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Muslin

Fail

The top 5 products take 75% of clicks, so Muslin is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$386K/yr449K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
75%top-5 click share · 11 brands · 19 sellers

Flapen Score

Muslin against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Muslin is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muslin market on Amazon at a glance

Shoppers on Amazon United States searched for Muslin 449K times last year and spent an estimated $386K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.

Searches, last 12 months
449K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
5.0%
Market size, estimated
$386Ka year
Peak month
June1.6× the quietest month
Top search term
muslin fabric185K searches a year

02 · Price

A sale here is worth $17.37.

Listings sell for $17.37 on average, from $5.97 to $37.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $17.37 that is $26K to $35K a year per listing.

Average price
$17.37inside the $15 to $100 sweet spot
Price range
$5.97–$37.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$26K–$35K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #350 within Fabric. It carries 569 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#350in Fabric
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
569per listing
Listings tracked
17

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Muslin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

  • Brand 123%
  • Brand 220%
  • Brand 320%
  • Brand 412%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (5 brands, 11%)

Demand

Muslin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Muslin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muslin fabric185K/yr
  • muslin132K/yr
  • muslin fabric by yard32K/yr
  • cotton muslin fabric20K/yr
  • cotton muslin9K/yr
  • muslin fabric by the yard10K/yr
  • muslin cotton5K/yr
  • unbleached muslin8K/yr
  • muslim fabric by the yard7K/yr
  • muslin fabric by the bolt6K/yr

Reviews and returns

What reviews say buyers love and hate about Muslin

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Upholstery/Fabric Quality”
12%of negative reviews mention “Thickness”
2.3%of orders come back
“It feels thicker”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Muslin questions

Answered from the same tracked data.