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Nag Champa Oil

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $96K a year here, so Nag Champa Oil is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$96K/yr83K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
65%top-5 click share · 12 brands · 24 sellers

Flapen Score

Nag Champa Oil against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Nag Champa Oil is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nag Champa Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Nag Champa Oil 83K times last year and spent an estimated $96K. The top 5 brands take 78% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
8.6%
Market size, estimated
$96Ka year
Peak month
June1.3× the quietest month
Top search term
nag champa oil50K searches a year

02 · Price

A sale here is worth $13.50.

Listings sell for $13.50 on average, from $6.96 to $24.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.50 that is $3K to $7K a year per listing.

Average price
$13.50under the $15 to $100 sweet spot
Price range
$6.96–$24.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #437 within Soap Making. It carries 938 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
81%
Out of stock, average day
3.5%
Average rank
#437in Soap Making
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
938per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Nag Champa Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 130%
  • Brand 217%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (6 brands, 16%)

Demand

Nag Champa Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Nag Champa Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nag champa oil50K/yr
  • nag champa essential oil24K/yr
  • nag champa body oil4K/yr
  • nag champa fragrance oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Nag Champa Oil

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
53%of negative reviews mention “Smell”
0.9%of orders come back
“The scent doesn't last very long”
A buyer, on “Smell”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nag Champa Oil questions

Answered from the same tracked data.