Muslin
FailThe top 5 products take 75% of clicks, so Muslin is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $386K/yr449K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 19 sellers
Flapen Score
Muslin against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Muslin is stronger. Inside it, weaker.
Market
The Muslin market on Amazon at a glance
Shoppers on Amazon United States searched for Muslin 449K times last year and spent an estimated $386K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.
- Searches, last 12 months
- 449K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $386Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- muslin fabric185K searches a year
02 · Price
A sale here is worth $17.37.
Listings sell for $17.37 on average, from $5.97 to $37.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $17.37 that is $26K to $35K a year per listing.
- Average price
- $17.37inside the $15 to $100 sweet spot
- Price range
- $5.97–$37.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $26K–$35K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #350 within Fabric. It carries 569 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #350in Fabric
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 569per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Muslin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AK TRADING CO. Muslin Fabric/Textile Unbleached - Draping Fabric - Natural 10 Yards Medium Weight - 100% Cotton (63in. Wide)
- Price
- $37.50
- Rating
- 4.5/5
- Reviews
- 2,446
- Age
- 9y ago

HOTGODEN Light Weight 100% Cotton Muslin Fabric: 63 inch x 2 5 10 Yards Unbleached Muslin Linen Fabric Material for Sewing Material Apparel Cloth
- Price
- $10.06
- Rating
- 4.5/5
- Reviews
- 1,040
- Age
- 3y ago

PEASUG 100% Cotton Muslin Fabric 63 Inch X 2 Yards Unbleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-Natural
- Price
- $10.47
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 1y ago

100% Cotton Muslin Fabric 63 Inch X 2 Yards (72 Inches) Unbleached Muslin Linen Fabric by The Yard Premium Medium Weight Muslin Cloth Fabric for Sewing Embroidery Crafts & Apparel Projects
- Price
- $6.98
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 6mo ago

5 Yards 100% Cotton Unbleached Muslin Fabric 63 Inch X 5 Yards by The Yard Medium & Light Weight Draping Fabrics Suitable for Sewing Embroidery Garments Apparel Cloth and Crafts Material-Natural
- Price
- $19.62
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 1y ago
Trending
estimated 90-day click momentum
KUUP 100% Cotton Muslin Fabric 63 Wide 1/2/3/5 Yards Natural Unbleached Muslin Fabric by Yard Light Weight Soft Breathable Cotton Fabric for Sewing Embroidery Garments Crafts Binding
- Price
- $9.41
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago

100% Cotton Muslin Fabric 63 Inch X 2 Yards (72 Inches) Unbleached Muslin Linen Fabric by The Yard Premium Medium Weight Muslin Cloth Fabric for Sewing Embroidery Crafts & Apparel Projects
- Price
- $6.98
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 6mo ago

HOTGODEN Light Weight 100% Cotton Muslin Fabric: 63 inch x 2 5 10 Yards Unbleached Muslin Linen Fabric Material for Sewing Material Apparel Cloth
- Price
- $35.64
- Rating
- 4.5/5
- Reviews
- 1,040
- Age
- 3y ago

63in x 10.9 Yards 100% Cotton Muslin Fabric Medium Weight Natural Unbleached Muslin Fabric by Yard for Sewing DIY (Unbleached 10.9 Yard Bolt)
- Price
- $29.73
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 8mo ago

Rindion 100% Cotton Fabric 63 in x 1.3 Yard Unbleached Muslin Fabric Medium Weight Linen Fabric by The Yard for Sewing Embroidery Garments Arts and Crafts
- Price
- $6.68
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 7mo ago
Newest
by launch date
100% Cotton Muslin Fabric 63 Inch X 2 Yards (72 Inches) Unbleached Muslin Linen Fabric by The Yard Premium Medium Weight Muslin Cloth Fabric for Sewing Embroidery Crafts & Apparel Projects
- Price
- $6.98
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 6mo ago

Rindion 100% Cotton Fabric 63 in x 1.3 Yard Unbleached Muslin Fabric Medium Weight Linen Fabric by The Yard for Sewing Embroidery Garments Arts and Crafts
- Price
- $6.68
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 7mo ago

100% Cotton Muslin Fabric 60 Inch Unbleached Muslin Linen Fabric by The Yard for Sewing Embroidery Garments Crafts Material-Natural (Nature Unbleached 2/3 Yard)
- Price
- $5.97
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 8mo ago

100% Cotton Muslin Fabric 63 Inch X 1.9 Yards Natural Unbleached Muslin Fabric By the Yard Premium Medium Weight Draping Fabrics Material for Sewing Quilting Embroidery Craft Projects
- Price
- $7.51
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 8mo ago

KUUP 100% Cotton Muslin Fabric 63 Wide 1/2/3/5 Yards Natural Unbleached Muslin Fabric by Yard Light Weight Soft Breathable Cotton Fabric for Sewing Embroidery Garments Crafts Binding
- Price
- $9.41
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
19
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
11%
- HOTGODEN23%
- AK TRADING CO.20%
- PEASUG20%
- Falikoco12%
- ARKBAODAN10%
- Okxiri5%
- Open — no brand owns it (5 brands, 11%)
Demand
Muslin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Muslin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- muslin fabric185K/yr
- muslin132K/yr
- muslin fabric by yard32K/yr
- cotton muslin fabric20K/yr
- cotton muslin9K/yr
- muslin fabric by the yard10K/yr
- muslin cotton5K/yr
- unbleached muslin8K/yr
- muslim fabric by the yard7K/yr
- muslin fabric by the bolt6K/yr
Reviews and returns
What reviews say buyers love and hate about Muslin
We read the reviews and the return reasons for every product selling here.
“It feels thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muslin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









