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Mounting Putty

Fail

The top 5 brands take 100% of clicks, so Mounting Putty is a Fail.

Flapen Score
33
33 / 100
Ranks 4,314 of 4,656 Arts, Crafts & Sewing niches · −13 vs the category median of 46
Market size
$50K/yr149K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
80%top-5 click share · 4 brands · 44 sellers

Flapen Score

Mounting Putty against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mounting Putty is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mounting Putty market on Amazon at a glance

Shoppers on Amazon United States searched for Mounting Putty 149K times last year and spent an estimated $50K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
1.9%
Market size, estimated
$50Ka year
Peak month
December1.2× the quietest month
Top search term
sugru71K searches a year

02 · Price

A sale here is worth $17.21.

Listings sell for $17.21 on average, from $8.01 to $25.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $17.21 that is $13K to $17K a year per listing.

Average price
$17.21inside the $15 to $100 sweet spot
Price range
$8.01–$25.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #42 within Adhesives. It carries 6,087 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#42in Adhesives
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
6,087per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mounting Putty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$15K$20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • tesa88%
  • Endhokn7%
  • Loctite3%
  • J-B Weld3%
  • Open — no brand owns it (0%)

Demand

Mounting Putty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Mounting Putty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugru71K/yr
  • sugru moldable glue34K/yr
  • repair putty9K/yr
  • ceramic repair putty17K/yr
  • moldable glue9K/yr
  • suguru4K/yr
  • sugru black3K/yr
  • sugru moldable glue -3K/yr
  • sugru moldable glue black632/yr

Reviews and returns

What reviews say buyers love and hate about Mounting Putty

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mounting Putty questions

Answered from the same tracked data.