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Mr Mark Setter and Softer

Fail

The top 5 brands take 98% of clicks, so Mr Mark Setter and Softer is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$47K/yr52K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
78%top-5 click share · 6 brands · 62 sellers

Flapen Score

Mr Mark Setter and Softer against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mr Mark Setter and Softer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr Mark Setter and Softer market on Amazon at a glance

Shoppers on Amazon United States searched for Mr Mark Setter and Softer 52K times last year and spent an estimated $47K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
4.9%
Market size, estimated
$47Ka year
Top search term
mr hobby25K searches a year

02 · Price

A sale here is worth $18.40.

Listings sell for $18.40 on average, from $9.50 to $32.10. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $18.40 that is $2K to $5K a year per listing.

Average price
$18.40inside the $15 to $100 sweet spot
Price range
$9.50–$32.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #188 within Model & Hobby Building. It carries 1,175 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
57%
Out of stock, average day
5.0%
Average rank
#188in Model & Hobby Building
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,175per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mr Mark Setter and Softer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

62

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 236%
  • Brand 314%
  • Brand 410%
  • Brand 52%
  • Brand 62%

Demand

Mr Mark Setter and Softer search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Mr Mark Setter and Softer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr hobby25K/yr
  • mr mark setter and softer12K/yr
  • mr. hobby6K/yr
  • mr mark setter5K/yr
  • mark setter4K/yr

Reviews and returns

What reviews say buyers love and hate about Mr Mark Setter and Softer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Leak-Proof”
0.2%of orders come back
“lid was loose causing leak inside the bag”
A buyer, on “Leak-Proof”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mr Mark Setter and Softer questions

Answered from the same tracked data.