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Modeling Paste

Maybe

An estimated 1.0% of orders come back. But the top 5 products take 67% of clicks, so Modeling Paste is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$359K/yr428K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
67%top-5 click share · 15 brands · 43 sellers

Flapen Score

Modeling Paste against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Modeling Paste is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Modeling Paste market on Amazon at a glance

Shoppers on Amazon United States searched for Modeling Paste 428K times last year and spent an estimated $359K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
5.8%
Market size, estimated
$359Ka year
Peak month
January1.5× the quietest month
Top search term
texture paste95K searches a year

02 · Price

A sale here is worth $14.41.

Listings sell for $14.41 on average, from $7.25 to $25.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $14.41 that is $22K to $29K a year per listing.

Average price
$14.41under the $15 to $100 sweet spot
Price range
$7.25–$25.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$29K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #323 within Sculpture Supplies. It carries 2,366 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#323in Sculpture Supplies
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,366per listing
Listings tracked
18

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
76 months

Products

Top Modeling Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

43

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Brand 137%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 54%
  • Brand 63%

Demand

Modeling Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.5×

Search terms

Top Modeling Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • texture paste95K/yr
  • modeling paste119K/yr
  • texture paste for canvas46K/yr
  • molding paste29K/yr
  • modeling paste for textured art36K/yr
  • acrylic modeling paste13K/yr
  • modeling paste for acrylic painting14K/yr
  • textuuri texture paste6K/yr
  • texture paste for crafts11K/yr
  • textured paste6K/yr

Reviews and returns

What reviews say buyers love and hate about Modeling Paste

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Thickness”
1.0%of orders come back
“The paste itself is extremely thick”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Modeling Paste questions

Answered from the same tracked data.