Modeling Paste
MaybeAn estimated 1.0% of orders come back. But the top 5 products take 67% of clicks, so Modeling Paste is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $359K/yr428K searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 67%top-5 click share · 15 brands · 43 sellers
Flapen Score
Modeling Paste against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Modeling Paste is stronger. Inside it, weaker.
Market
The Modeling Paste market on Amazon at a glance
Shoppers on Amazon United States searched for Modeling Paste 428K times last year and spent an estimated $359K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.
- Searches, last 12 months
- 428K
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $359Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- texture paste95K searches a year
02 · Price
A sale here is worth $14.41.
Listings sell for $14.41 on average, from $7.25 to $25.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $14.41 that is $22K to $29K a year per listing.
- Average price
- $14.41under the $15 to $100 sweet spot
- Price range
- $7.25–$25.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$29K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #323 within Sculpture Supplies. It carries 2,366 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #323in Sculpture Supplies
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,366per listing
- Listings tracked
- 18
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Modeling Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bluebird Thick Modeling Paste White 28.2 Oz / 800gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
- Price
- $15.42
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 2y ago

Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect
- Price
- $14.81
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 2y ago

Bluebird Thick Modeling Paste White 5.3 Oz / 150gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 2y ago

Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g
- Price
- $18.46
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 10mo ago

Liquitex Professional Modeling Paste 237ml (8-oz)
- Price
- $15.87
- Rating
- 4.7/5
- Reviews
- 15,149
- Age
- 19y ago
Trending
estimated 90-day click momentum
BALTIC DAY - Modeling Paste 850g/30oz Extra Large Texture Paste for Canvas Painting Thick White Acrylic Modeling Paste for Texture Art Mixed Media Painting DIY Crafts
- Price
- $16.04
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 5mo ago

KAMENSKAYA Light Texture Paste 8.45 fl oz / 250 ml Acrylic Modeling Paste for Canvas White Texture Medium for Acrylic Painting Crack-Resistant Sandable Made in EU
- Price
- $15.00
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 2y ago

Smallbudi Modeling Paste 600 ml / 30 oz - High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Acrylic Painting Canvas Sculpture Art Projects 3D Effect
- Price
- $15.25
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 5mo ago

Nicpro Modeling Paste 1142 ml / 56.4 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect
- Price
- $25.87
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 10mo ago

Nariolar Modeling Paste 14.1 oz /400 g High-Density Paste for Textured Art and Acrylic Painting Ideal for Canvas Art DIY Projects and 3D Effects
- Price
- $9.77
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 6mo ago
Newest
by launch date
BALTIC DAY - Modeling Paste 850g/30oz Extra Large Texture Paste for Canvas Painting Thick White Acrylic Modeling Paste for Texture Art Mixed Media Painting DIY Crafts
- Price
- $16.04
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 5mo ago

Smallbudi Modeling Paste 600 ml / 30 oz - High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Acrylic Painting Canvas Sculpture Art Projects 3D Effect
- Price
- $15.25
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 5mo ago

Nariolar Modeling Paste 14.1 oz /400 g High-Density Paste for Textured Art and Acrylic Painting Ideal for Canvas Art DIY Projects and 3D Effects
- Price
- $9.77
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 6mo ago

Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz
- Price
- $9.86
- Rating
- 4.4/5
- Reviews
- 7,171
- Age
- 8mo ago

Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g
- Price
- $18.46
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
43
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
19%
- BLUEBIRD37%
- Nicpro16%
- Liquitex11%
- Endhokn9%
- Handy Art4%
- Nariolar3%
Demand
Modeling Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.5×
Search terms
Top Modeling Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- texture paste95K/yr
- modeling paste119K/yr
- texture paste for canvas46K/yr
- molding paste29K/yr
- modeling paste for textured art36K/yr
- acrylic modeling paste13K/yr
- modeling paste for acrylic painting14K/yr
- textuuri texture paste6K/yr
- texture paste for crafts11K/yr
- textured paste6K/yr
Reviews and returns
What reviews say buyers love and hate about Modeling Paste
We read the reviews and the return reasons for every product selling here.
“The paste itself is extremely thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Modeling Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









