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Mounting Board

Fail

Shoppers spend an estimated $15K a year here, so Mounting Board is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$15K/yr56K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
49%top-5 click share · 13 brands · 61 sellers

Flapen Score

Mounting Board against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mounting Board is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mounting Board market on Amazon at a glance

Shoppers on Amazon United States searched for Mounting Board 56K times last year and spent an estimated $15K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
1.6%
Market size, estimated
$15Ka year
Top search term
mounting board13K searches a year

02 · Price

A sale here is worth $17.02.

Listings sell for $17.02 on average, from $6.30 to $38.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.02 that is $2K to $4K a year per listing.

Average price
$17.02inside the $15 to $100 sweet spot
Price range
$6.30–$38.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #25 within Adhesives. It carries 455 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#25in Adhesives
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
455per listing
Listings tracked
30

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mounting Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

61

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

9%

  • Brand 135%
  • Brand 229%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 9%)

Demand

Mounting Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750NovDecJanFebMarAprMayJunJulAug

No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Mounting Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mounting board13K/yr
  • sticky board for cross stitch9K/yr
  • self stick mounting board7K/yr
  • sticky board7K/yr
  • mounting board for cross stitch5K/yr
  • acid free mounting board3K/yr
  • photo mounting board3K/yr
  • mounting boards for artwork3K/yr
  • cross stitch mounting board3K/yr
  • mount board2K/yr

Reviews and returns

What reviews say buyers love and hate about Mounting Board

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Adhesion/Stickiness”
2.3%of orders come back
“However, there was absolutely NO sticky at all”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mounting Board questions

Answered from the same tracked data.