mulberry paper
Worth a lookShows a thin review moat (176 avg reviews), but a small market ($98K/yr) keeps it on the watch list.
Review moat
Great175.93avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.75avg listing price — sweet spot $15–$100
Price range
Good$5.96–$40.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$98K$98K/yr · 144K searches
According to Flapen's Amazon United States niche tracking, mulberry paper is a $98K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
mulberry paper market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $101K–$134K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #596
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.0%
- Avg brand age
- 45 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
20%
- Kozo Studio30%
- FIVEIZERO24%
- DUONGJAIS BRAND11%
- RATREE 8886%
- Prudiut5%
- NaRaOn HanJi4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top mulberry paper search terms
- mulberry paper82K/yr
- kozo paper19K/yr
- kozo studio13K/yr
- mulberry paper sheets13K/yr
- mulberry paper roll8K/yr
- fiber paper8K/yr
Top mulberry paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50/100 Sheets FIVEIZERO A4 Mulberry Paper Sheets Natural Fiber Rice Papers 8.3x11.7in Natural Decoupage Tissue Paper for Writing Painting Decorative &Card Making Papers DIY Craft
FIVEIZERO$8.954.6★1,310 rev
A5 50 Sheets Natural Fiber Mulberry Tree Mulberry Paper Sheets Art Tissue Washi Paper Design Craft Art Origami Suppliers Card Making 8.3 x 5.8. (Mixed 50 Color A5)
DUONGJAIS BRAND$13.564.6★99 rev
A4 Texture Treasure Kozo Paper Pack
Kozo Studio$20.024.8★70 rev
60 Sheets Mulberry Paper 8.5 x 11 Rice Paper Handmade Decoupage Sheets for Writing Drawing Scrapbooking and DIY Art Craft Cream
Prudiut$8.034.6★374 rev
Kozo Studio - 15 x Archival Mulberry Paper for Conservation and Restoration (Natural)
Kozo Studio$17.774.9★15 rev
Newest
by launch date
13.8 x 984 Artist Teabag Paper Roll - Wet Strength Mulberry Paper for Gelli Plate Printing Cyanotype Mixed Media Collage Origami Craft Projects - Semi-Transparent Art Supplies
Reelartisy$23.0419 rev
Kozo Studio - 15 x Archival Mulberry Paper for Conservation and Restoration (Natural)
Kozo Studio$17.7715 rev
A4 Texture Treasure Kozo Paper Pack
Kozo Studio$20.0270 rev
Kozo Studio - Flexi Mulberry Bark Pack | Premium Decorative Paper for Scrapbooking Card Making Collage Mixed Media Crafts and DIY
Kozo Studio$15.7824 rev
Kozo Studio - Milano Marble Mulberry Paper Pack (30 sheets 15 designs) | Premium Decorative Paper for Scrapbooking Card Making Collage Mixed Media Crafts and DIY
Kozo Studio$40.086 rev
Trending
90-day click momentum13.8 x 984 Artist Teabag Paper Roll - Wet Strength Mulberry Paper for Gelli Plate Printing Cyanotype Mixed Media Collage Origami Craft Projects - Semi-Transparent Art Supplies
Reelartisy$23.044.6★
Kozo Studio - 15 x Archival Mulberry Paper for Conservation and Restoration (Natural)
Kozo Studio$17.774.9★
50 Sheets 6 x 6 Inches Natural Fiber Mulberry paper Sheets Square Origami Paper Arts Folding Craft Decoration Paper for DIY Crafts (Mixed Colors Rice Straw etc. 6 x 6)
RATREE 888$13.324.5★
50 Colors 50 Sheets 4 x 4 Inches Natural Fiber Mulberry paper Sheets Square Origami Paper Arts Craft Decoration Paper Square Paper for DIY Crafts (Mixed Colors)
RATREE 888$6.944.3★
VIVIQUEN 156Pcs Handmade Scrapbook Craft Paper - Morandi A6 Sheet Mesh Fabric Mulberry Special Paper Mix for Scrapbooking Junk Journal Journaling Supplies DIY Materials
VIVIQUEN$12.114.3★
What buyers say about mulberry paper
What buyers praise and complain about, mined from review topics.What buyers love
“Really great assortment”
“I love the colors”
“Great price”
“Beautiful Paper”
“Beautiful semi-transparent texture”
“As described”
“These designs really spark the creative juices in their wonderful designs”
“This is the perfect thickness”
“its nearly a perfect fit”
“You can print on them”
What buyers complain about
“thicker than expected”
“The sheets are also on the smaller side”
“Garbage”
“Delicate”
“I was expecting to receive more color choices, like on the product picture. white, beige and brown.”
“wont let the gold leave stick without serious finessing”
“One thing I was hoping for was duplicates of each design”
“not enough for the Price”
“bad for painting”
“pieces were put in not fully dry”
Top return reasons
Common questions
- Is mulberry paper profitable to sell on Amazon United States?
- The niche generates $98K/yr across 30 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mulberry paper niche?
- 16 brands and 21 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in mulberry paper?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.2%.
- When does demand for mulberry paper peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the mulberry paper niche?
- Listings span $5.96–$40.08; the average listing price is $16.75 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.