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Model Glue

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -24.1% this quarter, so Model Glue is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$540K/yr398K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
53%top-5 click share · 12 brands · 80 sellers

Flapen Score

Model Glue against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Model Glue is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Model Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Model Glue 398K times last year and spent an estimated $540K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $540K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
12.2%
Market size, estimated
$540Ka year
Peak month
December2.3× the quietest month
Top search term
model glue135K searches a year

02 · Price

A sale here is worth $11.12.

Listings sell for $11.12 on average, from $5.63 to $24.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $11.12 that is $22K to $28K a year per listing.

Average price
$11.12under the $15 to $100 sweet spot
Price range
$5.63–$24.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$22K–$28K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Adhesives. It carries 3,452 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Adhesives
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,452per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Model Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

80

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

13%

  • Brand 131%
  • Brand 216%
  • Brand 316%
  • Brand 412%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 13%)

Demand

Model Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Model Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • model glue135K/yr
  • model glue kit for plastic models41K/yr
  • testors model glue37K/yr
  • plastic model glue36K/yr
  • model car glue30K/yr
  • model cement15K/yr
  • plastic cement model glue15K/yr
  • glue for model kits10K/yr
  • testors plastic cement6K/yr
  • model airplane glue10K/yr

Reviews and returns

What reviews say buyers love and hate about Model Glue

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Adhesion/Stickiness”
31%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Model Glue questions

Answered from the same tracked data.