Is nag champa oil profitable to sell on Amazon United States?

The niche generates $96K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the nag champa oil niche?

12 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in nag champa oil?

Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.9%.

When does demand for nag champa oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the nag champa oil niche?

Listings span $6.96–$24.93; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.

nag champa oil

Worth a look

Shows low returns (0.9%), but a small market ($96K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good938.31

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.50

avg listing price — sweet spot $15–$100

Price range

Good$6.96–$24.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$96K

$96K/yr · 83K searches

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, nag champa oil is a $96K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

nag champa oil market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $81K–$108K; units × avg price
Conversion rate: 8.6%
Avg BSR: #437
Page quality: 0%
Prime: 81%
Sponsored: 69%
Out of stock: 3.5%
Avg brand age: 79 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

Horbäach30%
Satya17%
Natural Champa13%
Scentology10%
Aromafume9%
HalalEveryDay6%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top nag champa oil search terms

nag champa oil50K/yr +3.6%7.4% conv.
nag champa essential oil24K/yr -3.8%8.0% conv.
nag champa body oil4K/yr -14.7%4.4% conv.
nag champa fragrance oil4K/yr -22.5%4.8% conv.

All search terms

Top nag champa oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Horbach Nag Champa Fragrance Oil | 1 fl oz (30ml) | Premium Grade | for Diffusers Candle and Soap Making DIY Projects & More

Horbäach$6.964.5★362 rev

Satya Sai Baby Nag Essential Oil 30 ml

Satya$12.923.9★548 rev

Natural Champa Fragrant Oil | Concentrated Scent for Candles Soap Bath Bombs Diffusers & More | Long-lasting Aroma (15 ml)

Natural Champa$19.164.6★2,308 rev

Horbach Nag Champa Fragrance Oil | 4 fl oz (118ml) | Premium Grade | for Diffusers Candle and Soap Making DIY Projects & More

Horbäach$14.104.4★379 rev

Scentology NAG Champa Essential Oil for Diffuser Aromatherapy Home Fragrance Premium Quality 100% Oil Big 2OZ Meditation Scented Oils

Scentology$13.184.3★1,625 rev

Newest

by launch date

Satya Nag Champa Fragrance Oil 15ml Original Nag Champa Oil for Diffusers Meditation Yoga Aroma Lamps Oil Burners & Home Fragrance Use

Satya$8.004 rev

3mo ago

Bramble Berry Nag Champa Fragrance Oil 2 oz | Incense and Patchouli Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential

Bramble Berry$14.438 rev

8mo ago

Nag Champa Car Air Freshener Hanging Essential Oil Diffuser for Car Closet or Sacred Space Long-Lasting Natural Aroma 2-Pack Spiritual Deodorizer

Generic$10.98320 rev

1y ago

Nag Champa Perfume Oil Roll-On 1/8 oz Alcohol-Free Fragrance Oil for Body & Pulse Points | Long-Lasting Travel Size Roller Perfume by Halal Everyday

HalalEveryDay$10.9870 rev

1y ago

Aroma Depot Nag Champa 4 oz. Fragrance Oil I Perfume I Skin Oil I Scented. DIY Projects Such as Candles Bath Bombs Body Butters Creams & Lotions. Few Drops in The Diffuser Burners or Warmers.

Aroma Depot$12.1697 rev

3y ago

What buyers say about nag champa oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Delicious smell”

Quality-Overall5%

“the oils are quality”

Value For Money5%

“Affordable”

Strength2%

“Its VERY strong”

Taste-Overall1%

“Wonderful High Quality Nag Champa, potent and aromatic”

Advertised Vs Actual Product1%

“it's even better than I imagined”

Durability1%

“Long lasting”

Size-Overall1%

“good size”

Leak-Proof1%

“Cap and leakage issue brilliantly fixed with great packaging, the eternal nagchampa fragrance was awesome”

Warmth1%

“Im excited to add it to my warmer”

What buyers complain about

Smell53%

“The scent doesn't last very long”

Leak-Proof6%

“Bottle leaking”

Size-Overall4%

“just so small for the price”

Value For Money3%

“Not worth is”

Quality-Overall3%

“The quality of the cap on the glass roller bottle is terrible”

Durability2%

“But it doesnt last”

Strength1%

“Needs to be stronger”

Skin Health1%

“Can burn skin”

Strap/String Quality1%

“No the item didn't meet my expectations the oil gets all over the strings that you hang it up with not happy with item”

Ingredients-Overall1%

“it my him violently sick I didn't know what it was at first till I looked up the ingredients”

Top return reasons

Smell67%

Leak-Proof18%

Advertised Vs Actual Product8%

Strength2%

Oily/Greasy1%

Product Condition1%

Defective Material/Parts0%

Contamination0%

Compatibility-Overall0%

Natural Ingredients0%

Common questions

Is nag champa oil profitable to sell on Amazon United States?: The niche generates $96K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the nag champa oil niche?: 12 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in nag champa oil?: Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.9%.
When does demand for nag champa oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the nag champa oil niche?: Listings span $6.96–$24.93; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.