Mulberry Paper
MaybeThe average product has only 176 reviews. But shoppers spend an estimated $98K a year here, so Mulberry Paper is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 4651
- Market size
- $98K/yr144K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 21 sellers
Flapen Score
Mulberry Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Mulberry Paper is stronger. Inside it, weaker.
Market
The Mulberry Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Mulberry Paper 144K times last year and spent an estimated $98K. The top 5 brands take 76% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $98Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- mulberry paper82K searches a year
02 · Price
A sale here is worth $16.75.
Listings sell for $16.75 on average, from $5.96 to $40.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.75 that is $2K to $4K a year per listing.
- Average price
- $16.75inside the $15 to $100 sweet spot
- Price range
- $5.96–$40.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #596 within Paper & Paper Crafts. It carries 176 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #596in Paper & Paper Crafts
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 176per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Mulberry Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
21
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
20%
- Brand 130%
- Brand 224%
- Brand 311%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Mulberry Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Mulberry Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mulberry paper82K/yr
- kozo paper19K/yr
- kozo studio13K/yr
- mulberry paper sheets13K/yr
- mulberry paper roll8K/yr
- fiber paper8K/yr
Reviews and returns
What reviews say buyers love and hate about Mulberry Paper
We read the reviews and the return reasons for every product selling here.
“thicker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mulberry Paper questions
Answered from the same tracked data.