mounting putty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Price range
Good$8.08–$25.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$266K$266K/yr · 151K searches
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,598.55avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mounting putty is a $266K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
mounting putty market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $227K–$273K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 5.3%
- Avg brand age
- 49 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- tesa91%
- J-B Weld3%
- Endhokn3%
- Loctite3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top mounting putty search terms
- sugru74K/yr
- sugru moldable glue35K/yr
- ceramic repair putty16K/yr
- repair putty7K/yr
- moldable glue9K/yr
- suguru4K/yr
- sugru black3K/yr
- sugru moldable glue -3K/yr
- sugru moldable glue black1K/yr
Top mounting putty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 3 Pack - Black (3.5g/ea)
tesa$14.464.4★8,670 rev
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 8 Pack - Black (3.5g/ea)
tesa$25.454.5★6,742 rev
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 3 Pack - Black White + Grey (3.5g/ea)
tesa$14.084.4★8,670 rev
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 3 Pack - White (3.5g/ea)
tesa$14.024.4★8,670 rev
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 8 Pack - Black White + Gray (3.5g/ea)
tesa$25.474.5★6,742 rev
Newest
by launch date
Epoxy Putty Endhokn 10.5oz White Putty Stick Fix Leaks Cracks and Fill Holes Sculpting Modeling Epoxy Sculpt Clay for Metal Ceramics Plastic Wood Tile Concrete 300g
Endhokn$13.86855 rev
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 3 Pack - White (3.5g/ea)
tesa$14.028,670 rev
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 8 Pack - Classic Colors (3.5g/ea)
tesa$25.546,742 rev
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 8 Pack - Natural Colors (3.5g/ea)
tesa$25.396,742 rev
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 3 Pack - Black (3.5g/ea)
tesa$14.468,670 rev
Trending
90-day click momentumSugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 8 Pack - Natural Colors (3.5g/ea)
tesa$25.394.5★
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 8 Pack - White (3.5g/ea)
tesa$25.434.5★
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 8 Pack - Classic Colors (3.5g/ea)
tesa$25.544.5★
Sugru Silicone Super Glue - Waterproof All-Purpose Wall Putty + Moldable Glue for Crafting + DIY Home Improvement - Removable + Kid-Safe - Indoor/Outdoor Use - 8 Pack - Black (3.5g/ea)
tesa$25.454.5★
Epoxy Putty Endhokn 10.5oz White Putty Stick Fix Leaks Cracks and Fill Holes Sculpting Modeling Epoxy Sculpt Clay for Metal Ceramics Plastic Wood Tile Concrete 300g
Endhokn$13.864.5★
What buyers say about mounting putty
What buyers praise and complain about, mined from review topics.What buyers love
“good as new”
“Easy to use”
“Great, easy to use repair product”
“It works great”
“Great buildable molding glue”
“Strong and durable”
“I was able to accomplish what I wanted to do”
“works well, great strength and hold”
“a good value for the money”
“allowing me to build up just enough material in the right place without tools or mess”
What buyers complain about
“Too expensive”
“Didn't work”
“it sticks - to everything”
“gets too hard to use”
“Do not try to use for plastic gas tank crack repair”
“only 1 out of 3 was usable”
“Did not fix a simple leak”
“NO smell that I get from it”
“These are small”
“BLACK IS really Grey”
Top return reasons
Common questions
- Is mounting putty profitable to sell on Amazon United States?
- The niche generates $266K/yr across 11 tracked products. 90-day search growth is +2.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the mounting putty niche?
- 4 brands and 45 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mounting putty?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Adhesion/Stickiness. The return rate is 1.4%.
- When does demand for mounting putty peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the mounting putty niche?
- Listings span $8.08–$25.54; the average listing price is $18.17 (sweet spot $15–$100). The average incumbent carries 6,599 reviews — the moat a new listing must climb.