mounting board
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Review moat
Great395.94avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.66avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$5.91–$37.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, mounting board is a $49K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
mounting board market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $47K–$63K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.5%
- Avg brand age
- 52 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
45
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
7%
- Pres-On33%
- AXELIP31%
- Mogisoniric9%
- Somime8%
- Vosaplk8%
- Nitelemn5%
- Open — no brand owns it (7 brands, 7%)
Demand
Weekly Amazon search volume, last 34 weeks — -10.4% search growth over the last 90 days.Top mounting board search terms
- mounting board12K/yr
- sticky board for cross stitch9K/yr
- sticky board7K/yr
- self stick mounting board7K/yr
- mounting board for cross stitch5K/yr
- mounting boards for artwork3K/yr
- acid free mounting board3K/yr
- photo mounting board3K/yr
- cross stitch mounting board3K/yr
- mount board2K/yr
Top mounting board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AXELIP Self Stick Mounting Board 11 X 14 inch 2mm Thickness for Cross Stitch Photo Frame Backing 4 Pack
AXELIP$10.134.2★128 rev
Pres-On Pres On Mounting Board 9 inch x 12 inch B9 (3-Pack)
Pres-On$15.294.8★420 rev
Pres-On Pres On Mounting Board 8 inch x 10 inch B8 (3-Pack)
Vosaplk$14.814.8★884 rev
Pres-On Pres On Mounting Board 11 inch x 14 inch B11 (2-Pack)
Pres-On$15.424.8★477 rev
PRES ON B16MC Mounting Board 16 by 20-Inch
Pres-On$26.554.6★282 rev
Newest
by launch date
AXELIP Self Stick Mounting Board 16 X 20 inch 2mm Thickness for Cross Stitch Photo Frame Backing 4 Pack
AXELIP$31.13128 rev
Upgraded 4 Pack Self Stick Mounting Board 2mm Thick Acid Free 11 X 14 inch Sticky Board for Cross Stitch Self Adhesive Photo Backing Supplies for Framing Picture Embroidery Needlework Craft
Mogisoniric$10.34135 rev
5 Pcs Self Stick Mounting Board for Cross Stitch 9 X 12 inch
Nitelemn$11.8925 rev
5 Pcs Self Stick Mounting Board for Cross Stitch 5 X 7 Inch
Nitelemn$6.9725 rev
Upgraded (12 Pack) Acid Free Self Stick Mounting Board 11 X 14 inch for Cross Stitch Photo Frame Backing Sticky Board for Embroidery Needlework and Crafts
Mogisoniric$18.22135 rev
Trending
90-day click momentumAXELIP Self Stick Mounting Board 16 X 20 inch 2mm Thickness for Cross Stitch Photo Frame Backing 4 Pack
AXELIP$31.134.2★
Somime 10 Pack Backing Boards 8x10 Uncut White Mats Matboards Acid-Free Backerboards for Art Prints Ideal for Photos Pictures Prints and Frames
Somime$10.154.6★
Golden State Art 8x10 White Backing Board Backer Boards for Frame Picture (10 Pack)
Golden State Art$10.174.6★
5 Pcs Self Stick Mounting Board for Cross Stitch 9 X 12 inch
Nitelemn$11.894.2★
Pres-On Products Press-On Mounting Board 11X14-6/Pk-11x14 6 Pack
Pres-On Products$37.804.8★
What buyers say about mounting board
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Use”
“Quality is good”
“The mounting boards are easy to use”
“The adhesive holds cross stitch items securely in place and adds beauty and stability to the finished product when framed”
“They worked out pefect to use in my picture frame”
“worked well for puzzle”
“this was a prefect fit”
“It's sturdy”
“As advertised”
“Thick boards as expected”
What buyers complain about
“The sheets I received are Nit adhesive”
“I wish I had ordered backing boards that were a bit thicker”
“Not very strong”
“Quality control clearly not job #1 for these affordable 4-plys”
“Not crisp white”
“Waste of money for the boards”
“They are were warped so it will de difficult to use”
“Not as stated”
“Defective product”
“Not very stable”
Top return reasons
Common questions
- Is mounting board profitable to sell on Amazon United States?
- The niche generates $49K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the mounting board niche?
- 13 brands and 45 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in mounting board?
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Strength. The return rate is 2.0%.
- What does it cost to enter the mounting board niche?
- Listings span $5.91–$37.80; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.