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Model Truck Kits

Fail

Shoppers spend an estimated $21K a year here, so Model Truck Kits is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$21K/yr129K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
28%top-5 click share · 23 brands · 118 sellers

Flapen Score

Model Truck Kits against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Model Truck Kits is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Model Truck Kits market on Amazon at a glance

Shoppers on Amazon United States searched for Model Truck Kits 129K times last year and spent an estimated $21K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
0.4%
Market size, estimated
$21Ka year
Peak month
December3.1× the quietest month
Top search term
model trucks24K searches a year

02 · Price

A sale here is worth $40.17.

Listings sell for $40.17 on average, from $8.74 to $132.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $40.17 that is $0 to $4K a year per listing.

Average price
$40.17inside the $15 to $100 sweet spot
Price range
$8.74–$132.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #543 within Model & Hobby Building. It carries 488 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
86%
Out of stock, average day
2.9%
Average rank
#543in Model & Hobby Building
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
488per listing
Listings tracked
70

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
58 months

Products

Top Model Truck Kits products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$620$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

118

Est. top-5 brand share

83%

Top 20: 99%

Est. top-5 click share

28%

Top 20: 62%

Open market

14%

  • AMT37%
  • Revell31%
  • KiNSMART7%
  • MPC5%
  • Moebius Models3%
  • Diecast Masters2%
  • Open — no brand owns it (17 brands, 14%)

Demand

Model Truck Kits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Model Truck Kits search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • model trucks24K/yr
  • 1/25 scale semi truck/trailer plastic model kits18K/yr
  • model truck16K/yr
  • model semi trucks13K/yr
  • semi truck model kit12K/yr
  • model semi truck kits10K/yr
  • chevy truck model kit11K/yr
  • truck model7K/yr
  • ford truck model kit8K/yr
  • amt model truck kits6K/yr

Reviews and returns

What reviews say buyers love and hate about Model Truck Kits

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Very Small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Model Truck Kits questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data