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Modeling Chocolate

Fail

The top 5 brands take 100% of clicks, so Modeling Chocolate is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$108K/yr74K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
81%top-5 click share · 4 brands · 6 sellers

Flapen Score

Modeling Chocolate against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Modeling Chocolate is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Modeling Chocolate market on Amazon at a glance

Shoppers on Amazon United States searched for Modeling Chocolate 74K times last year and spent an estimated $108K. All 4 brands take every click. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
6.6%
Market size, estimated
$108Ka year
Peak month
October1.5× the quietest month
Top search term
modeling chocolate43K searches a year

02 · Price

A sale here is worth $22.11.

Listings sell for $22.11 on average, from $8.52 to $89.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.11 that is $6K to $11K a year per listing.

Average price
$22.11inside the $15 to $100 sweet spot
Price range
$8.52–$89.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #181 within Sculpture Supplies. It carries 848 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#181in Sculpture Supplies
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
848per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Modeling Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 230%
  • Brand 320%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Modeling Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Modeling Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • modeling chocolate43K/yr
  • molding chocolate10K/yr
  • modeling chocolate for cake decorating11K/yr
  • modeling chocolate white3K/yr
  • white modeling chocolate3K/yr
  • molding chocolate for cake decorating4K/yr

Reviews and returns

What reviews say buyers love and hate about Modeling Chocolate

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Color”
23%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“Colors arent vibrant”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Modeling Chocolate questions

Answered from the same tracked data.