Is muslin profitable to sell on Amazon United States?

The niche generates $386K/yr across 17 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (47/100).

How competitive is the muslin niche?

11 brands and 19 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in muslin?

Top complaints mined from reviews: Thickness, Hard Feel, Washability. The return rate is 2.3%.

When does demand for muslin peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the muslin niche?

Listings span $5.97–$37.50; the average listing price is $17.37 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.

muslin

Skip it

A concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$17.37

avg listing price — sweet spot $15–$100

Review moat

Good568.59

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.97–$37.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$386K

$386K/yr · 449K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, muslin is a $386K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

muslin market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $434K–$521K; units × avg price
Conversion rate: 5.0%
Avg BSR: #350
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.5%
Avg brand age: 40 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

HOTGODEN23%
AK TRADING CO.20%
PEASUG20%
Falikoco12%
ARKBAODAN10%
Okxiri5%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top muslin search terms

muslin fabric185K/yr -8.3%6.1% conv.
muslin132K/yr -6.0%2.8% conv.
muslin fabric by yard32K/yr +26.0%4.0% conv.
cotton muslin fabric20K/yr +46.3%4.3% conv.
cotton muslin9K/yr +74.8%3.3% conv.
muslin fabric by the yard10K/yr +4.6%3.7% conv.
muslin cotton5K/yr +109.0%0.7% conv.
unbleached muslin8K/yr +10.6%4.7% conv.
muslim fabric by the yard7K/yr -8.2%5.7% conv.
muslin fabric by the bolt6K/yr -7.9%4.1% conv.

All search terms

Top muslin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AK TRADING CO. Muslin Fabric/Textile Unbleached - Draping Fabric - Natural 10 Yards Medium Weight - 100% Cotton (63in. Wide)

AK TRADING CO.$37.504.5★2,446 rev

HOTGODEN Light Weight 100% Cotton Muslin Fabric: 63 inch x 2 5 10 Yards Unbleached Muslin Linen Fabric Material for Sewing Material Apparel Cloth

HOTGODEN$10.064.5★1,040 rev

PEASUG 100% Cotton Muslin Fabric 63 Inch X 2 Yards Unbleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-Natural

PEASUG$10.474.5★668 rev

100% Cotton Muslin Fabric 63 Inch X 2 Yards (72 Inches) Unbleached Muslin Linen Fabric by The Yard Premium Medium Weight Muslin Cloth Fabric for Sewing Embroidery Crafts & Apparel Projects

Falikoco$6.984.4★135 rev

5 Yards 100% Cotton Unbleached Muslin Fabric 63 Inch X 5 Yards by The Yard Medium & Light Weight Draping Fabrics Suitable for Sewing Embroidery Garments Apparel Cloth and Crafts Material-Natural

ARKBAODAN$19.624.5★230 rev

Newest

by launch date

100% Cotton Muslin Fabric 63 Inch X 2 Yards (72 Inches) Unbleached Muslin Linen Fabric by The Yard Premium Medium Weight Muslin Cloth Fabric for Sewing Embroidery Crafts & Apparel Projects

Falikoco$6.98135 rev

6mo ago

Rindion 100% Cotton Fabric 63 in x 1.3 Yard Unbleached Muslin Fabric Medium Weight Linen Fabric by The Yard for Sewing Embroidery Garments Arts and Crafts

Rindion$6.6858 rev

7mo ago

100% Cotton Muslin Fabric 60 Inch Unbleached Muslin Linen Fabric by The Yard for Sewing Embroidery Garments Crafts Material-Natural (Nature Unbleached 2/3 Yard)

JOSNAAN$5.9729 rev

8mo ago

100% Cotton Muslin Fabric 63 Inch X 1.9 Yards Natural Unbleached Muslin Fabric By the Yard Premium Medium Weight Draping Fabrics Material for Sewing Quilting Embroidery Craft Projects

Okxiri$7.5168 rev

8mo ago

KUUP 100% Cotton Muslin Fabric 63 Wide 1/2/3/5 Yards Natural Unbleached Muslin Fabric by Yard Light Weight Soft Breathable Cotton Fabric for Sewing Embroidery Garments Crafts Binding

KUUP-ZHIZAO$9.4110 rev

8mo ago

What buyers say about muslin

What buyers praise and complain about, mined from review topics.

What buyers love

Upholstery/Fabric Quality15%

“Great quality fabric”

Quality-Overall14%

“I appreciate the accurate description of size and quality”

Material Quality14%

“Great material to work with”

Value For Money10%

“Great value”

Weight Light5%

“Lightweight and perfect”

Advertised Vs Actual Product5%

“As described”

Color4%

“Perfect color”

Stitch/Finish/Polish4%

“uniform finish”

Soft Feel3%

“It has a soft”

Washability2%

“the fabric washed up beautiful”

What buyers complain about

Thickness12%

“It feels thicker”

Hard Feel10%

“Not soft”

Washability7%

“Dont wash it”

Quality-Overall6%

“Quality too thin”

Material Quality4%

“It's A LOT of fabric”

Weight Heavy4%

“i was pleasantly surprised-it is heavier then I expected”

Smell4%

“It smelled bad too”

Size-Overall4%

“Measurements incorrect”

Advertised Vs Actual Product4%

“NOT AS ADVERTISED”

Upholstery/Fabric Quality3%

“It is poor quality fabric”

Top return reasons

Material Quality41%

Thin10%

Color10%

Size-Overall7%

Value For Money7%

Quality-Overall5%

Advertised Vs Actual Product4%

Thickness3%

Hard Feel2%

Functionality-Overall1%

Common questions

Is muslin profitable to sell on Amazon United States?: The niche generates $386K/yr across 17 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (47/100).
How competitive is the muslin niche?: 11 brands and 19 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in muslin?: Top complaints mined from reviews: Thickness, Hard Feel, Washability. The return rate is 2.3%.
When does demand for muslin peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the muslin niche?: Listings span $5.97–$37.50; the average listing price is $17.37 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.

muslin

muslin market data

Competition & brand share

Demand & seasonality

Top muslin search terms

Top muslin products on Amazon

Top sellers

Newest

Trending

What buyers say about muslin

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Arts, Crafts & Sewing