nail glitter158K searches a year

02 · Price

A sale here is worth $7.54.

Listings sell for $7.54 on average, from $3.91 to $12.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $7.54 that is $754 to $2K a year per listing.

Average price
$7.54under the $15 to $100 sweet spot
Price range
$3.91–$12.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$754–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #128 within Glitter. It carries 3,166 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
0.2%
Average rank
#128in Glitter
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,166per listing
Listings tracked
58

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Nail Glitter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

82

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

30%

Top 20: 75%

Open market

47%

  • Brand 115%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Nail Glitter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Nail Glitter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail glitter158K/yr
  • glitter for nails55K/yr
  • nail glitter powder42K/yr
  • nail glitter flakes21K/yr
  • brillo para uas18K/yr
  • nail flakes16K/yr
  • nail art glitter14K/yr
  • nail art glitters8K/yr
  • chunky nail glitter9K/yr
  • brillos para uas9K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Glitter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
11%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Tubes are small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nail Glitter questions

Answered from the same tracked data.